Wednesday, December 23, 2009

Mobile Marketing not living up to its promises?

A lot of good stuff came out of the recent Battle of Big Thinking competition it seems and I’ve been taking a peek at the video of the event. Organised by APG (Account Planning Group) in association with Campaign magazine, the idea behind the event is to celebrate big thinking that leads to big ideas. Attendees heard more than 20 of the biggest thinkers in seven specialist areas – marketing, planning, innovation, the free space, global thinking, social media and mobile - talk about the most interesting things going on in their worlds.

peter sells bobtThe format is simple: three speakers per round, each given 15 minutes, with the audience voting at the end of each round. The winner of each round goes into an eliminator to find the supreme champion at the end of the day.

I didn’t attend, but Peter Sells, who heads up mobile for BBH, and who I met at Mobile World Congress this year in Barcelona, was the overall winner. And deservedly so. You can see a video of his speech and slides here and it’s well worth 20 minutes of your time if you have even a passing interest in mobile marketing. Enjoy!