Well, that’s what I was discussing yesterday at Telecom TV during a live panel session with Camille Mendler from Yankee Group, Edmond Osstyn from Alcatel-Lucent, Ian Scales and Robert Coren from Telecom TV with some extra questions and feedback from the live web audience. It was a lively session and lots of fun to do. We talked about the implications, issues and opportunities for mobile network operators with regards to mobile marketing, strategic partnerships and application stores; where and how would they make the money, what can be done, and what are the challenges they face. Anyway, if you’d like to take a look, you can see it here http://alu1.telecomtv.com/webinar/ondemand/?v=81
I am Helen Keegan, a veteran of mobile marketing, advertising and media since 2000. This is my diary and musings about mobile since 2004. I am part consultant and part events organiser in London, Barcelona & beyond (Swedish Beers & Heroes of the Mobile Fringe). I write here about mobile tech and media, and some other stuff too.