76 Mobile Predictions for 2017

It's a New Year and that means predictions will be coming out of the woodwork wherever you look. The mobile sector is no exception and I took part this year to add my 2p to this report from Tune '76 Mobile Predictions for 2017'.

I'm afraid my response wasn't terribly imaginative compared with the others, but here it is:

The first point "Mobile usage is ubiquitous in Western markets" refers to the point that 'mobile' is a given. If your site doesn't work on mobile, then you're doing more than missing a trick, you're missing out on traffic, sales and brand equity. Mobile is truly the centre of a large part of our digital lives. The time we spend grazing content, playing games, chatting with friends, taking and sharing photos, is largely done on a mobile device in the Western markets that I'm familiar with.

My second point, "The big platforms will get bigger. Out of the big four – GAFA (Google, Apple, Facebook and Amazon), Apple may suffer, but only a little," is an observation that just as the rich seem to get richer, the largest organisations get larger and richer too. And in the mobile world, and particularly Western markets, GAFA are the big winners. I don't see them losing momentum in the near future. Of the four, I think Apple may stumble a bit in comparison to its glory years of late. But they have so much money in the bank, they'll work it out in the end, I'm sure. For other, more erudite predictions, check out the rest of the list here.