And so it begins.... again

I'm getting deja vu. The big-name participants for this year's Mobile World Congress are beginning to pull out of the planned in-person event scheduled for the end of June. Just like they did last February. They were planning for 50,000 attendees and are putting in place stringent safety measures and testing to keep attendees healthy and avoid a 'super-spreader' event. 

Sony, Nokia and Ericsson are the first businesses to pull out of the in-person event, but it's only a matter of time before all the big companies pull out due to 'an abundance of caution'. I know the GSMA is already working on making the show a hybrid event, and the big players will likely participate, but I have a feeling the virtual element will have to be the priority. 

I just can't see a big in-person show going ahead at this point. The UK is ahead of the game with vaccinations, but even then, most of the age groups attending MWC will not have been fully vaccinated by the time of the show. And that means, with the exception of Israel, not enough potential attendees will have been vaccinated either. And even if you're vaccinated, it reduces the risk of severe disease, hospitalisation or death, but it's not a magic wand to stop it completely. Not only that, but there is growing evidence of a third wave on mainland Europe. There may be a small physical presence this year in Barcelona but it won't be the same thing at all - what with the tests and the temperature checks and the social distancing. That doesn't make for a good party. And let's face it, a lot of what makes MWC attractive is the social aspect of it.

Of course, this is a bitter blow to the show and the industry. And for me, it's yet another year when I can't hold a Swedish Beers party, or anything else in-person for that matter thereby inhibiting my earning potential significantly. 

A year ago, when the first wave was building up, I don't think anyone imagined it would really go on for this long or that our lives and freedoms would be changed as much as they have. I would love to visit MWC again, but I won't be visiting at the end of July. It's just too soon. And for those thinking that life will be back to more or less normal but with masks and washing of hands come July, I am not feeling quite so confident. I think we have more rollercoaster rides ahead of us and a third wave to deal with. Buckle up. It could be a bit of a bumpy ride still.

References: https://www.cnet.com/news/mwc-will-take-place-in-person-in-barcelona-but-ericsson-sony-nokia-wont-be-there/

https://www.nzherald.co.nz/world/covid-19-coronavirus-europe-hit-by-third-wave-as-vaccine-rollout-begins/

https://www.politicshome.com/news/article/chris-whitty-patrick-vallance-third-wave-deaths-inevitable

It's so funny how we don't talk anymore..

Retro house phones in a hotel in Los Angeles. May 2016.

I have rarely been without a mobile phone for the last 16 years of my life. When I first got one, talking on the phone was the thing I did most of. Mainly because that's what the devices were designed to do and I didn't know any different having been brought up with a landline where it was the height of extravagance to listen to the charts on the phone using Dial-A-Disc (no really, we did do that and you can read about it here). I also used the alarm clock every day. I occasionally used the FM radio and did a fair bit of texting - but I was ahead of the curve on texting back in 2000 as I was working for a company whose only focus was on SMS marketing. If I hadn't been working for ZagMe back then, I'm not sure I would have been as quick to embrace SMS.

Fast forward 16 years and I can count the number of phone calls I make each week on the fingers of one hand. And when I receive a phone call, it's such an infrequent occurrence, it can sometimes feel like an intrusion of my private space. With messaging of all kinds, be that email, Facebook Messenger or lowly SMS, it's asynchronous so I can reply as and when I choose to and it's fair to say, I'm overwhelmed with written communication much of the time - especially email. A phone call is in real time, hence the feeling of intrusion. And if I need to get hold of someone, calling them feels like I'm intruding into their day unnecessarily. Although, that could just be call reluctance.

I'm not alone in this. A recent survey from GiffGaff (sample size 1,500 adults in the UK according to their PR team) showed that not only are we Brits spending 3 hours a day on our phones, but that less than a third of us use our phones mainly as a phone for making and receiving actual phone calls. The UK is a nation of texters with 36% of the 1500 respondents stating messaging (SMS / Messenger Apps) as the main use of their phone. Browsing is surprisingly low at 16% and Social media at 11%. I'm wondering if the last two were under-reported?

Also of interest, depending on the device you own, your use of that device will vary. There were 13% of respondents who own a Nokia device and more than 50% of them said they used their phones for phone calls. Apple users (29%) were the least likely to use their phones to make calls and most likely to play games on their phone. I'm guessing many of the Nokia owners have simple phones that do calling better than anything else and that's why their owners bought them as they have no desire to push their finger around a glass screen aimlessly.

It's something I've been thinking about for a while now. This song that my older readers may recognise comes to mind, Cliff Richard's 'It's so funny how we don't talk any more'.

