Monday, August 22, 2016

Things that make you go hmmm about advertising & journalism

I'm cooking up both a longer blog post and a discussion event about ad blocking, future of advertising (which is also the future of journalism in some ways), business models to support both/either etc. I'm hoping to be able to hold the event in September. Watch this space.
In the meantime, here's some food for thought on journalism, advertising and business models
TLDR : Mother Jones', a US title, published a groundbreaking story on prisons that contributed to a change in government policy. It cost $350,000 and generated $5,000 in online ad revenue and is now looking at a donation business model.

(The irony isn't lost on me that I read the article while using an ad-blocker.)

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