Disqus comments aren't working on new posts

Technorati Tags: disqus,blogger,windows live writer

It's a glitch with blogger it seems if you use Windows Live Writer to write your posts (which I'm doing right now, because it's way easier to use than anything solely web-based).

Comments are here though and will stay here, it's just they're using the old blogger system rather than (my preferred) Disqus system. I guess when they've found a work around, I'll be able to do something about it. It looks like I'm not the only with the problem having done a bit of a Google-around.

Rest assured, I *do* get round to reading all the comments (eventually), however they come in and I appreciate that you take the time to both read and comment on my blog. And I hope you continue to do so.

A useful guide to SMS launched today

After announcing my upcoming course on mobile marketing earlier today, Laura from ExactTarget's PR team over in the States wrote me a lovely email asking me for my opinion on her client's new guide to SMS. Admittedly, on reading that the company behind the publication was a tech services company I thought the guide might be a bit dry, as tech guides can often be, but I'm very pleased to say, I was totally wrong on that score. It's an fresh take on SMS marketing in an easy-to-read format.

Laura says: "ExactTarget’s Field Guide to SMS is an easy-to-read manual that conveniently breaks down the numerous uses of commercial SMS into three groups including: alerts, updates and marketing messages. Perfect for marketers who wonder what possibilities exist for using SMS within their own organizations, the Field Guide highlights 15 unique business scenarios ranging from account activity and fraud alerts to confirmations and appointment reminders."

I say: "The ExactTarget team have put a lot of thought into the different cases for using SMS in a business context ranging from account activity alerts to VIP access and everything in between. Keeping with the 'Field Guide' and Nature theme, they've defined characteristics of the different 'species' of SMS messages and broken them down in each case by describing the Wildlife Commentary (real life usage scenarios), Defining Characteristics (an explanation of how that particular type of SMS works, Species Contribution (the benefits of using it), Diet (what data you need to make it work) and Habitat (where you're likely to discover this type of SMS). It's intended as an idea-starter rather than a comprehensive guide, but if it's a starting point you want, then this is as good a start as any."

It's a free download (in return for some contact information) from the ExactTarget’s Field Guide to SMS .

Technorati Tags: sms marketing,sms,mobile marketing

One-day course in Mobile Marketing in London - 16 September 2008

For those of you who are interested, I'm running a one-day course on mobile marketing for the lovely folks at E-Consultancy on 16 September in London near Old Street. It'll be a small class and we'll cover all aspects of mobile marketing from SMS to mobile web with plenty of time for in-depth discussion, knowledge-sharing and case studies. And yes, we'll even talk about the iphone effect. At the time of writing, this is my last planned public course for 2008.

The course is suitable for marketers at all levels, all I ask you to bring with you is a smile, a good attitude and a willingness to take part. It is not a technology course so there'll be no programming although there might be a few gadgets to look at if I can borrow some in time for the day. Previous delegates have been more than pleasantly surprised at how much they enjoyed the day.

I'm currently updating the case study section of the course and I'm always interested to be updated with new, interesting, relevant case studies. So if you have something to share - with images and some indication of results (why it was a success or failure), then I'm very interested to hear about it. You can contact me via email. Also if you have relevant mobile gadgets or gizmos to lend me for the day, please do get in touch. I'm thinking specifically upcoming handsets, a Flip camera (to demonstrate UGC), NFC handset/demo or anything else you can think of.

Technorati Tags: mobile,mobile marketing,mobile web,training,seminar,sms marketing

Mobile Marketing - London Seminar | Training | E-consultancy.com

RL Magazine - Know the Code

Technorati Tags: fashion,m-commerce,e-commerce,mobile web,retail,wap

I was just browsing the MyMart blog and spotted that Ralph Lauren has set up its own m-commerce site and is allowing customers to buy from it from a small selection of their ranges. You can reach the mobile site via QR code, texting in to a shortcode or going directly to the URL http://m.ralphlauren.com.

There is a common misunderstanding by high end fashion companies that their customers somehow aren't digitally minded and wouldn't dream of using the internet. I've no idea where they get that from but it certainly isn't true - Net-A-Porter and Vertu are testament to that. So I'm very pleased to see that Ralph Lauren is getting in on the mobile act.

I think the QR code thing is a bit of a red herring at the moment. The readers aren't embedded on most phones and it's a bit of a hassle to get the reader, download it, remember where it is, open the reader application, open the shutter and then take the picture of the barcode when it would be easier to text in to a shortcode or go directly to the URL. [Of course, it's a different thing once we have the software pre-installed and deeply embedded so our phones *know* when it can see a QR code and automatically give us the option to use it or not.] I digress.

I'm not a Ralph Lauren shopper (well save for a lovely pair of RL shades I got at TK Maxx and a liking for the RL fragrance Romance) so am probably not the target audience. The thought of wearing crisp white pants and a blue, red and white polo shirt fills me with dread. But I know others feel differently about these things otherwise RL wouldn't be doing nearly so well.

Anyway, I thought I'd take a closer look at the site to see what I liked (or not) about it.

First off we have the opening page. And it's just a list of banners rather than words or words and banners. And they're very difficult to read as the writing on them is tiny. If you're not familiar with RL, these may be a bit confusing anyway. There are written links further down but they don't relate to the banners and don't shed much more light.

Rather confusingly, the first option is for the QR code information. Now it seems to me that if you have found your way to the RL mobile website already, the chances are you don't need to use a QR code to get to it. As you can see below, the introduction doesn't help much either as you have to do more clicking to get to the information.