So what happened? How come we fell out of love with talking? I used to spend hours on the phone talking to my friends after school. Is today's teenage experience with messaging and social media as rich? Do we need to be encouraged to talk more with an updated version of BT's 'It's good to talk' advertising with Maureen Lipman playing Beattie?

Of course, this survey was UK specific so usage trends are likely to be different in different countries, and especially in countries where literacy levels are not as high as they are in the UK. And communication in any form is a good thing - whether that's written or spoken. 

The main impact of all of this, especially for marketers, is about understanding people's preferred forms of communication and playing to it. If I want to get hold of my Mum, it's a phone call. If I want to talk to my friends, it's probably Facebook Messenger. For business contacts, it's Skype or email. And if you really want to cut through the clutter, a hand-written letter will do the trick.

Much as I love written communication, I think there is still a place for voice. A friend called me on the phone the other day. She knew I was having a rough patch so she took the time out to call me. Like people used to in the old days. And I'm grateful that she bothered as it was a much richer experience than the equivalent in SMS or email would have been. I need to remember that and maybe pick up the phone more often, for you know, phoning people. 

Sometimes, it's good to talk.

Update: Slate has picked up on this topic too and published a very good article about it here. Well worth a read.

A potted history of Nokia

and in fact, a potted history of mobile phones. I expect many of these handsets are familiar to some of us of a certain age.

Post by Helen Keegan.

Carnival of the Mobilists #277

 

Yes, it’s come around again and I’m this week’s curator of the Carnival of the Mobilists and what a week it has been. Plenty going on in the world of Nokia and RIM. Innovation is being supported with various awards and accelerator programs. And mobile is still most definitely big news. So here’s my round-up.

Awards and other Programs for Mobile Entrepreneurs

The Annual Effective Mobile Marketing Awards are open for entries until 10 August. There are 20 categories and they are free to enter and are global. Disclaimer, I’m a judge and I co-hosted the awards last year.

The 9th Annual Meffys are open for entries until 19 July. Just a few days to go so don’t delay. These are global awards with special categories and prices for start-ups. More details here. Disclaimer, I’m a judge.

Russell Buckley tells us about UK accelerator programme, Springboard, why he supports it (including investing in it) and what the opportunities are for mobile entrepreneurs this year with the very first mobile-focussed accelerator. Closing date to apply is 22 July so not long to go.

QPrize is now open for entries too. This is Qualcomm Ventures seed investment competition. I don’t know much about it yet (I’m doing a bit more research into it), but just highlighting it for reference.

Handset Wars

Goodness me, watching the demise of Nokia and now RIM is not a pleasant experience. The chatter about both is endless at the moment. How to you make head or tail of it? Are both dead in the water? Will we see them fight back? Will they be bought, die or rise from their ashes like a phoenix? …

Tomi Ahonen thinks Stephen Elop is the worst CEO of all time. With Nokia’s share price at an all time low of $1.92 at the time of writing, Elop and the Nokia board certainly have some serious questions to answer. This one isn’t so much as a blog post as an essay so don’t expect a quick read. Grab a cuppa and set aside some time to read this one and take in the comments too. I have friends at Nokia. I have friends who have been made redundant from Nokia. I have a drawer full of beloved Nokia phones. I like Windows Phone too. I don’t want to see Nokia die but there’s no denying they are in deep, deep trouble.

And then there’s RIM. Another one who has been in the wars lately. Delaying the BB10 launch is a bit of a nightmare. There were 5,000 enthusiastic developers who went home from BlackBerry World in Orlando and many hundreds, if not thousands returning home from various BB10Jam meet-ups globally with their prototype devices and told their friends and family they were excited about the upcoming launch of BB10 for Christmas. BlackBerry hasn’t just let down their developer community, they’ve let down their loyal customers who are desperate for an upgrade if they haven’t jumped ship already to Android or iOS. There are three articles of note I’d like to point you to on this one. First is untether.tv’s post which takes a look at the numbers and thinks RIM needs to focus on saving the company, Terence Eden ponders how to solve a problem like BlackBerry and Michael Selvidge thinks RIM can be saved in three easy steps. What do you think?

Then there’s the story of Maemo from Randall Arnold. Do any of you remember that OS? I do. I had a Nokia 770 and if I remember rightly, Rovio of Angry Birds fame was developing games on that platform. Is there hope for Maemo to come out smiling out of the Nokia warzone?

