I’m really pleased to be part of this for the second year in a row. This means I get to judge the mobile marketing related entries which is always lots of fun and absolutely fascinating. An honour and a privilege no less.
So what’s this all about then? Well The Mobile Entertainment Forum (MEF), the global trade association of the mobile media industry, is running its 7th Mobile Entertainment Awards, known as the ‘Meffys’. And they are now open for entries until 16th April. The Meffys span the entire mobile entertainment & media industry, from apps to social media so there should be a category for everyone.
Companies wishing to enter should visit: http://www.meffys.com/ and submit their entries by
16th 23rd April 2010.
Now I know folks will be wondering if it’s worth entering, and I’d have to say I think it is which is why I personally support it and why Mobile Monday London supports it too. These are world class awards and genuinely do attract entries from across the globe. Which also means that the winners and runners-up are on a global stage with the appropriate reach – not just to the MEF membership (which is not insignificant) but also the associated media partners. Of course, not everyone will win. And yes, there is an entry fee. But it’s not unreasonably priced at £300 for non-members and £100 for members.
Further details below. And if you do enter, good luck!
For highlights from the 2009 awards ceremony and a list of 2009 winners, please visit http://www.meffys.com/about/2009-highlights
This year’s new Meffys categories include Content Discovery & Personalisation, Cross-Platform, App Store Blockbuster, M-Commerce and Mobile Connected Device. These new categories not only reflect the growth in the number of apps and apps stores, such as the App Store Blockbuster Award that will recognise the best app on an individual app store, but also reflect current and future trends. Two such awards are the M-Commerce award and the Cross-Platform award, which reflect the 2010 trends identified by MEF at the beginning of the year.
In addition, the MEF board will once again present the Outstanding Contribution Award to a talented individual whose work has had a critical impact on the growth of the mobile entertainment industry.
Entering the Meffys 2010
MEF will be accepting entries for the 2010 Meffys awards from today. Companies interested in entering the awards or nominating a candidate for the Outstanding Contribution Award should go to the new Meffys website at http://www.meffys.com/ for full details. Entry costs have been frozen from last year and are as follows: £100 per entry for MEF members and £300 for non-members.
Meffys 2010 Categories:
Music Service Award
TV & Video Service Award
Video Content Award
Content Discovery & Personalization Award
Social Media Award
Ad Campaign Award
App Store Blockbuster Award
Innovative App Award
Consumer Experience Award
Technology Innovation Award
Innovative Business Model Award
Mobile First Innovation Award
Business Intelligence Award
Mobile Connected Device Award
Outstanding Contribution Award