Musings of a mobile marketer: Swedish Beers–the Heroes of the Mobile Fringe Festival Edition

As some of you know, I do like a good party, and the annual road trip to Barcelona is a great excuse to have one. So Swedish Beers is back with a vengeance and is now part of the Heroes of the Mobile Fringe Festival too. It seems to be a lot of people’s favourite networking party of the week and so we’re back to bring you more beer, more cheer and more chat. We’re in danger of this year being better than ever thanks to our very generous sponsors. I know for a fact there’ll be even more beer for starters. So let me introduce them to you…

Our lead sponsor this time around is Millennial Media. They're big fans of Swedish Beers and sponsored our London come back party in the summer. And in return, we’re big fans of theirs too. The company is really going places and the team will be on hand to chew the fat about mobile advertising and will have a bountiful supply of free beer tokens. As lead sponsors, it really will be a bountiful supply! You couldn't be in better hands with Gavin, Stephen, Mack and the crew. They definitely know how to have a good time. http://millennialmedia.com/

Next up is AQL. So good they had to sponsor us twice. And we're very glad they did. Adam Beaumont and his fine team will be there to talk all things mobile messaging and voice communications with you . There's not much he doesn't know or can't do with mobile messaging. Oh, and yeah, he'll have one or two beer tokens in hand too. http://aql.com/

Newcomers to Swedish Beers are Pearson. Yes, that's right, the parent company of FT.com, Penguin books and much more besides. They're exhibiting this year at Congress and are particularly interested to talk about mobile technology in emerging markets as well as innovations in eBooks and the like. The FT.com team will also be on hand to tell you about their adventures in HTML5 and their dealings with the behemoth that is Apple. http://pearson.com/. We're also very pleased that they're sponsoring the overall festival too.

Up next is Apadmi. Fans of Swedish Beers for many years and now it's their turn to join the party as a sponsor. Garry and the team build mobile apps and solutions and very experienced at it they are too. They're also great fun and have kick-started the mobile networking scene in Manchester by taking the lead in setting up Mobile Monday Manchester. http://apadmi.com/

Madmaker is launching very soon and is a do-it-yourself mobile ad maker - you see what they did there with the name? I've seen the system in action and it's really very neat. Oystein, Andy and the team from Boost are behind this new product and will be at Swedish Beers to give it a proper Nordic vibe as they hail from Norway. Oh, and they know a thing or two about mobile marketing as well so will be happy to chat away about that with you until the wee hours about what's hot and what's not in the sector. You'll also find them at 2F33 in the MWC exhibition too.

Like our previous events, this is a relaxed evening, no formalities, no presentations, no business cards thrust in your face as soon as you arrive. Just come with an open mind, be prepared to see friends old and new, talk nonsense, enjoy a drink or five and have yourself a good time. Oh, and leave the ties, the corporate personas and the sales spiel at the door please.

The Swedish Beers crew will be on hand – Helen, Jenny, Gabriel, Shafiq, Cat, Sarah, Russell - and the friendliest bar staff in town at our regular haunt, Dos Trece, are all waiting to welcome you. The venue holds about 300 or so folks at any one time so there’s plenty space for everyone. There will be bars upstairs and downstairs so please make full use of both floors so that more people can enjoy the fun.
No need to RSVP unless you want to. There's no guest list, no tickets and there's no guaranteed entry. Just come and go as you please. But if you would like to RSVP, you can over here on Facebook. You'll see some familiar faces there I'm sure.

It is likely to get a bit busy at times. But don't worry, people will be coming in and out all evening. That’s kind of the point as we know there’s always a lot going on and you might want to check out more than one party. If it's very busy, there's no need to queue to get in. Just check out one of the other bars nearby and come back a little later when it's a bit less frantic. Dos Trece is where the action will be. We'll be open from 7pm until the wee hours so there'll be plenty time for you to drop in and say skål.

We don't have a cloakroom so we don't recommend you bring your laptops or briefcases with you - it's a liability in Barcelona I'm afraid – especially at this time of year and they’ll just get in the way of your enjoyment of the evening. Drop them at your hotel or apartment first. You won't need them anyway what with this new fangled thing called the mobile phone ;)

So just to recap:
What: Swedish Beers Mobile Networking
When: Wednesday 29th February 2012 - 7pm until we run out of steam
Where: DosTrece, Calle Carme 40, 08001 Barcelona

DosTrece is behind La Boqueria market and the nearest metro station is Liceu. Just walk up La Rambla, walk past La Boqueria and Teatro Grec, then take a left at Calle Carme (or Carrer del Carme) and DosTrece is at number 40 (Google map here). (They also have free Wi-Fi if you want to demo your latest phone app.)

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