Wednesday, July 21, 2010

Stuff I’m looking at

It’s the usual scenario. I have too many tabs open so I’m sharing some links with you all so that I can close the tabs and get on with real work! They’re a bit random but, hey, I thought they were worth a look, so hopefully you will too.

The digital world makes us unhappy.

This post from cracked.com is well worth a read… 7 Reasons why 21st Century Living is Making you Miserable. I tweeted it a few days ago and it got a fair few retweets so I’m guessing it resonated with more people than just me. Hat tip to Tom Hume for sharing the link in the first place.

BA launches new mobile apps

I was lucky enough to be invited to the BA launch event for their new mobile apps and I got vox-popped. You can see the video clip here where I talk about their Android app. It was really interesting to spend some time with their developer and management team at the event to find out how and why they made the decisions they did regarding their new iPhone, Android and BlackBerry apps. Mobile web has been very important to them and the vast majority of their traffic comes from iPhone and BlackBerry. They will be developing that site, ba2go,  further (and incidentally, the mobile site works on a laptop too for use in flaky wifi conditions. Hurrah!). They also still run a SMS service so they really are thinking of their whole customer base. However, they feel there is currently more functionality with apps and they’re keen to give a great customer experience whatever the device or platform or real life situation. The iPhone app is currently the most advanced and includes a mobile boarding pass. The Android app will be brought up to the same functionality level as the iPhone app in a few weeks. And the BlackBerry app is a ‘SuperApp’ as it incorporates core BlackBerry handset functionality – in this case, the calendar function. All in all, I was really pleased to see how core mobile was to their overall customer service strategy and I thought their in-house mobile development team were great. Well done BA and thanks to Nuria for the invitation.

FT.com and Pearson talk mobile at Techhub

I also spent some time last week at Techhub at a roundtable that Pearson organised to discuss the latest mobile thinking with their FT.com mobile team. I’ve known Steve for some time now and it has been really interesting to see the FT’s journey from Java apps and a wap site 5 years ago to the dominance of iPhone and iPad today. The iPhone has far overtaken BlackBerry for mobile traffic – and this is the business community we’re talking about – it seems they can live without their qwerty keypad. And currently there is a good conversion rate too with iPhone customers to convert them to paid subscriptions.

There have been 370,000 downloads of the FT’s app for the iPhone since the app was launched last year, and “we see very active users, with lengthy uses per visit” Steve tells us. The FT’s app for the iPad, the only news app to win an Apple Design Award, has seen an average use of 23.3 minutes per visitor, and both the FT’s iPhone app and the new iPad app have been very effective in driving subscriptions to FT.com.

There’s no doubt that the FT is fairly unique in the media world having niche, valuable, time-sensitive, high quality content but it’s still pleasing to see how well they’re adapting to the new digital media landscape and exploiting the mobile opportunities. It was also good to catch up with the Elizabeth and Mike from Techhub. I have to say, it’s a great facility and the wifi is super fast and the coffee is great. Try it out if you’re after some co-working space in London. Oh, and Pearson is one of the sponsors of Techhub. Find out more about their involvement here.

Exploit your IP – a free event from DCKTN

dcktn logo And if you’re interested in IP and how to extract the value from your IP, then you may be interested in an upcoming *free* event from DCKTN. They have a one-day seminar coming up on 14 September. This event is focused on “unlocking” your intellectual property and other intangibles, and using them to create value through collaboration, licensing and fundraising. The programme is led by participants from key organizations in the community of innovation, including the Intellectual Property Office, UK Innovation Research Centre and IP Federation, and will use a combination of thought-provoking research, case studies and practical exercises to help you understand the potential, and the possible pitfalls, of an “open” approach for your IP. You can get more information in PDF format here.

That’s all folks.

Tuesday, July 06, 2010

Upcoming stuff

Mobile Monday London - 19th July Event: 200, 000 apps, where’s mine?

blackberry-logo-blackWell that’s a good question indeed for anyone who has an app out there or wants to get a mobile application out there. Simply putting your application in any number of app stores isn’t enough when there are 199,999 others in there competing for attention. You’re in danger of just getting lost in the crowd. So what is the role of marketing in getting a successful application out there? How important is brand building and trust? How does a customer find out about your app and get it, whether it’s paid for or free? Is this now a marketing game rather than a distribution game? And what do developers need to know about branding, marketing and PR to create a successful marketing campaign for their mobile application or service? Does marketing need to be higher up the agenda than it was? What do we need to know about customers to make this happen?

