Tuesday, July 06, 2010

Upcoming stuff

Mobile Monday London - 19th July Event: 200, 000 apps, where’s mine?

blackberry-logo-blackWell that’s a good question indeed for anyone who has an app out there or wants to get a mobile application out there. Simply putting your application in any number of app stores isn’t enough when there are 199,999 others in there competing for attention. You’re in danger of just getting lost in the crowd. So what is the role of marketing in getting a successful application out there? How important is brand building and trust? How does a customer find out about your app and get it, whether it’s paid for or free? Is this now a marketing game rather than a distribution game? And what do developers need to know about branding, marketing and PR to create a successful marketing campaign for their mobile application or service? Does marketing need to be higher up the agenda than it was? What do we need to know about customers to make this happen?

Well that’s what our next panel session is about on 19 July 2010. Proudly sponsored by the lovely folks at BlackBerry, we’ve put together a great panel for you and expect a lively discussion as well to thrash out the marketing issues to get your on customers handsets beyond simply getting your app up in the iPhone App Store. This is not a discussion about platforms or App Stores. It’s a discussion about marketing, secrets for success, how to avoid failures and things to think about when marketing your mobile application or service.

We’re at the CBI at Centrepoint this month (nearest tube is Tottenham Court Road, please use the entrance at street level) and doors will open at 6pm for a prompt 6.30pm start. We’ll announce panellists as soon as we have them confirmed. Or we might just keep it a surprise! Rest assured, it’ll be a good session. The panel session will run until 8pm and then we’ll have an hour or two for networking and drinks courtesy of our friends at BlackBerry.

Registration will be open shortly over at http://momolo.org

Photo credit Ian Freimuth via Flickr. Licensed under Creative Commons.

WiMD Summer Lunch: 23rd July

Interested in joining 39 other senior ladies working in the mobile sector for lunch on 23rd July? Organised by the Women in Mobile Data Association, it’s £37 to attend and there are just a few places left. For more details and payment, please email WomeninMobileData@amdocs.com

Over The Air

Yes it’s coming. It’s our third Over The Air event. We’ll be opening up for submissions soon. In the meantime, why not join us on facebook and help spread the word?