I am very pleased to have been part of this project with Priya Prakash and Changify. It was fun to spend a morning exploring La Boqueria in Barcelona as part of the Heroes of the Mobile Fringe Festival 2014 It was interesting meeting some of the market traders and the management of the market and understanding some of the issues both residents and traders face. It’s no surprise that there is no simple solution, but there are ways of adapting digital technologies to meld with the traditions and culture of the market. This is just the first step on the journey.
I am Helen Keegan, a veteran of mobile marketing, advertising and media since 2000. This is my diary and musings about mobile since 2004. I am part consultant and part events organiser in London, Barcelona and beyond (Swedish Beers and Heroes of Mobile). I write here about mobile technology and media and other things I'm interested in like theatre, art, crafts, business and life.
Friday, May 16, 2014
Tuesday, May 13, 2014
Why wearable technology is a bad fit
A good read from the FT (registration required) looking at what’s not working about wearable technology from journalist and pundit, Kate Bevan. Well worth a look if you’re looking at internet of things, wearable technology and the like – be that as a consumer or a marketer.
Wednesday, April 30, 2014
Small changes, big impact
A good read here from Stuart Reid. Click through to the article for more.
If your organisation needed to save £300,000, would you think about making people redundant? Re-structuring? Business process re-engineering? Or would it occur to you to cancel the olives that you are serving with lunch? - See more at: http://www.stuartreid.org.uk/index.php/2014/04/small-change/#sthash.yWk2djdO.dpuf
The Decline of Newspapers hits a milestone
One for my media /newspaper followers and digital/mobile advertising types. Yes, it relates to US figures, but the figures are telling. I think there's also some more thinking required about digital advertising and why that's not growing for media outlets.
Click through to the comments and further reading.
What it’s like to live with perfect pitch
This is such an interesting read from BBC Click’s LJ Rich.
Monday, April 28, 2014
A potted history of Nokia
and in fact, a potted history of mobile phones. I expect many of these handsets are familiar to some of us of a certain age.