Well that’s what our next panel session is about on 19 July 2010. Proudly sponsored by the lovely folks at BlackBerry, we’ve put together a great panel for you and expect a lively discussion as well to thrash out the marketing issues to get your on customers handsets beyond simply getting your app up in the iPhone App Store. This is not a discussion about platforms or App Stores. It’s a discussion about marketing, secrets for success, how to avoid failures and things to think about when marketing your mobile application or service.

We’re at the CBI at Centrepoint this month (nearest tube is Tottenham Court Road, please use the entrance at street level) and doors will open at 6pm for a prompt 6.30pm start. We’ll announce panellists as soon as we have them confirmed. Or we might just keep it a surprise! Rest assured, it’ll be a good session. The panel session will run until 8pm and then we’ll have an hour or two for networking and drinks courtesy of our friends at BlackBerry.

Registration will be open shortly over at http://momolo.org

Photo credit Ian Freimuth via Flickr. Licensed under Creative Commons.

WiMD Summer Lunch: 23rd July

Interested in joining 39 other senior ladies working in the mobile sector for lunch on 23rd July? Organised by the Women in Mobile Data Association, it’s £37 to attend and there are just a few places left. For more details and payment, please email WomeninMobileData@amdocs.com

Over The Air

Yes it’s coming. It’s our third Over The Air event. We’ll be opening up for submissions soon. In the meantime, why not join us on facebook and help spread the word?

Monday, July 05, 2010

Monday musings

I’m still not quite sure what day it is after my lovely holiday at Glastonbury Festival. But while I get myself together again and back into the swing of mobile things, I thought I’d share a few things that have caught my attention recently.

Mobile Developer Economics – a comprehensive free report from Vision Mobile and Telefonica. Check it out if you’re making decisions on which platform to develop for and would like to know how and why your peers made the decisions they did.

A round-up of what Windows Phone 7 will mean to the application developer landscape.

British mobile application designers share their top tips for creating a hit app.

Is youth marketing your thing? Are you aiming for a youth audience? If so, then these insights into media habits of 8 to 18 year olds is well worth a look.

UK newspaper circulation down by 25% and US newspaper circulation down by 30% since 2007. Article and link to full OECD report here. Meanwhile the Economist tells us that it’s not all over for print.

Really interesting reading here on MLearning from Dr Mimi Ito. This is live-blogged from the recent MLearnCon in San Diego. There are lessons to be learned here as well for marketing communications people too as it gives great insight into changing consumer habits.

InMobi sets up a $2m fund for mobile developers. This means that they’re offering 100% revenue share until the $2m is spent. Seems like a good idea to me if you’re using advertising to fund or part-fund your mobile site or application.

Fancy including travel tools ‘n stuff into your mobile app? Well you can, now that TFL has lifted all restrictions on the use of its data.

And now for something completely different.

If you like Opera and Horror, then why not apply to create the music for Werewolf in London from the ENO. It’s free to attend and they’re looking for musicians and singers to help create the soundtrack. It’s all happening on Sunday 25th July in London’s Docklands.

Wednesday, June 16, 2010

The Festival season has begun with Wychwood

 013 Yes, it’s festival season folks. And some of you may know that I’m pretty keen on the whole festival vibe although I don’t get to go to as many as I’d like to. Glastonbury is a main attraction for me as it has simply become too expensive to go to the Electric Picnic these days. And this year, I was lucky enough to kick off the festival season with the lovely Wychwood Festival.

I happen to know someone who knows Wychwood’s organisers which meant I got invited to join the bloggers team on site. So with a free press pass in my mitts, I headed off to Wychwood last Friday.

First off, this is a relatively easy festival to get to. It’s held on Cheltenham Racecourse which is not far from Cheltenham town centre so if you’re on public transport, you can get a bus from the train station, or a taxi. And if you arrive by car, there’s loads of parking available. You can even drive to where you want to pitch your tent so you don’t have to lug your stuff everywhere. That’s a first for me. And even if you didn’t drive your stuff to the campsite, it’s only a five to ten minute walk from the festival entrance anyway. This is easy-peasy, hassle-free festival-going.

The campsite was well organised. Plenty of clean loos with toilet paper *at all times* (and if you’re a regular festival-goer, you’ll know that fully-stocked loo paper is a rare sight) and frequent water points. And showers. Yes, showers. And where we were camping, it was kept very clean and tidy by my neighbouring campers. There was a 24-hour cafe tent in the camp site, a 24-hour property lock-up run by Birmingham Friends of the Earth (like the lock-ups I volunteered for at Glastonbury last year) and a shop selling everything you might need at a festival from batteries to Mr Kipling’s cakes.

