Showing posts with label mobile video. Show all posts
Showing posts with label mobile video. Show all posts

Wednesday, October 26, 2016

Happy Slapping 2.0 - Sex, honour, shame, and blackmail in an online world

I was in two minds about writing this post but I felt it was worth sharing.

If you've known me for any length of time or read much of what I write and talk about here and elsewhere, you'll know that I'm vocal in the gender debate in the mobile industry and beyond. I want to see more women in senior level jobs in our sector, more women at board level, more female investors (and to become an investor, you have to have worked your way to the top to earn the money or you've inherited it), and more women join our industry in all types of job from coding and programming to data science to marketing and ops and more (and not just in token sales roles to appeal to the male tech buyers thanks very much). 

Aside from the financial gains a company gets from having more balanced teams at every level, you may wonder why I'm so vocal on this issue. Google it. You'll find plenty evidence and solid research to support this if you don't believe me.

It's because of this: The shaming of women around the world for no reason at all except that they're women; The fact that there are still child brides; FGM; And rape culture in all strata of society. The everyday sexism I, and others experience at home and in the workplace is trivial in comparison to these issues but they are part of the same global problem. It's a continuum.

This article, 'Sex, honour, shame and blackmail in an online world', brought it home to me as to how much work there is still to much to do to change entrenched attitudes and make the world a safer and lovelier place to be for all people, of whatever creed, colour or gender. 

There is much in the article that is truly horrific. But this particular paragraph really shocked me. It had never occurred to me that this would be a 'thing'. This is happening in Agra. The home of the magnificent and awe-inspiring Taj Mahal - a monument to undying love - seen as the most romantic building on the planet. 
"In August 2016, the Times of India found that hundreds - perhaps thousands - of video clips of rape were being sold in shops across the northern state of Uttar Pradesh every day. One shopkeeper in Agra told the newspaper: "Porn is passé. These real-life crimes are the rage." Another, according to the same report, was overheard telling customers that they might even know the girl in the "latest, hottest" video."
I doubt this stuff is restricted to Agra or even India either. It's happy slapping gone to the extreme (that's if you're old enough to remember that). That doesn't make it better or worse. And you might say that technology is to blame as it makes distribution easy and cheap. Despicable scenes of war and terrorism have been distributed on phones for more than 10 years. But it goes much deeper than that. It's about changing attitudes whether it's the everyday sexism experienced in a business environment or on a political podium or the dreadful crimes that women across the world are victim to.

I know these things are not easy to fix and change won't happen overnight. Poverty is playing its part in this as much as culture and tradition and wrong-headed ideas about the role of women in society and what we're good for. But change it must.

Thursday, May 30, 2013

2013 is the year of Glastonbury Mobile

Mobile cycling pianist and singer

Well, at least according to the BBC, and the monster coverage they’re planning of Glastonbury Festival, they believe this will be the first Glastonbury that will be viewed more on mobile than any other device. It will be no mean feat to cover the festival and to deliver the content to the right people at the right time on whatever device they choose. Having delivered on the Olympics last year, this should be more straightforward – well apart from the conditions – there’s no newly-built, state-of-the-art media centre at the festival. Nevertheless, it’s still a big job.

As for the punters, like myself, who make the annual pilgrimage to the Pilton Pop Party, I wonder if there will be much improvement to mobile communications or to the festival experience via mobile? The app has never been much use to me – what we need is a really good map (where’s the Google maps version of the site?) and the mobile version of the marvellous Glasto Clashfinder. But instead, we get features that the sponsors think are a good idea but are of little use to us paying customers. Maybe this year will be different now that we have EE and their proposed investment in improved coverage for 2G, 3G and 4G…? (More on that here.)  Hey, the app sounds like it will be better too (I live in hope).

Any anyway, it’s almost impossible to see your mobile screen in the sun, or in the rain for that matter. You can’t hear your phone ring and even if you could, you can’t hear what anyone is saying. Battery life is still rubbish and mobile signal is flaky and SMS, probably the most useful feature, can be delayed by hours or even days! I will probably be leaving my fancy Android smartphone at home anyway and revert to my trusty N95 and bits of paper. I don’t want to lose a good phone in the mud as

Still, bring it on, I say. Find me dancing in my wellies to Portishead, Kenny Rogers and The Rolling Stones!

