How to Take Your Company from Good to Great - thoughts on an interview with Anna Gudmundson, CEO Sensate

I've known Anna Gudmunson (pictured) for a long time - more than 15 years now, I think. We first met in the early days of mobile when the industry was a lot smaller than today and more close knit and we quickly became friends. We've remained friends ever since even though we no longer live in the same city, or even country! And I'm really thrilled to see what a success she's having with Sensate. [You can buy it on Amazon here]

I've met many hundreds of entrepreneurs and founders and innovators in the tech start-up scene, and although a lot of them are successful, they're not always able to articulate exactly why. I know Anna has done a lot of work on herself as well as the company and has spent considerable time reflecting on what success means personally and professionally and in this article, she shares her key insights on taking both yourself and your company from good to great. I highly recommend reading it. There's a lot to digest.

There are a few points that Anna makes in the interview that particularly resonate with me and gave me particular food for thought:

On potential burnout (very common amongst entrepreneurs) she says 'Invest in your growth, not only professional, but personal. We can have all the knowledge we need to succeed, but if we're not implementing it, there's little use. Any growth in self-awareness immediately makes you a better leader. Even if you have a university degree in some subject, how much have you invested in the subject of you - the one tool that matters in your life?' That's both profound and vulnerable at the same time. When I worked in a start-up 20 years ago, the senior team's self awareness was not as good as it could have been. Although we did the Tony Robbins thing at the time, in retrospect, that was fairly superficial. Yes, it gave us some energy to keep going under difficult times but I don't know that it helped us know ourselves or each other any better. Ah, the wisdom of hindsight! Still, the good news is that mental health is now a hot topic and more openly discussed so maybe there are new, emerging entrepreneurs who are doing the work on themselves as well as doing the work on their start-up. We live in hope!

Anna reminds us that being a start-up founder is a performance sport and you need to treat it as such. As an aside, that also means it's not for everyone and it also means you will need help - you can't do it all yourself. I would argue that it's a team performance sport as well as an individual sport. That means looking after yourself, keeping your mind and body in good condition. It's about persevering too.

Anna quotes Heraclitus who said in 500BC 'the only constant is change'. I think that's truer than ever with external events beyond our control affecting our day to day lives. Whether that's the war in Ukraine, Brexit affecting trade, energy prices skyrocketing or living through a pandemic. As a business leader, you need the flexibility to deal with that.

Anna also shares her insight about mental toughness - she says 'the most underestimated aspect [of running a business]: the mental strength needed in facing challenges. All responsibility lands on you; there's nowhere else to go.' I know Anna has been through some seriously tough times and she shares one story in the article about the challenge of selling a company under very difficult circumstances. This stuff is hard. There's a lot at stake and no-one wants to fail at something like this. 

So if you're a start-up founder, or thinking about being one or working for one, then do give Anna's interview a read. I highly recommend it.

And for a bonus, why not watch Steven McRae, Principal Ballet Dancer's video about using Sensate and remember to love your Vagus nerve!. 

IoT - The Internet of Textiles?

I think it's a fairly good assumption from a glance at my blog that I'm interested in technology, in particular mobile technology. What some of you may not already know is that I'm very keen on arts and crafts. I particularly enjoy stitching of all kinds. I started sewing clothes for my dolls when I was probably about 6 years old. I learned embroidery at age 9 when I made my first sampler. By the age of 10, I had my own sewing machine and had started making clothes for myself. I still enjoy all forms of stitching and textiles.

It would be about 10 years ago when I first met the Cute Circuit team who invented the bluetooth-enabled 'hug shirt' (pictured). This was ground breaking at the time. It appeared at Mobile World Congress a few times. I think I probably tried it there about 10 years ago. I experienced the sensors squeezing me based on messages the jacket was being sent. The idea behind it being that two people could send another person a virtual hug via the sensors on the shirts they were wearing. It remember it felt a bit weird. It doesn't feel like a human hug, but, like Pavlov's Dogs, one could learn to associate it with a message of love or warmth from a partner.

The same team then went on to experiment with clothing that lights up and have become pioneers, and perhaps, the world's best at doing this. The video below shows an example of their work for U2 from 4 years ago. They've also worked with other artists including Sarah Brightman and Katy Perry. These garments don't come cheap as they're labour intensive to create, but they're highly effective for a stage show or if you want to make an entrance. You can buy some of their items from their website now. The handbag is my favourite but a little outside my price range!


