No really, you can get air freshener mobile charms from Pixen for your mobile phone including Hello Kitty (see picture on left) and Disney smells (I wonder what those smell like?!). The idea is that each time your phone rings or you receive a text message (or email in Japan's case), you get a faint smell of something lovely. It uses an electronically stimulated micro scent generator in the charm itself. In Japan they're called "Keitai-kun-kun" which translates as mobile sniff sniff.I guess this goes on the back of mobile phone jewellery and mobile charms which are incredibly popular in Asia and growing in popularity over here now. And they don't come cheap either. Each charm pictured on the right, from Hannah Zakari, is £15. I don't know how much the air fresheners are but I can't imagine they'll be cheap either.
I wonder if it will catch on?
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