Mobile Marketing, Advertising and Commerce

For the first year at Cannes Lions, there was a section for mobile. Finally, advertising agencies are catching up with their clients and taking notice of mobile as an integral part of any marketing campaign. This is a major step forward. Hey, I may even be tempted to take a trip to Cannes next year to check it all out. In the meantime, Andy Favell from MobiThinking has done a very comprehensive round-up of the winning entries (including their videos and case studies) and also the stats behind the awards. Both make for a good read. Again, this is something worth setting aside some time for but if you’re in the mobile marketing game, this one is for you.

Global Mobile Commerce: Removing Payment Friction & Boosting Customer Engagement by Diarmuid Mallon is a guest post on Mobile Groove and is the first of a series of articles which will form part of the Mobile Commerce Guide 2012. Common sense tells us that by making it easier for customers to buy they will buy more. You wouldn’t have a front door to a shop that took five minutes to open so why would you make the payment options overly complicated? It’s very, very easy to click away from a purchase.

Mobile Apps and Games

Here are a couple of good articles that should get app developers thinking and help then on their way to making more money for them and their clients. First up is a piece from CodeNgo which looks at the opportunity of making sure your app is available in different languages. The stats make sense to me. Next is one from the mainstream Techcrunch, but it was a good one so I’ve included it: 8 Ways Mobile Developers can Make the Most Money on Apps. Sensible advice indeed.

Missed out on Google I/O? Never fear, Tom Hume was there and he’s got some thoughts about the new Google Nexus tablet and the role it will have. A game changer? Maybe… have a read.

Mobile Games has been a hot topic recently around Technokitten Towers, not least, because I was helping the Mobile Monday Shoreditch team get set up and their first event was the A to Z of Mobile Gaming. You can read a round-up of the evening here and it includes links to video vox pops from the night too. We also enjoyed some AR gaming on the night and playing games on BlackBerry Playbooks. Well, MobyAffiliate has gone the extra mile and taken a comprehensive look at the companies in the mobile and social gaming space and written it all up for you to create a guide to the sector ‘The World’s Top Mobile Social Games Developers, Publishers and Platforms’.

Further Food for Thought

A couple of podcasts you might be interested in having a listen to or watch are the Disruptive Social Care Podcast where I was a guest last week and talked about the role of mobile in healthcare and the importance of making websites and services accessible on mobile and accessible to those with disabilities or impairments amongst other things with Shirley Ayres and Stuart Arnott.  Then there’s this one from Hashbang TV where Elizabeth Varley tells the TechHub story. OK, the latter isn’t mobile specific, but it’s still relevant inasmuch as it’s the story of an entrepreneur focussed on supporting tech start-ups. And both podcasts are about disruption in some shape or form.

And finally, some food for thought from Antoine RJ Wright. Were Mobile Phones the Wrong Turn? Antoine ponders if we haven’t missed the point with mobile technology and that perhaps it needs a rethink as we’re asking devices (read battery life and bandwidth) to do more than it can really deal with.

Post of the Week

My post of the week has to go to Andy Favell for such a comprehensive round-up of the Cannes Mobile Lions. It’s in my sweet spot of mobile marketing and it’s great to see it entering the mainstream in this way and it’s great to get up close and personal to such a variety of case studies. What’s your post of the week?

Next week

Next week’s Carnival will be hosted by Martin Wilson of Indigo 102. And you can also support the Carnival of the Mobilists by liking us on Facebook, following us on Twitter or sharing this post.

All photos sourced from Flickr and used under Creative Commons Licence.

Some links for your delectation

New slides from Comscore’s GSMA Mobile Media Metrics (MMM) Mobile World Congress Seminar http://bit.ly/cXBF4A – good to see this initiative for measuring audiences and mobile marketing and advertising at operator level. One to keep an eye on.

John Strand on Nokia "....Bees don't go for the biggest garden, they go for the most beautiful flowers," http://bit.ly/aQ4t9m – a look at smartphone operating systems and who might win the race. (Thanks to Russell Buckley for the tip-off.)

Is a 21-hour working week a real possibility? Well the NEF seem to think so. And although I missed the event yesterday lunchtime at the RSA, the free accompanying report ‘The 21 hour society’ is worth a read. I’m eagerly awaiting the audio of the event to listen to.

My favourite post about Mobile World Congress 2010 from Tim Green at Mobile Entertainment Magazine ‘The Muggers have got into La Fira and stolen all the minutes from operators’.

Technorati Tags: linkage,mobile,MWC10,MWC,Mobile World congress,Comscore,Nokia

Wednesday linkage

Nokia is opening up via its Adlabs to teach the world how to advertise on mobile. This is a good thing and I agree with Mike Baker that the objections of reach and metrics are obsolete. I would agree that creative teams are holding things back, but most importantly of all, agencies still haven't worked out how to a)add value in mobile initiatives and b)charge a fair price. I had an interesting conversation with an industry pal yesterday who said he'd seen 'traditional' agencies mark up project quotes by up to 400%. And then the agencies in question wondered why they didn't win the pitch. Hmm.