Leaving that to one side, I have a glance around at some of the other pages.

  It's not particularly inspiring and I'm not convinced huge amounts of time was spent putting the offering together.

The Definitive Guide to Ralph Lauren Style is useful and is good 'snacking' information.

The sales info is not terribly exciting - they're assuming the customer knows all about the brand and collections already, and quite frankly, I have no idea about the different collections so it would be useful to have a few words (and I mean just a few) to explain the difference between RL_Classics and The Ralph Lauren Collection as an example.

Now maybe most of the customers who find the RL mobile site are existing RL customers and know what they're after and what they're looking for without having to browse around. In which case, the site needs a search facility. The scenario is that you're looking at Vogue, Tatler or some other fashion magazine and see the Ralph Lauren advertisement with the bag you absolutely must have *now* and you're short on time. A search facility to enable that sale would be invaluable. And when you consider the price for each item in stock, a handful of sales are very important (dresses at $2,000, sandals at $700 and an imported bag at almost $20,000 and the basic polos at $75 it soon mounts up).

On the actual shopping page for the polo shirts, you were given the option as to what colour you might want and asked you your size, but there was no link to a size guide. And for the really expensive items, wouldn't you want a bit of personal service and be connected by telephone to your local sales advisor?

So, 10/10 for bothering to do something on mobile but 5/10 for implementation. More thought needs to go into who the customer is, when they might use a service like this and what service that should actually be.

RL Magazine - Know the Code

UK shoppers in mobile bargain hunt | Mobile Content | News by Mobile Entertainment

Technorati Tags: m-commerce,research,e-commerce

I've just been reading today on Mobile Entertainment Magazine that Forty five per cent of BT's Broadband Anywhere ToGo smartphone customers have browsed the mobile web for goods or services from their devices.  What's more, a third have checked a price, searched for a review or helped them make their buying decision. And one-fifth have actually made a purchase online (although it doesn't specify whether online via mobile or PC internet).

The results came out of an ICM poll among 1,000 BT Total Broadband Anywhere customers between June 17th-24th 2008. Unfortunately I can't find a link to the study as the thing I'm interested in is of the customers who responded, how many were men and what category of shopping are we talking about here? Grocery shopping is a very different animal to fashion shopping or gift buying.

As a woman myself, I know I have very different shopping habits to any of the men in my life. I do a lot of shopping online, but that's for stuff that's easier to get online and is not particularly enjoyable to shop for - typically business books, stationery, PC consumables, vitamins and food supplements and the like. There isn't a creative process involved in the purchase of (m)any of these things except making sure you get the best price and reliable delivery. Fashion shopping online is more than a bit hit or miss with me except for the basics and actually, it's just easier for me to get that kind of stuff from my local High Street.

I still enjoy shopping though - as in going out for a few hours and hanging round the shops to see what I can find. This is not goal driven shopping, this is about shopping as a creative process, finding some inspiration, seeing what's out there - a mix of finding the right top, shoes, bag or whatever, that just matches perfectly with something you already have and oh, you just managed to get it for a bargain price too. It's about feeding all the senses during the shopping experience - sight, sound, smell, touch and probably to a lesser degree the taste, although a good cup of tea and a scone and jam does help fuel the shopping session.

There are not many e-commerce sites, let alone m-commerce sites that appeal to the creative nature of a shopping expedition. EBay does it to some degree as it takes a bit of practice to work out what things to look for and also what to buy without making huge mistakes on your purchase. An in-depth knowledge of brands, fabric quality and the psychology of ad-listing will help you in this respect. Another example is my weekly organic grocery delivery from Farmaround. I order fruit and vegetables weekly and I'm never quite sure exactly what's going to be in them as it's dependent on season and what's on offer. The creative process kicks in as there's an element of surprise on arrival and then I can start planning what I'm going to cook that week.

So my question is, if men and women shop in different ways (transactional vs discovery), how is that accounted for with the online shopping experience be that via mobile or PC?

Monday morning news

I have a fair few tabs open on my browser, so in an attempt to reduce that number, here are a few Monday morning links for you. Some of the links are mobile, some are not so pick and choose what you see fit!

MIG is innovating with its new PSMS Refund Manager built specifically for the broadcast industry:

"Refund Manager will enable consumers who interact with mobile competitions or votes, outside the campaign timeframe, to self-serve refunds. The product has been designed specifically in-line with PhonepayPlus regulations to give broadcasters the confidence, and the toolset, to run fully compliant premium rate mobile interactive services."

VentureBeat reported yesterday that venture firm EDF is attempting to take legal action against an entrepreneur who left a negative comment about them on VC review site The Funded. The entrepreneur advised against dealing with EDF ‘unless you are desperate’. What a dumb move. [via The Equity Kicker]

 Jemima Gibbons' take on my Friday favourite, The Tuttle Club. We hang out at The Coach and Horses on Friday mornings in London's Greek Street and I'm proud to tell you that I was at the very first Tuttle and am thrilled to see how it's growing. Brighton Tuttle had its first event on Saturday and it looks like Birmingham will be following suit soon too. More on the Tuttle Blog if you're interested.

Vision Mobile has come up with a 'who's who in mobile' chart. If you're interested in understanding how the mobile industry works, then this chart is probably worth a look.

Technokitten pal, Lisa Devaney, kindly includes me in her list of 'other media people' as a response to The Guardian's Top 100 list. She compiles an interesting list.

Microsoft spoofs the ad business - and does it rather well!

Technorati Tags: mobile,psms,Tuttle