Marketing Manager Job Opportunity with mobile marketing and advertising company

Fancy a job as a marketing manager for a funky, well-funded, mobile advertising and media company aimed at the under 30s? Do you have youth marketing experience and a can do attitude and hands-on approach to things? Can you also put together good copy for web, wap and print and have good ideas about marketing and PR? Well, then you need to talk to Ben Rosen at ARN Consulting about a role he has going with one of his clients.

The role involves creating and running marketing and PR campaigns, appointing and managing agencies, working out budgets and keeping to them, working out ROI, carrying out and acting on market research and generally being a hands-on marketer. Your patch will cover Europe, Scandinavia and the Pac/Asia. Reporting to the COO, I think this is a great chance to forge ahead in your marketing career.

Wanna win an iphone?

Then best get yourself over to Qipit before 21st February. They're running a Valentine's competition where you have to download a template from their website, customise with your Valentine message in hand-writing and then take a picture of it with your cameraphone and upload it back up to Qipit. And in doing this, you'll also see exactly how Qipit works. Pretty neat.

They already have an entry from Jade who sends Shilpa a Valentine's message.

What will your message be?

Reasonably priced music on your phone anytime

Omnifone has launched with an all-you-can-eat over the air music download and news service called Musicstation. They've teamed up with major labels like Universal and 23 global network operators so far covering 40 countries and a potential of 690m subscribers.

This looks like a serious contender to ipod/itunes/iphone - especially as the iphone doesn't support OTA downloading and isn't even available over here yet.

So Omnifone's Musicstation looks like it has a really neat interface and looks very usable, it's reasonably priced at £1.99 a week (although I wonder how much it will be in India or the US?), it has a broad back catalogue from the major labels, there are NO data charges due to their deals with the operators, works across a ton of phones, you get personalised news and it has the obligatory community features.

I wanted to see the service in action for myself, but of course, I've no idea how I actually get it on my phone and whether or not T-Mobile supports it in the UK. But I reckon, knowing that the Motorola Krazr for example has better sound quality than the ipod (and this came from a teenage die-hard ipod fan), that this could be a big problem for Apple if they get the marketing right.

As an aside, the management team includes Rob Lewis who I met many years ago when he worked at a b2b publisher with a friend of mine in Balham in South West London. After his stint there, he very sensibly, joined the dotcom world and launched silicon.com and now omnifone.

Via Mobile Entertainment

Text message storage from O2... but not until May

I've been reading about O2 opening up its Bluebook for its customers over at 160 Characters. The bluebook account offers 1000 MB of storage space for important text messages, pictures or video clips. Photos taken from cameraphones can optionally be opened up to be viewed online by others (I'm guessing flickr or moblog stylee) and also sent directly to Kodak for printing. The service launched on the 11th January and to begin with, users must send in their content back to the server using a free shortcode 40202.

In the next phase in May, messages will automatically be cached which I think is great. I'd love to be able to get my messages either as an email or some kind of online store so that I can search them from time to time. Often there are phone numbers to be retrieved, or simply text messages you want to treasure (like the service currently offered by treasuremytext). In addition, in this next phase, customers will be able to store their contacts and other blogging features will be incorporated. I was initially skeptical of this, but actually, O2 has done a pretty good job, by all accounts, of LookAtMeTV which is another of their community efforts.

Of course, you can already store your contacts online for free at Zyb and also that's an additional benefit if you download Shozu to your phone so you don't *need* to switch to O2 to get the service. Oh and did I mention, Shozu and Zyb are also free? There is also a new kid on the block for mobile storage and that's Mobyko which seems to me to do the same as Zyb. Mobyko claims an ability to store your texts, pictures and videos, but you have to send them on to a long number so there's a cost to send so it's not really a full syncing service. Still, it was as fast as Zyb so worth a try.

Still, at least this is progress (albeit, I've been backing up my phone book on Shozu and Zyb for some time now). But I love the idea of AUTOMATICALLY storing your messages - that's a definite plus factor for me. So come on T-Mobile. If O2 can do it, so can you. Instead you have an incredibly difficult log-in process, that's so tricky and archaic (if you don't log in correctly, they have to send you your password by post), I've NEVER actually managed to log in to it despite being a customer for 5 years or more! So it *could* be quite a leap for T-Mobile to do something like this. I live in hope!

Last chance for tickets for DMC Europa on Tuesday 13th February, Barcelona

STOP PRESS: DMC Europa on Tuesday 13th February in Barcelona has been cancelled due to unforeseen circumstances.

Swedish Beers has not suffered the same fate I'm pleased to say.

The DMC (Digital Music Conference) Europa is a focused, one-day executive-level event tackling issues vital to the European and global mobile and digital music industries, including EU and international regulation and deal structuring, the mobile music marketplace, networked communities and the evolving Peer-to-Peer market.

Decision makers from across the music, mobile, digital and entertainment industries will gather at this event to make deals, engage in a candid discussion of the challenges and opportunities in the global mobile and digital music marketplace and to showcase new products and services essential tools for the creation and growth of successful mobile and digital entertainment businesses.