U2.COM - 'She's Gonna Dream Out Loud...' from CUTECIRCUIT on Vimeo.
http://cutecircuit.com

There are other artists working in this space and it's growing. As is the #fashtech thing. #fashtech covers a wide range of fashion and technology cross overs from providing mirrors that show you in different outfits without you having to undress, to new ways of selling and distributing merchandise as well as technology you wear - from Fitbit devices to new fabrics to connected jewellery to 3D printed clothes and shoes and much more. Some of the innovations will never make it beyond an innovation lab, but some of these things will break through to the mainstream, but it's early days for most.

That's why I was very happy to discover the e-Stitches group who meet every other month or so at the V&A Museum (my favourite London museum). Apparently the group is now about 100 members strong and their focus is on e-textiles. I don't know a lot about this stuff at all, so I'm interested to find out more.

Their next meet-up is on 9 December, is free to attend and will be at the V&A in London (details will be posted here). I'm putting the date in my diary to check it out. I shall report back on what I discover there.

Day 24/30 NaBloPoMo

Security, the Internet of Things and The Future of Humanity

I don't know about you, but security issues with digital devices, websites and apps both worry me and render me feeling a bit lost and as if we're always going to be fighting a losing battle with hackers and fraudsters. There are stories in the news every day about a data hack with consumer data being stolen, being locked out of personal accounts, having our laptops being held to ransom and more. It's very worrying as to how vulnerable we can be. And this isn't necessarily through any fault of our own.

As a consumer, we have little control over what happens on the server of the service we're accessing. So even if we're taking care with out passwords and login details, if the server is hacked, we're still vulnerable. Add to that the plethora of connected devices on the market such as routers, health trackers, Amazon Fire Stick, Google Home, Smart Meters and you see the problem is even bigger than just dealing our phones, tablets and laptops. Much of or town and city infrastructure is also connected such as the Oyster Card system on London's Underground, connect street lighting and traffic lights, CCTV cameras, speed cameras and much more besides. This part of the technology industry is only going to get bigger.

Fortunately, there are some very smart people working very hard indeed to help keep us and our digital lives safe. One of those people is David Rogers, my go to guy on all things mobile security. He writes in a post he's written today,

"We know that regular software updates, whilst a pain to establish and maintain are one of the best preventative and protective measures we can take against attackers, shutting the door on potential avenues for exploitation whilst closing down the window of exposure time to a point where it is worthless for an attacker to even begin the research process of creating an attack." 

That makes me feel marginally better about the tedium of seemingly endless updates to apps and software. It also shows us how important it is to keep these things up to date.

But keeping these things up to date, secure and safe is not a trivial task. It's complex and you're likely dealing with a supply chain rather than a single company. I imagine it could be quite daunting for a start-up or a small company.

If you're a developer of software or hardware or commission software or hardware or are generally interested in these things, especially in relation to the Internet of Things, then you would do well to have a gander at David's post, 'The Future of Humanity Depends on Us Getting Security Right with Internet of Things' and check his list of resources and further reading. He really is expert in this area. And I don't think he's underplaying it when he says that the future of humanity depends on it. With all the connected equipment in hospitals, schools, banks, energy companies, airports, transport networks and more, these are all vital and largely invisible parts of our lives. It's only when they don't work that we feel it and the impact can be truly dreadful, and indeed, life threatening.

I, for one, am reassured that there are lots of people in different areas of the business looking at this, not in silos, but together to come up with the right solutions and to keep coming up with solutions as this area evolves and grow. And if you're a youngster thinking about what career you might go into, I'd say that you'd be fairly sure of a solid and lucrative career by specialising in cyber security.

(Day 3/30 NaBloPoMo done.)

IOT, Connected Devices and You

I thought the Internet of Things was supposed to make life easier and simpler? Just ask Alexa (Amazon Echo) to turn on your music, add things to your shopping list and order them for and even tell you a joke. There are adverts on TV suggesting we turn our homes into smart homes so we can monitor our energy usage. We're encouraged to monitor our fitness with Fitbit devices and Apple Smart Watches. There's everything from a connected toothbrush to make sure you're brushing your teeth properly to a connected babygro that monitor your baby's heart rate and other vital stats.

Turns out we're just making it more complicated than ever - security being the thing about all this stuff that feels the most complex to me.

