The lovely folks at Sharpcards just emailed me with some insight into the global messaging market and I thought you’d be interested to see what they had to share…
The mobile messaging market raked in around $130 billion in revenues by the end 2008, and is on target to increase that to $224 billion by 2013. Although the majority of this is made up by SMS, the popularity of MMS has been increasing steadily over the past few years. In 2009 MMS is expected to generate over $31 billion worldwide, $1 billion more than SMS was generating five years ago. MMS is also being predicted to pass 115 billion messages by the end of 2011 according to Portio Research last November.
In 2008 Sharpcards (the enhanced mobile messaging people) sold over 1.5m mobile personal greetings worldwide, with around 20% of those sales (300,000) coming from Valentine's Day alone. Key trends from last year:
- 40% of mobile ecards were bought in the four hours between 08:00 and 12:00 (around 30,000 greetings sold per hour)
- 56% of sales occurred before midday and less than 2% after 22:00 – there are some of us who obviously like to live dangerously
- It seems that most people in the world are soft at heart, with cute and cuddly outselling kinky cards by 3-1 in 2008
- Sharpcards sent 363 marriage proposals through mobile ecards on Valentines Day 2008: Perhaps not the most traditional way to 'pop the question' and I wonder how many of the answers were ‘yes’?
Hmm, that’s quite a lot of messaging going on out there.