Wednesday, October 12, 2011

HTML 5 and mobile advertising

I’ve been hearing more and more about HTML5 and I have seen a few HTML5 demos on smartphones showing some beautiful video-based content that rivals anything one might see on a full-fat PC using Adobe Flash. But what that means for marketers and advertisers is maybe not so clear. Guest contributor, Kate Manning, clarifies for us. Over to Kate…
There has been a lot of hype about HTML5, both for mobile advertising and advertising as a whole, but if you aren’t up on the technical side of advertising, this may not seem like such as a big deal. HTML5 has drastically improved video embedding, making it much easier for developers and for the mobile phone to use. Again, maybe this doesn’t seem like a big deal yet, but many experts are saying that HTML5 will dominate the field of video advertising, a trophy formerly held by Flash. Since mobile phones all support HTML, and will soon support HTML5, this is set to change mobile advertising for the better.
Video advertising and mobile phones just seem to go together, but for the longest time there have been major availability issues. Flash has been a popular video advertisement format, but many mobile phones don’t support Flash. JavaScript can also be used, but you run into the same problem, only some phones support JavaScript. This means you can only advertise to a small percentage of mobile users, and that doesn’t spell good ROIs.
However, every mobile smartphone supports HTML, it’s how web applications are able to work. While HTML5 hasn’t gained universal support just yet, it is only a matter of time before every mobile phone upgrades to this new standard. Since every phone supports HTML, this means you can finally advertise to every user, instead of having to choose a specific format and hoping for the best. This also makes it easier for websites to show adverts, making Webmasters more willing to place videos on their mobile websites.
Not only is availability solved, but adding a video is also much easier. With previous HTML versions, you had to write a long piece of coding to embed the video into a website. Considering how popular videos are for mobile advertising, and just the Internet in general, you would expect HTML to make this easier. In HTML5, they finally did. Instead of using several lines of code to embed a video, you just use the <video> tag, and that’s it. Less coding means better rendering. The videos load better, the website loads faster and both advertisers and viewers are happy.
Mobile advertising is easy when people are browsing online, but what about offline browsing? Your videos will not load, meaning that advertisements can lose their effectiveness. HTML5 has implemented a way to save rich media in the device’s hard drive, so even if they are browsing offline, the video will play because it is already loaded.
Aside from making mobile advertising easier, it is also more intuitive. Along with HTML5, CSS3 and JavaScripts are combined into the HTML standard coding library. Both of these are used to control the appearance of a website or advertisement, and to add scripts to a website. Combining them into the HTML5 standard means you can do more with your advertisements without having to worry about whether mobile devices can or cannot load the advertisement.
Operating costs also go down, because there is no need for expensive coding platforms. In the past, developers would have to purchase expensive programs to make mobile advertisements, which could ruin profits. However, HTML5 is an open program, meaning that it can be used for free, and the programs that help you create HTML5 advertisements will be much cheaper.
Tracking mobile advertisements has, until recently, been educated guesswork. Usually, these metrics are based on how often the mobile phone requests a banner of video from the server; however, if the mobile phone cannot or does not load the advertisement, it would still count as an impression. Not only does that mean that tracking metrics are overinflated, but you also have to pay for impressions that may never occur.
With HTML5, since it is integrated with JavaScript, the server tracks an impression only if the ad is displayed. Better metrics means accurate tracking, and accurate payments, for mobile advertising.
Many experts are saying that HTML5 is going to change the world of mobile advertising, while others are saying this is nothing by hype. With all the changes that HTML5 promises, one can be sure that there will be a large impact in the mobile advertising world.
You can see it in action here with this demo video.

So Kate’s told us what she thinks. What do you think? Is the future here already? Is it time for marketers to get savvy with HTML5 or are you going to wait and see? Comments welcome.
About the author: Kate Manning didn't expect to find herself at the intersection of business, marketing, and the Internet, but with sound writing and editing skills, she makes the most of it.

Further resources:
Wikipedia entry: http://en.wikipedia.org/wiki/HTML5
How HTML5 is changing the face of mobile http://www.mobilemarketer.com/cms/news/software-technology/9314.html
IABUK HTML5 Advertising FAQ http://www.iabuk.net/en/1/html5advertisingfaq.html (this one is a bit out of date, but they promise to update it when there’s new stuff to announce)
Brightcove’s HTML5 Whitepaper January 2011 http://blog.brightcove.com/en/2011/01/html5-video-facts-fiction-new-whitepaper
Direct Marketing Association: What HTML5 means to mobile marketers http://www.dma.org.uk/toolkit/what-html5-means-mobile-marketers
HTML5 capability of USA’s top mobile devices, March 2011 http://mmaglobal.com/news/netbiscuits-reveals-html5-capabilities-top-mobile-devices

Tuesday, March 22, 2011

Meffys Awards now Open for Entries

Stop Press: Closing date extended to Friday 6 May at 5pm.

Doing something interesting in mobile apps and services? Got a cracking case study in mobile marketing? Innovating in mobile content? Then you should consider entering this year’s Meffys Awards which are now open for entries. These are one of the most prestigious global mobile awards and are definitely worth consideration.

This year’s Meffys categories span the entire mobile content & commerce ecosystem. Now in its 8th year, the Meffys honour achievements across mobile content and commerce and recognise the best innovation around the globe. Entries are judges by expert panels of leading journalists, analysts, academics and VCs. The winners will be announced at a Gala dinner attended by the industry’s most influential players on 7th July at the Grand Connaught Rooms in London’s famous Covent Garden.