You've probably already heard that the DDOS attack that put out a whole bunch of websites last week was caused by security weaknesses in connected devices or 'internet of things' allowing a massive botnet to be created.You may say, oh, that's not me. I wouldn't be affected by something like that! I don't have an Amazon Echo or a Nest thermostat or anything like that.

Except, you could be affected. It's not these fancy, high-falluting new gadgets that aided the attackers. The list of devices that were used to propagate the Mirai virus includes printers, routers and TV receivers. How many of us have those in our homes and offices and don't think twice about it? Hmm.

As Benedict Evans said in his newsletter last week where I picked up on this story (you can sign up for it here), "A network designed to withstand nuclear attack, brought down by toasters". He's not far off the mark there. 

I hope someone is working on a solution to help normal people get their heads round this stuff to make it easy to manage our digital lives. I'm already boggled by the amount of passwords, settings, app updates and other online admin I need to manage. I don't want more of this stuff. I want less. How about you?

And how do we raise the profile of security issues like these to make them accessible to the general public and to make it a no-brainer to set-up and manage and lessen the admin burden?

More on the DDOS attack here and here.

Recent event round-ups from my collaboration with Lloyd Davis/Tuttle Club & Truphone.

I recently held a series of five events with my friend and collaborator, Lloyd Davis, at Truphone's rather splendid offices in Canary Wharf. I did a round-up of all the events over on my Heroes of Mobile website so please follow the links below to see the videos of the talks and to find out more about what we covered and links to further coverage and reading.

Future of Mobile:Artificial Intelligence with James Tagg

Future of Work: Artificial Intelligence with Benjamin Ellis

Future of Work: Blockchain with Imogen Heap (yes, that Imogen Heap)

Future of Work: Drones, Robots and Internet of Things with Priya Prakash

Future of Work: Augmented and Virtual Reality with Eva Pascoe

Lloyd and I are working up some new event themes for the New Year. If you're interested in hosting and sponsoring the next series in the UK in the Spring (it doesn't have to be London), please get in touch.

Wearables–Part 2–What about the data?

Wearing the Sony Smartband more or less every day for the last 5 or 6 weeks has got me thinking about wearables. It’s a constant reminder that my data – my activity levels (or lack thereof), my location, my sleep patterns, and more, are being tracked by this tiny little device. I’m trusting that Sony hasn’t included any backdoor into this and is tracking anything other than what they say they’re tracking, but they could be. And there are more sophisticated devices tracking body temperature, your pulse rate and lots more besides.

To have any utility for the Lifelog application, you have to upload your data and all of this is being stored and managed in the cloud. That means Sony knows a lot about us. And Sony is fairly new to this game – think about how much data there is courtesy of the Nike Fuelband or the Jawbone devices that are already popular and out there.

I’m not even sure what terms and conditions I’ve accepted with regards to using this device or whether it’s even possible to use the device and monitor all this activity at a local level. I’m surprised at my own ambivalence about the data privacy aspect. This is very personal health and wellness data being collected and is in the hands of corporate servers, outside of the UK and probably outside of the EU (I’m guessing the US, but I have no idea). Am I placing too much trust in Sony to keep this data safe and secure? Do they even know what they’re doing with it? I can only see some of the data as I can’t extract it to use or visualise it anywhere else. And I actually don’t know what is being collected or saved at the server level.

So three hypothetical scenarios are running through my head -

1. What if a rogue Sony employee or corporate spy were to hack into the system and extract my data? What’s the worst they could do with it? Would that impact on my life? Does it matter? In what cases does it matter?

2. What if the government got hold of the data? Would it affect my chances of getting access to specific healthcare? Would it improve or worsen the healthcare in my local area? What’s the worst that could happen if the government got hold of the data?

3. What if AN other big business got hold of the data (say through a partner data-sharing agreement)? If it’s a marketing company, how would that affect the adverts that I see or how I get communicated with? What assumptions (right or wrong) could or would be made? What if an insurance company got hold of it? Would they withhold insurance from me? Would it affect the pricing of personal health insurance?

In the first scenario, I’m not sure what the worst is that they could do except sell the data to the government or to a big business. And in the latter two scenarios, there are pros and cons of large organisations having access to this data.

The trouble is, life is complicated enough already. I have a hard time keeping up with daily life as it is. Do I want the added responsibility of having to keep up with my data life as well. Yes, I am bothered about who has my data and what they use it for. But the practicality of the matter is that I probably don’t have the time to do much about it unless there’s a crisis. By which time, it will probably be too late.

What are your thoughts on this?

