Thursday, May 30, 2013

Young People’s Consumer Confidence Index

The good people at OnDevice Research have just released their latest report about young people’s consumer confidence index. Whether or not you’re in marketing, this is a good read and a barometer of how it is for young people globally, what’s affecting them and their job prospects and how they’re using social media compared by country. There are some clear contrasts between countries, but it seems that, currently, Facebook is almost ubiquitous.

The methodology behind the research is also interesting as it’s wholly mobile. 6000 demographically balanced mobile users aged 16-34 years old across China, India, Nigeria, Brazil, the US and UK completed a survey via the Internet on their mobile device. Additional questions were asked from a larger sample size of 17,657 (aged 16-34) about social media.

Well worth a read to complement the Mary Meeker trends report.