Oh yeah baby! It surely is. When I walk down the street or sit on the bus, folks are casually chatting about doing stuff on the mobile web. The combination of the launch of the iphone advertising campaign for O2 (which shows lots of commonly used websites rendered beautifully on the iphone) and the launch of facebook's mobile web version, it feels like the mobile web is taking off.
However, not everyone is singing from the same hymnsheet. The much respected Russell Beattie has closed down Mowser, his reasons being that it wasn't making money and he no longer believed in the mobile web anyway. Or words to that effect. I read his blog post on the topic thoroughly and chatted with a few colleagues on the topic to get their reaction. They were both pretty bullish about the mobile web and felt that Russ had got it wrong this time and that maybe Mowser was always destined to fail. Bad news for Mowser, but good news for the mobile web in general.
And it would seem that the latest round of statistics from the GSMA, Admob and m:metrics would suggest that all is well in the land of the mobile web.
First off, the GSMA announced that there are 3 billion active mobile subscribers globally. Yes, that's right THREE billion.
M:metrics shows us (full press release and tables here) that consumption of mobile media is pretty healthy too with 36% of 18 to 34 year old males in western Europeaccessing mobile media and 9% of them responding to a text message advert (versus a 4% market average).
Interestingly, U.S. mobile users are more active consumers of mobile media, as unlike Europeans they use SMS less frequently for news and information retrieval and are more likely to have data plans, which directly impacts mobile content consumption. Among Europeans, the UK has the highest percentage of mobile media users, at 26.8 percent, while Germany and France lag, at 18.4 percent and 18.5 percent, respectively.
And in the UK, mobile media is attracting a highly desirable audience that is 44 percent more likely to be defined as ‘cash rich, time poor ‘than the market average and data from TGI M:Metrics confirms that one third of all UK mobile media users agree they are tempted to buy products they’ve seen advertised.
Meanwhile, over at Admob, they've just released their March report where traffic is up 10% on the previous month, 24.5% of ad requests globally were from smartphones and the Nokia n70 moved into the top spot for India. Interesting stuff. Read the full pdf report here.
And if those stats aren't enough, then check this post out from mjelly. 10 reasons why the mobile web isn't dead including the fact that 17 million Brits played on the mobile web in December 2007, 500k sites have been built on Peperonity, Admob publishes 2.5billion mobile web adverts monthly, flirtomatic mobile traffic triples their pc web traffic and getjar has delivered over 100m mobile downloads in the last 2 years.
Pah, doesn't sound like the mobile web is dead to me Mr Beattie.
I am Helen Keegan, a veteran of mobile marketing, advertising and media since 2000. This is my diary and musings about mobile since 2004. I am part consultant and part events organiser in London, Barcelona & beyond (Swedish Beers & Heroes of the Mobile Fringe). I write here about mobile tech and media, and some other stuff too.
Tuesday, April 22, 2008
The Mobile Web is live and kicking
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hear hear! thanks for the link :-)We need to make people aware of the growth data or mobile web will be talked back into recession.ReplyDelete
So true! I can't wait for the mobile web to take off running. It will be interesting to see how the EU and US markets compete for the same eyeballs. For instance, I use CellSpin to post pictures, videos, and other media types to my popular Web 2.0 sites such as Facebook and Myspace. Simple, easy, one click fashion on the slow US networks. Where else can I do something that simple? Thank you free markets :)ReplyDelete