Want to read my review of the smartband? You can do that here: Wearables Part 1 – Sony Smartband review

Wearables–The Sony Smartband–Part 1

I don’t normally get round to doing reviews, but I’m going to make an exception today as I think it will give some insight into product and service development and how important it is to be thinking about your consumer.

I spoke recently at an event at LBi in London. As a thank you, I was given a Sony Smartband, one of these. I’m not one for gadgets. This is my first so-called wearable. A wearable fitness band wasn’t even on my wish list, but since I’d been given it as a gift, I thought I’d give it a go. I was also given this just before heading off to Glastonbury Festival so I thought it might be interesting to know about how much walking I actually do there (it’s a lot!) and compare that with my normal life.

It’s one of the less expensive wearables. It uses a normal micro usb port to charge it up so I can use one of the myriad chargers I have and it’s light and relatively comfortable to wear. It does look odd though as it’s just a black band. I’d like it better if it also had a watch face on it – digital or analogue, I don’t mind. But something that would give it a more regular purpose than simply being on my wrist would be helpful.
Allegedly, this band uses NFC as one of the mechanisms to update the proprietary software – Lifelog. Despite having a lovely Google Nexus 7 tablet, I couldn’t get it to work consistently so I use the low-powered Bluetooth instead. It’s not perfect, it takes a little while to update and a few refreshes, but it gets there eventually. It also means I don’t have to actually have the two devices touching in order to get them to sync up. The touching thing is not terribly convenient when one is in a wristband and the other is in a hard case.

Because the device doesn’t have a screen, I’m sure I don’t use all the functionality correctly. I sync it, I charge it up and that’s about it. I don’t have the patience to be fiddling with the button presses – press once for this, press twice for that – and remembering what that actually means. So I have it on the same mode all the time and I have it on automatic nightmode. I really wanted it to just, you know, work. Is that too much to ask?

I’m still wearing the device, although I’m not entirely sure why as I don’t love it. Here’s why I don’t love it…
The alarm is really annoying. The idea is that the band will wake you up between a certain time interval at the point where you are sleeping the most lightly so it doesn’t come as a shock to the system. Except that the buzzing alert feels like a small electric shock to me and it’s so horrid, that I switch it off as quickly as possible and go straight back to sleep! Something that started more gently and rose in intensity would be much better. The vibration thing is just a bit too harsh. That was disappointing. I had high hopes of being woken up gently and feeling refreshed! Tis not to be.

I don’t know when the battery is running down. I think it’s supposed to emit a light, but if/when it does, I haven’t noticed it. So the device has run down its battery on a few occasions which means I’ve skipped some meaningful days of data when I actually was doing a lot of walking or exercise or whatever. Maybe a visual alert on my tablet would be more useful. Or, you know, if it was also a watch (even a really simple one), it could show me something there.

The nightmode is weird. I’ve managed to switch it on at times when it’s not night (I don’t know what I did) and other times, it hasn’t kicked in. Your sleep is only measured when it’s in nightmode so if you’ve had a very late night, and you’re still dancing in your nightmode hours, those steps aren’t being counted. And then when you sleep your day away, your sleep pattern isn’t measured. I’m sure there is a way to switch it on and off but I haven’t worked out or remembered how to do that.

The Lifelog app is a bit rubbish. Yes, I can see some nice graphs of how many steps I’ve taken by day, week or month, but there’s no context to it. I can’t annotate the data, e.g. adding a location – Glastonbury Festival, or my Mum’s house. And I can’t extract the data either. And it doesn’t link in with any other apps such as myfitnesspal, which  I might use more if they synched with each other. And I can’t keep the lifelog app on for any length of time as it’s a massive battery drain so I only monitor activity on the smartband (you can also monitor your online activity).

There’s also no real meaning… what does it mean if I’ve done 5000 steps or not. Should I be doing more? If I do less, what’s the consequence? How does this compare with other women of my same build, height, weight and age?

The good thing is that I now know what 5000 steps looks like (it’s basically a walk to my local supermarket and back). I also know that I spend a large proportion of my time sat at my desk. And my sleep isn’t as good quality as I thought it was.

So maybe it has its uses. And I am still wearing it, so at some level, I must be getting something out of it otherwise I wouldn’t bother at all. But would I pay £70 or so for it, nope. And why would you when the new Xiaomi Mi Band is just £8 for more or less the same functionality and a 30-day battery life? Oh, and it’s prettier than the Sony Smartband too.