Companies wishing to enter should visit: www.meffys.com and submit their entries by 26th April 2011.

For highlights from the 2010 awards ceremony and a list of 2010 winners, please visit: http://www.meffys.com/about/2010-highlights

Entering the 2011 Meffys

MEF will be accepting entries for the 2011 Meffys from today. Companies interested in entering the awards or nominating a candidate for the Outstanding Contribution Awards should go to the Meffys website at www.meffys.com for full details.

Entry prices for 2011 are as follows: £350 per entry; £150 for MEF Members. This year, MEF is also offering a special developer rate of £75 per entry (3 employees or less, no external funding and in business for no more than 1 year). Please see the http://www.meffys.com/enter/cost-of-entry for further information.

Meffys Categories for 2011

Best Game
Best Music Service
Best TV & Video Service
Best Content
Best Content Discovery & Personalisation Service
Best Social Media Service
Best Ad Campaign
new this year Best Brand on Mobile
new this year Best Mobile Website
Best Blockbuster App
Best Innovative App*
Best Technology Innovation*
Best Innovative Business Model*
Best Innovation in a Mobile First Market*
Best M-Commerce Service
Best Business Intelligence
Best Mobile Connected Device
Outstanding Contribution Award

*These categories qualify for the developer rates. See http://www.meffys.com/enter/cost-of-entry for more info.

So get those thinking caps on. With Easter looming, April 26 will come around really quickly so don’t leave it too late to get your entry in.

Wednesday, February 10, 2010

Essential reading from Tomi Ahonen – the Almanac 2010

Tomi’s done it again. He’s published his 2010 Almanac – a veritable smorgasbord of stats, information, graphs, charts, facts, figures and insight into the world of mobile. It’s 180 pages of mobile goodness, including 84 charts, sized to work as an ebook on your smartphone as well as your laptop. Very neat.

It is, in my view, essential reading for anyone with an interest in the world of mobile. Data in the e-book includes - Size of Mobile Industry; Customers; Handsets and Smartphones; Mobile Messaging including SMS and MMS; Mobile Internet; 7th Mass Medium; Music on Mobile; TV and Video; Gaming; Social Networking; Other services including News, Jokes, Adult, App Stores etc; Mobile Advertising; Voice calls; Enterprise services; Network Infrastructure; Digital Divide; and a Historical Timeline.

There is tabular data included - Index of Mobile Leadership for the 30 most advanced countries; major comparative data on 60 major mobile countries; the 25 countries with largest subscriber counts and 25 with highest penetration rates per capita; plus 25 countries with highest rate of 3G migration. Plus the 20 biggest mobile operator Groups.

The whole document is available for immediate download, has been released today, and costs only 9.99 Euros. The only place you can order it (it is not available at major booksellers like Amazon) is Tomi’s company website. 

Wanna know more and order it? – then check it out here.

Enjoy. I know I will!

Monday, October 13, 2008

A little bit of social media history happened today

The more time I spend on this planet, the more I'm fascinated by human behaviour, the more I enjoy seeing the norms being challenged, the more I'm interested in how real people engage with and use technology. And I got a cup of that this morning.

There was a social media coup this morning over at Thomson Reuters in London. The Prime Minister was coming in for a press conference to discuss the measures the Government is taking to ease our current UK and global financial situation. Of course the usual suspects were there - kosher journos from The Guardian, Telegraph, City AM, BBC et al. But in amongst them were two of our own - Mike Atherton and Christian Payne aka Sizemore and Documentally. Both of them are regulars at the Tuttle Club. Both are very experienced in writing, filming, photography, blogging, vlogging, lifesstreaming and other bits of social media. But they're not journalists. They're not political analysts. They're just ordinary folk like you and me who happen to have an interest in this social media mullarkey. And they were there, in the front row, courtesy of Thomson Reuters, live streaming the event, with live chat on the side via Qik and Twitter.



You might say, 'so what?'. And I suspect you wouldn't be alone. Well the 'so what' element for me is that the powers that be recognised alternative media. They realise that blog distribution helps them reach the parts that other media doesn't. It means that I actually listened in to the press conference live. And it was even better because I could see the live chat going on alongside on Qik and Twitter. It was also fun to see how excited Mike and Christian were to be involved.

It makes this stuff real for normal folk. It's not about the City's suited and booted. It's not about having a press pass. It's not about being a political analyst or being in the inner circle. It's about being there, from the comfort of your own home, with your friends (and a lot of my friends were twittering about it and I expect are also blogging it as I write and you read).