And then on to the festival site itself. Now this really is easy festival-going  - concrete pathways, flushing toilets in the grandstand, loads of food stalls, including festival favourites, Pura Vida and even a Pizza Express. Waitrose was also prominent on site with trailer where kids could learn how to make smoothies and a rather lovely cocktail bar (£4 for a cocktail isn’t bad value at all and the chairs were really very comfy). The Pimms bus was also very popular and the English Tea Bus serving cream teas with china cups. It was delightful. And if you were in a wheelchair, then disabled access is really rather good.

There were also three other bars run by a local brewery with bitter at £3 a pint and lager at £3.50 a pint. One of the bars, The Stagefright Bar, also hosted the BBC Introducing Stage which was really rather good. They showcased bands from the neighbouring counties hand-picked by the BBC team.  There was definitely some up and coming talent on show there. I particularly enjoyed The School and Kill It Kid. Two bands to watch.

If you have young children, this festival really is for you. In fact, if I were to criticise the festival in anyway, and this would be a mild criticism, I would have liked to have seen more non-music entertainment that had adults in mind. Yes, there was comedy in the Stagefright bar between 10pm and midnight, and there were some films in the film tent but there wasn’t the usual performance sideshows you might see at any number of other festivals. Maybe it’s not needed and maybe my expectations have been coloured by other more adult-orientated festivals.

But back to the children – smoothie-making workshops, funfair rides, music workshops, circus skills training, story-telling, silly science, Mr Tumble in person, arts and crafts, there was more than enough to keep your under-10s entertained and engaged for the whole festival. And what a safe place for children to run around and make new friends.

And for the grown-ups there was shopping, food, drink, the healing area (which was a little tucked away and I only found it on the Sunday afternoon) and of course the music. It’s an eclectic line-up – and deliberately so – with a world music and slightly folky/bluesy vibe with a bit of retro thrown in for good measure for the 30- and 40-something parents. Big names included The Levellers, The Lightening Seeds, The Leisure Society (they were on in the wrong slot – they should have been on Saturday early evening or Sunday afternoon I think), Pauline Black of Selector Fame, Seth Lakeman, The Happy Mondays (or should I say the Happy ‘one of us was once in the band’ Mondays as it was Shaun Ryder with session musicians, but fun nevertheless) and my favourite of the weekend (as I missed the Leisure Society), Dreadzone.

So what were my highlights? Friday night was my best night without a doubt. I ended up chatting to lots of new people randomly in the beer tent (including the lovely Kevin from the Box Steam Brewery), and just when the comedy was finishing up, three ukulele players (or more specifically, Tony and the Ukuholicspodcast here) started playing and carried on playing for about an hour and a half. They got quite a crowd together with their style of ukulele karaoke and covered classics including Ernie which I haven’t heard since I was a nipper listening to Tony Blackburn and Arnold on Saturday mornings. (If this is your thing, then you might also be interested in the Ukulele Festival of Great Britain happening in Cheltenham this weekend). The ukuoke was followed by a magic couple of hours in the Headphone Disco. The samba workshop was also fantastic, as was the drumming circle late on Saturday night. Thrill Collins were great, headlining on the small but perfectly formed, Pomme Stage – think 80s and 90s choons in a skiffle style and of course, festival favourites, Dreadzone were spot on.

So, if you’ve ever considered going to a festival but weren’t sure about the whole camping and mud thing, then I’d say go to Wychwood and cut your festival teeth there. It’ll be a breeze!

So overall, thumbs up for Wychwood Festival 2010. I’ll be back (if they’ll have me).

More info:

Wychwood Festival site 

Wychwood tweeting: wychwoodfest  and wychwood  and the official feed @wychwoodfest

The Independent’s review of the festival

And the rather marvellous Wychwood Files from my pal Adrian from TunaTheDay

Wychwood Festival on Posterous

And when my broadband permits, I’ll upload all my pictures and video clips and add them here.

Wednesday, April 28, 2010

24 May: Where Mobile Meets Media, Round 2

Yes, we covered this topic in Barcelona during Mobile World Congress and it's such a hot topic, we're revisiting it at our next Mobile Monday London event on 24 May 2010.

The world of traditional media is experiencing difficulty in matching declining advertising revenues with the costs associated with production. At the same time, they're also facing the problem of the increasing fragmentation of audiences. A whole new world of social media is also emerging, the revenue models for which are, to say the least, unclear. With mobile devices all around us, games devices having ability to upload, sideload and download content, e-readers, iPads, this area is growing rapidly. And with some media owners opting for a paywall, this sector is dynamic.

