I can't quite believe I've been hosting the Swedish Beers parties for nearly 25 years. It all started as a on-off in London in 2001 as there was a bit of money left over from a client project. I thought it would be enough for a party and so a networking event was born. I first took the party to Barcelona in 2006 where about 25 of us got together to hang out. It may have been small, but it was perfectly formed and it was where I got to meet the late Carlo Longino in person for the first time. I had a hiatus for a couple of years during covid but came back in 2023 with the warmest welcome imaginable. And so, for the 17th time in Barcelona, I'm taking the show on the road once more time. Here's the lowdown:
Yes, it's that time of year mobile friends when 100,000 or so of us descend on Barcelona for our annual shindig that is Mobile World Congress. And for the SEVENTEENTH time, Swedish Beers will be back hosting your favourite networking party of the week. If you work in or around the mobile industry, you are very welcome to attend.
We're back at Space Cowboy as they looked after us so well last year and the year before. We'll be open from 7pm until late. No admission after 01:00. We will revert to a pay bar if/when the beer tokens run out. Photo ID (eg. your MWC pass) may be required. We reserve the right to refuse admission.
RSVP is required. Please do that here -- https://swedishbeersBCN2025.eventbrite.co.uk
The format will be the same as previous years - a relaxed evening, no formalities, no presentations. Please come with an open mind, be prepared to see friends old and new, chat, enjoy a drink or two (courtesy of our sponsors*) and have yourself a good time. Oh, and please leave the corporate personas and the sales spiel at the door.
The Swedish Beers crew and the friendliest bar staff in town will be on hand to welcome you.
*If you'd like to support the party by being a sponsor and joining this year's line-up, please get in touch with Helen. The more sponsors, the more beer tokens we'll have. You'll get your own bag of tokens so you'll make a lot of friends very quickly over the evening.
See you in Barcelona.
Skål
Helen and Team Swedish Beers
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Please note, RSVP'ing here or on LinkedIn does not guarantee entry. If you want to guarantee entry, please contact Helen about being a sponsor.
Spanish licencing law requires us to keep to a specific capacity which means there might be a small queue when you arrive. We always manage to get everyone in who wants to come in so please don't be put off by the wait. The queue generally moves quite quickly. We do ask you to keep the noise down whilst waiting.
We reserve the right to refuse entry. Beer tokens valid while bar tab lasts and then we will revert to a pay bar. No admission after 01:00.