Read Wearables Part 2 - What about the data? 

Why wearable technology is a bad fit

A good read from the FT (registration required) looking at what’s not working about wearable technology from journalist and pundit, Kate Bevan. Well worth a look if you’re looking at internet of things, wearable technology and the like – be that as a consumer or a marketer.

Post by Helen Keegan.

None of us are getting any younger

Which means that us younger ones have a duty to create the digital future we want for ourselves. As we get older, our faculties inevitably decline. I have already noticed my hearing and my eyesight isn’t as good as it was and I still consider myself young. It’s just a fact of life. No-one else is going to create this future for us, or if they do, we may not like it, so we have to get on with it ourselves. And there hasn’t been a better time to do this. The barriers to entry haven’t been lower, access to technology is easier, we all have smartphones or tablets or both and they’re getting cheaper, and now, organisations like IC Tomorrow is helping fund the prototyping of some new ideas too.

They recently held a call for entries for their Digital Inclusion Innovation Contest in three specific areas – Sensory Assistance, inclusive media and accessible internet of things. The finalists have been chosen and they’ll be presenting at the final to be held on Thursday 7th February in London. Tickets are free and can be booked here. The contest is in collaboration with the Royal National Institute for Blind People (RNIB) and the National Licensing Agency (NLA), University of York and Scope

The following companies will be presenting at the event:

Sensory Assistance – using smart phones to assist older people and people with sensory disabilities. Partner: University of York

· Georgie Last 10 Yards by Screenreader.net CIC

· Mobile-phone assisted navigation for visually impaired people by Spiral Scratch

· Tribble Doorbell Alerts by Novoda (video entry below)

Inclusive Media – creating a new digital reader and search tool for newspapers and magazines. Partners: RNIB & NLA

· Matopy, the app that makes newspapers and magazines truly interactive by Matopy

· Georgie Bookreader by Screenreader.net CIC

· NewsReader by Assistive Solutions

Accessible Internet of Things – enhancing physical home functions for disabled people. Partner: Scope

· The Smart Hub by Therapy Box

· StarInterface by National Star Foundation and College

· Assisted Independent Daily Able Platform (AIDAapps) by BioDigital Health

In addition to the £48,000 of funding the winner in each category receives, each successful participant will also retain their intellectual property and receive:

· Further exposure to a range of leading sector partners

· The opportunity to test their proposed application with leading sector partners

· The opportunity to promote their prototype solution via the IC tomorrow programme

I know I’m a bit biased here as I know some of the companies presenting. I do have my fingers crossed for Georgie and Tribble.

I’m planning to go to the event. It’s free to attend but there will be limited places so if you want to come, you’d better get your ticket booked.

Oh, and if you can find the video entries from any of the companies listed above, please add it in the comments. Thanks!

Accessibility doesn’t have to be boring

Back in 2011 when I was working on the Vodafone Foundation Smart Accessibility Awards, I didn’t have a clue about the world of accessible mobile applications. And I’m not sure that many other people had a clue either beyond a small group of enthusiasts. Much of the services I came across were ugly and institutionalised. The devices looked medical and screamed out ‘I’m disabled and helpless’. And I haven’t met anyone yet who wanted to be labelled in such a way. Not only that, but I discovered that some of our favourite household appliances, such as the cordless kettle, were first designed with disabled access in mind. That means that accessible design can appeal to and be useful to everyone.

I’m pleased to see that, a year or so on, things have improved somewhat from my first foray into the sector. Today, I stumbled across a couple of entries to this year’s Innovate UK’s digital inclusion contest and I really liked both of them so I’m sharing them with you.

First up is Novoda’s Tribble. It’s a prototype for a doorbell connected to your smartphone. Initially aimed at people with hearing impairments, but it’s clear from the concept that it’s useful for anyone and in other situations. Have a watch of the video (with subtitles).

 

Next up is Acuity Design’s concept for PaperRound. This is a news navigation system for those with visual impairments. Again, it’s a neat idea and one that isn’t restricted to those with visual impairments. Other people would find it useful too. The concept and design is explained in some detail in this blog post. If you’ve ever tried to use the internet the way a blind person has to, you’d find it pretty demoralising. PaperRound is one way to make the experience much more enjoyable.

Both these examples show that accessibility doesn’t have to be boring and it doesn’t have to scream out at you ‘I’m disabled and needy’. Best of luck to both companies in the contest. I’ll be keeping an eye out for other entries and to see who wins funding.