Please join the Digital Communications Knowledge Transfer Network (DC-KTN) and Mobile Monday London at this evening discussion that will address these issues, and in particular, the likely future role of mobile in the creation, delivery and monetisation of media.

Russell Buckley from Admob will be chairing the session again as he did such a good job last time. The panel will include Ulyssa Macmillan from the BBC, David Gibbs from Sky and Neil Johnson from Teletext. Further panellists tbc.

Venue is tbc. We'll publish details as soon as we have them but it will be central London. It is free to attend.

Agenda:

6pm - doors open for a prompt 6.30pm start.

6.30pm - welcome and introductions

6.35pm - keynote: current state of play in media and mobile

6.50pm - panel session

8.00pm – networking and drinks

9.30pm – close

Places are limited, but if you’d like to come, please register and RSVP at http://momolo.org

*Due to the high number of no-shows, we are not always able to guarantee you a seat - especially if you're late!

*Please note that all registration information from this event only will be shared with DC-KTN

About Mobile Monday London:

Mobile Monday London is a grass roots community for mobile industry professionals and their colleagues in media, marketing and web 2.0 who have an interest in mobile. It's run by Daniel Appelquist, Jo Rabin, Alex Craxton and Helen Keegan, supported by a wonderful team of volunteers and generous sponsors.

Join our free Yahoo! email discussion group to keep up to date with what’s going on and discuss what’s hot and what’s not in the world of mobile.

We also have an events and community website (it’s work in progress – bear with us) and a blog which we do our best to keep updated.

Join our facebook group or our Mobile Monday London linkedin group or have a look at our photos on flickr.

Follow us on twitter too.

Friday, April 23, 2010

160 Characters brings you the Global Messaging Awards 2010

I’m so pleased to be able to write this blog post. For a while there, a few months back, it looked like 160 Characters had shut up shop and turned its back on the mobile world. I’m very pleased to say, that due to popular demand, Mike Grenville has reopened the shop. And even better, he’s running the Global Messaging Awards again this year. And I’m very happy to be a judge again.

So without further ado, I’m pleased to tell you that the Global Messaging Awards are now open for entries until 31st May 2010.  If you enter before 28 April, it’s £95 to enter, between 29th April and 17th May, it’s £145 to enter and after that until the closing date, it’s £245. So get your skates on if you’d like to take advantage of the early bird entry fees.

With ten different categories of awards this year, anyone involved in the messaging community will find something that they can enter. To enter just visit the awards web site awards.160characters.org, choose the right category and complete the form. The 2010 categories are:

  • Messaging Infrastructure or Platform
  • Messaging Application or Service: Public Sector
  • Messaging Application: Business
  • Messaging Application: Consumer
  • Innovation in Messaging
  • Best new Marketing Campaign Using Messaging
  • Mobile Financial Services Solution
  • Messaging Application or Service: Social Use
  • Effective Use of Mobile Ticketing
  • Telematics/Telemetry/M2M Messaging

I’m particularly interested to see what the entries will look like for the ‘Best New Marketing Campaign using Messaging’ and the best Consumer Messaging Application.

SMS is still alive and kicking and is still on the increase. It seems that with each new mobile technology that’s adopted, the volume of messaging just increases. Which is fantastic news. It might not be the sexiest technology out there, but it’s very convenient and it works on every phone. I think there’s a lot of mileage yet in SMS based services and marketing. And no, I’m not talking about sending bulk SMS advertising – I’m talking intelligent use of SMS. Let’s see who enters!

Not every mobile user is able or wants to access an App Store and the savvy mobile companies realise that to reach out to the mass market text messaging is still the way to go. Whether it is to offer bank account updates; to pay for content; to allow machines to ‘talk’ to machines; or to deliver business messages to your team or customers - SMS is the method of choice. And that doesn’t include the messages sent to friends and family.

In fact, the Mobile Data Association recently reported that the UK sent an average of 11million messages every hour - an increase of 23% on 2008 and an increase of 70% in just two years.

This year’s awards are once again organised by 160 Characters and the awards ceremony will be held during Informa’s Global Messaging Congress, held at the Victoria Park Plaza Hotel in London.

The panel of judges will be headed up by Mike Grenville, CEO of 160 Characters and is made up of industry experts who all have experience of how to put SMS to best use.

The final closing date for entries is 31st May 2010.

More information on the awards can be found here - awards.160characters.org