Mobile operators are up in arms at the prospect of having to reduce their EU roaming and SMS rates within the bloc. And it's about time too that those charges were reduced. It makes no sense to me to pay 40p for a text message (but only 20p for a MMS message) and £7.50 per megabyte when roaming in Europe. Distance is not an issue these days. I look forward to the day when it's all reasonably and fairly priced. Well, a girl can dream can't she?!

The VC community is betting on mobile for future digital investments according to KPMG.

"With a focus on mobile entertainment, venture capitalist opinions vary when
asked about which mobile entertainment applications would dominate market
revenue in 2009, though social networks was the favorite with 31 percent of the
responses. Rounding out the top five applications were gaming (20 percent),
video (14 percent), music downloads (20 percent) and user-generated applications
(10 percent). Additionally, 90 percent of VC respondents believe mass adoption
of mobile video consumption will take off in the next five years, and 60 percent
expect it will happen within the next three years. "Activity in the market
clearly indicates that the mobile space has become a significant area of
opportunity for venture capitalists," said Brian Hughes, KPMG partner based
inPhiladelphia and co-leader of its venture capital practice. "The population of
consumers who prefer to receive content via their mobile devices is a rapidly
growing segment of the market, and VCs have shown keen interest. We've seen new funds created specifically for the mobile sector, and social media also
continues to gain traction." "

It's been a while

I've been gallavanting in Ireland at the rather marvellous Electric Picnic, and then had a bout of laryngitis and now I'm kinda back with a few links for you on a Monday. Of course, there's a ton of stuff I still need to catch up on but there's the day job to think about too. So you'll have to do with a few links until I magically find some time to blog more.

Stephanie from Atlantic Records dropped me a line to tell me about the mobile marketing she's doing for Yung Joc, a top-selling US hip-hop artist (no, I hadn't heard of him either, but then I guess I'm the wrong side of 22, much to my chagrin). Stephanie tells me, "to be a hustler, you gotta know how to trade like one. With the rise of the digital age, trading cards are shedding their physical skin and moving to the mobile world, Yung Joc style. Collect, trade, and redeem Yung Joc wallpaper for your cell phone and you could win a grand, or a call from Joc himself. Sign up for Yung Joc trading cards at cards.yungjoc.com or Text JOC to 87233 (TRADE). Get 3 cards straight to your cell for only a $1 a week. Collect all 42 and you just earned yourself street cred and an A in Hustlenomics. Competition is for US residents only.

And while we're talking about gaming and gambling, did you know there's new legislation covering this area in the UK. And as legislation is such a minefield, the nice folks at Million 2-1 (the lottery and games company), have created a lovely free guide to the new regulatory framework covered under the directives and legislation laid out in the new Gambling Act (effective September 1, 2007). Well worth a read if you're looking to do anything using premium rate SMS and telephony.

Got a Nokia N-Series phone? Like Audi? Then you might like this. Nokia users will be able to download one-minute clips from longer Audi Channel programmes such as Anatomy of Fear , which provides a scientific look at the emotion as we take celebrities Lady Isabella Hervey and Oliver Skeete to Dubai for a series of psychological tests to push their limits, and R10 v Harrier, which features the Le Mans winning Audi R10 going headto-head in a sprint race with an RAF harrier jet at RAF Wittering. The service is fully on-demand, so users can download the clips whenever they want using the N-series Plus service (which I've never heard of until now, and I've had a N-Series phone for over 18 months). The Audi Channel - a 24-hour non-subscription service on Sky Digital channel 884 and at www.audi.co.uk - will now also be available free to users of peer-to-peer network Joost, and Nokia N-series mobile phones.

Mobile Rules! Business Plan competition

Mobile Rules! is the world's leading annual competition for business plans and applications
in the mobile environment and is backed by Nokia.

They are searching for innovations that will bring the mobile business to a completely new level. So if you're looking to see your business plan come to life or get your mobile application in the
hands of millions of Nokia device users, here's your chance. The competition gathers together the most promising designers, leading vendors, funders and media in the world.

There are two tracks - 1 for mobile applications and one for business plans and the prizes are pretty good with the chance to get your project live, or if that doesn't pan out, a cash alternative instead for the winners in each track. The application deadlines are November for the mobile applications track and January for the business plan track but time moves fast so don't leave it to the last minute if you're interested. There's a pdf here that you can check out outlining the basics.