The magazine supplement for this year's #emmas (Effective Mobile Marketing Awards) award winners dropped into my inbox today from David Murphy at Mobile Marketing Magazine. The awards were last month so some of you will already be familiar with the winners but in case you missed it, it's worth a look.
What struck me most about the range of winners and campaigns is that mobile marketing has grown up - mainstream brands doing large-scale, innovative campaigns. I guess it's about time, 15 years on, that this is happening.
So if you're after some inspiration about what's possible with mobile marketing, then take a look at this year's winners and check out their work.
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