Ok, so a lot of the questions were above my head (I was suffering from Continuous Partial Attention as usual - but that's another story) but it did mean I could tune in very easily. It didn't need fancy cameras (I watched a lot of it from Christian's Qik channel which was from his mobile phone I hasten to add), and it didn't need the BBC to broadcast it either. Thomson Reuters own video was much better quality in terms of production values but the Qik was definitely good enough for me.

It was also good to know that Downing Street's PR team was paying attention too. A friend who works with them told me the team was watching with interest.

I guess the interesting thing now is to see how this activity has galvanised the community in some way. Yes, of course conversations are important and news coverage seems to specifically encourage conversations. But conversations are just part of the story. As they say, talk is cheap. I would add that community is what you really want to galvanise. And I felt a little bit of that today. The community where I hang out were tuning in and chatting about what the Prime Minister was actually saying and doing our work at the same time and chatting with each other (you see, it's that Continuous Partial Attention thing again - I wonder if that means the PM should use shorter words and sentences or something?). And it felt really good to be part of it.

Well done Ilicco, Christian and Mike. Your community is proud of you.

More about it here and here.

Tuesday, May 13, 2008

A mobile video success story - Channel 4

Big up to the folks at Channel 4 and their Embarassing Bodies series. As part of the series, they encouraged viewers to text in to get a link to download a video showing them how to check their bits to spot things they should be going to the doctor about. This is supported by a very comprehensive website. All the content is free to view but standard network rates apply.

Anyway, they've had very impressive results and you can read all about it over on Alfie's blog.

Monday, May 14, 2007

Some links for a Monday morning

It's been one of those weekends.. all the best intentions to catch up with everything and only a fraction done of what I'd intended. And part of the intention was to catch up on my blogging. Still, here's a linkage post on Mobile Video and TV which should keep you going for a Monday morning.

ScreenDigest figures the prospects are bright for mobile TV and despite generating revenues of only €169 million in 2006, the researchers reckon that TV will overtake both music and gaming in the mobile content space by 2011 as operators focus on the mass-market for growth. Read the rest of the article for more detail (free subscription may be required to read the article).

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Research company Infonetics reckons there'll be 46m mobile TV subscribers by 2010 with the first spike in traffic being around the Summer Olympics in Beijing in 2008 and Asia Pacific taking the lead in mobile video uptake.

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IBM also writes what the IPTV and mobile TV advertising landscape might look like and is positive at the prospect of targeted ads to users.

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And talking of advertising,
118118 is planning a series of mobile clips of their iconic 1970s runner characters as part of their current viral marketing campaign. This is part of a wider refocus to create 118118 as a destination web and mobile site to include sports, entertainment and celebrity news. The company will also allow users to upload their own videos to the revamped portal (which doesn't seem to be live yet).

As it happens, you can already claim ringtones and wallpapers from 118118 by clicking on the mobile phone image on the home page or by going to www.118118.com from your mobile phone and scrolling to the end to '118118 ringtones'. The mobile site is slow to load and I'm unable to preview the ringtones. And it's not obvious which link to press to claim your ringtone and what's even worse, is that there's no handset or network operator recognition so you have to rely on extremely clunky dropdown menus in order to tell them what kind of phone you have. It's also rather thoughtless to have a 16kb logo for those folks who are paying per kilobyte. This is especially disappointing for a company purporting to be mobile friendly. Let's hope they get that fixed in the next iteration.






Sunday, May 13, 2007

A couple of viral campaigns with a touch of mobile

I've stumbled across a couple of nice viral campaigns, both with a hint of mobile video about them, via Alfie and Tom respectively.

The first is an exclusive McFly video of 'Baby's coming Back' with the band appearing on customised mobile phones. It's a really imaginative use of mobile video and put a smile on my face. I also signed up to the JoinUp campaign at http://www.sendmyfriend.org/mcfly/ where they're campaigning for education for all children globally. Once you've signed up, you can download your own arms and accessories for your mobile phone. And I hope, in time, we'll see some similar treatments of other music videos and/or some spoofs. Looks like it's pretty simple to do. Never mind the DRM ;)


The second example is a campaign for the Royal Navy called 'Get the Message'. Again using mobile video, here you can choose a method of delivery for your message ranging from a Diver to Helicopter Pilot, then you can choose to send the message to your friend's email address or mobile phone and then you can insert a short message. If you've chosen mobile (I sent one to myself), then you get sent a wap push message telling you that you have a confidential message waiting for you and a link to a wapsite to collect it. The link loads very quickly and you see a video and at the end, your message appears and is customised with your precise message. Very cool. You can see my test example here.



As you can see, my words aren't the most imaginative in the world, but you get the idea. The icing on the cake with this campaign would be to make it very easy to save and embed the video to leave a message with a mate on myspace for example. Instead I had to sideload my video from my phone to youtube and get the link from there. Nevertheless, it's a very nice campaign and an effective use of mobile video as part of a mobile marketing campaign.