Thursday, November 24, 2005

Wanna know about students and how to market to them?

Well try Luke Mitchell's book "Targeting Students: A Marketing Guide". You'll find out all about it on his website and have a chance to sign up to his very interesting email newsletter (I'm guessing RSS is next on his 'to-do' list). And of course, if you'd like to add mobile to the student marketing mix, then talk to me as well!

As it happens, I'm off to the University of Westminster in two weeks to run a workshop on interactive marketing for the Masters students there and next week, I'm off to the University of Hertfordshire to do my annual undergraduate lecture on mobile marketing.

I always find it fascinating talking to students about mobile. What I usually find is that they're all pretty heavy users of their mobile phones but, even though they're marketing students in the main, they haven't quite made the connection between marketing and mobile. I expect I'll confuse them even more when I start talking about Sony PSPs and video ipods! But I guess it's my job to help them create the link.