It's on Tuesday 13th February and is running concurrent with 3GSM and is at the Tryp Apolo Hotel in Barcelona and I'm sure it will be a fantastic day.

Speakers, who are sadly lacking in any women which I'm sure they'll work on for next year, include:

Keynote:

- Ingo Schneider, VP, Group Strategy, Mobile Data, T-Mobile International

- Ralf Lülsdorf, Senior manager Music, Sponsorships and Events, T- Mobile International

- David Ulmer, VP, Marketing, Digital Media Services, Motorola

Panelists:

- Michael Bornhaeusser, CEO, Secure Digital Container

- Luke Magnuson, International Music Project Manager, T-Mobile

- Nenad Marovac, Managing Partner, DN Capital

- Thomas Ryan, SVP Digital and Mobile Strategy and Development, EMI Recorded Music

- Dominick Tolli, VP, Mobile Data Services, Virgin Mobile USA

- Albin Seviant, Senior Director, Marketing, Musiwave

- Glenn Litwak, Founding Partner, Litwak and Havkin

- John C. Beiter, Of Counsel, Loeb and Loeb LLP

- Cornelius Claudio Kreusch, CEO MUSIC JUST MUSIC GmbH & LLC

- Anthony Stonefield, CEO, Emotive

- KamranV, President, Spaceland Recordings / CEO, CyKiK

- Pablo Soto, Founder/Creator MP2P Technologies

- Steven Masur, Managing Partner, MasurLaw

- Mark Bush, VP, Business Development , Urban Sports Network

- Adam Levin, CEO, Cinema Electric

- Ted Cohen, Managing Partner, TAG Strategic

- Peter Sung, Managing Partner, FM, Inc.

- Mark Frieser, Managing Partner, FM, Inc.

For more information on the event, a full list of speakers and the latest agenda, please go to:

http://www.dmceuropa.com/agenda.html

And what's more, as a special offer to Musings of a Mobile Marketer readers, you can get in for just 250 Euros. Yes, that's right 250 Euros instead of the standard 650 Euros. To get the special rate you need to register here as soon as you can.

And if you do go, don't forget to come to Swedish Beers afterwards and tell us all about it (and we're only a few minutes walk away - so no excuses now!).

Some tips and links for 9 February 2007

I'm so busy at the moment with work stuff (good), stuff I want to read and do, events I'm organising (both of which I'm really looking forward to), and stuff I want to blog about but there are only so many hours in the day. So I'm going to compromise and just give you some snippets today.

I think "marketing to women" is a really interesting topic generally, especially as women make something like 80% of all buying decisions for *anything*. So it's interesting to get more of an insight into this area from Holly Buchanan. She talks about women and mobile gaming, as well as more general articles about marketing to women and Marketing Momentum shows how a magazine us using mobile marketing to women.

On the subject of mobile marketing, Christine.net tells us about her top 10 mobile marketing campaigns from last year, has some tips for would-be mobile marketers, and shares some mobile advertising results from 3 Italia.

Which leads me to the next iteration of mobile... mobile 2.0. If you want to know about mobile 2.0, then you could do worse than have a look at bluflavor's post on the topic having visited the mobile 2.0 event last year or Paul Golding's thoughts on the subject (his blog is a must-read anyway if you're into this mobile stuff). And if you're interested in the future of the internet more generally, then take a look at Jemima Kiss's round-up of Robert Loch's last 'Internet People Dinner' back in January (somehow that already feels like a long time ago!).

Meanwhile, in the offline world, I went along to Chinwag's Wobble 2.0 event which was great. I particularly enjoyed listening and later chatting to Andrew Orlowski from The Register. It still amazes me at the lack of recognition in web 2.0 world that mobile even exists. It's still barely on the radar. This has been my experience at pretty much any digital event that isn't focussed on mobile. I just don't get it. Are web 2.0 folks so in love with their monitors and laptops that they never go out so just don't see the need for a mobile phone? Anyway, Ian Delaney has done a really good write-up of the event as has Alan Patrick and Seamus McCauley and Steve Clayton. I also hear that a podcast of the event will be published any day soon. Photos of the event are up on flickr. Extra points if you happen to spot me in any of them ;)

And finally, it appears that 3GSM registrations are all out of kilter. I tried to log on to the site today and couldn't get on and couldn't get a password sent out to me as everything I tried defaulted to a poor looking page saying registration was now closed. Then I find out that two of my colleagues still haven't had their visitor pass emails and then I get an email to tell me I've been magically unsubscribed from the 3GSM mailing list except I didn't ask to be unsubscribed. And then I hear that a company who isn't exhibiting has received 120 emails confirming registrations for 120 people they didn't invite. What *is* going on? Hmm - registering is going to be fun next week. I'm glad I'm not going to be there on Monday morning trying to register the best part of 57,000 people!!

Right back to the day job then!