And very interesting it is too. The white paper compares UK PC & mobile internet usage by age and gender. It takes a look at the impact of smartphone ownership on mobile internet usage as well as where the key growth areas are on mobile internet usage compared with PC internet (email, social networking, search).
From the figures there is certainly a male youth bias but it's not as strong as one might have thought, especially with smartphone ownership being significantly higher in men than women. Overall there's a skew towards men at 59% vs 41% women whereas PC internet usage is pretty much even. And 25% of the UK are using the mobile internet which is also very encouraging.
I've also been looking at some interesting research conducted by itsmy.com regarding their customer base and attitudes to mobile social networking and the mobile internet. It's also well worth a look (it's a free PDF download). There were a couple of particularly interesting things to note... there's a growing base of mobile only customers who also don't have an email address. And mobile internet usage is evenly split on itsmy.com between men and women... so I would suggest that if you give women what they want, they're as likely to use it as men.
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