- Mobile devices account for more than 60% of all digital minutes in all 9 markets, led by app usage.
- The share of consumers abandoning desktop altogether varies dramatically by geography – from just 7% in the UK, to 70% in Indonesia.
- Messaging apps such as WhatsApp, Facebook Messenger, WeChat, QQ Instant Messenger and Line account for nearly 1 in 7 minutes in certain markets and led to a decline in standard SMS messaging.
Tuesday, April 11, 2017
New comScore report: Mobile's Hierarchy of Needs
I just got an email from comScore announcing the release of a new global report, ‘Mobile’s Hierarchy of Needs’. They tell us that this new report traces the global evolution of smartphones and tablets as they’ve become consumers’ primary digital tool, revealing specific behaviours for which these platforms are important to their daily lives. Data from 9 markets (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia) demonstrates audience and consumption trends, along with regional differences in digital landscapes.
Key insights revealed in ‘Mobile’s Hierarchy of Needs’ include:
I thought it was worth a look. You can download the report here: Mobile’s Hierarchy of Needs report.
They have a bunch of other free whitepapers you may also find useful, including this recent one about Mums in the UK and their online behaviour, especially on smartphones.