It's not often that a stranger talks to you when you're travelling on the tube in London, but it happened to me the other night on my way to the theatre. A man, who had clearly had a drink, plonked himself into the seat next to mine. He had his open can of booze in a brown paper bag which is never a good look, and moreover, drinking alcohol is illegal on London Transport. He seemed harmless enough though.
And then he started talking to me. I felt a very mild panic. I mean, it's just not normal for anyone to talk to a stranger on the underground and I'm wondering why on earth he'd singled me out for a chat. I don't remember what he began to talk about. He was having a moan about something or other and I was humouring him a little. And then he asked, if there were only three topics you could teach at school today, what would they be? This was putting me on the spot a little and was completely out of the blue. I'd never given it any thought previously but my answer was more or less instantaneous. I guess this was based on instinct.
The three things I came up with were Reading, Writing and Thinking. The reason being that in our digital world, reading is a universal requirement. I read things all day, every day - on a phone screen, on my laptop, in the freebie newspapers, on posters, in shops, on road signs - the written word is everywhere. Writing - whether that's handwriting or on a keyboard is also a necessity. Learning to touchtype back in 1994 at South Thames College is the best £7 I ever spent. I know new voice-enabled interfaces are coming and even though I have Cortana on my laptop and OK Google on my phone, I still can't bring myself to use them, even if there's no-one around to listen to me.
On the third subject, Thinking, he challenged me asking if it could be taught. I was about to get off the train at this point and I said 'yes'. I didn't really think about it but my hunch is you can teach people how to think by giving them the space to think and giving the right examples and encouragement to do it.
When I was running my own mobile marketing agency, I recruited many young people, most of whom were still studying and were doing a placement with me, or they were new graduates. The ones who were successful were the ones who could think for themselves. Many of the young people I interviewed lacked critical thought and lacked the ability to work things out for themselves. We're talking 13 or 14 years ago now. Online social networking wasn't really a thing at that point for the mainstream. Flickr was the social network I participated in most. LinkedIn was a newish company. Streaming music wasn't a thing. But we did have email, we had Google and Amazon and we had mobile phones with SMS and java games and apps and the first cameraphones.
At the time, the education system was still geared up for more traditional type jobs in marketing and business. Even though the web was huge, it wasn't nearly as pervasive as it is today. Perhaps we needed people who could follow instruction more than they could think back then and that's why degrees were structured to produce those results.
In this current climate of constant change, especially when it comes to internet technologies, one of the key employability skills to have is adaptability. We need to see what's happening and adapt. The jobs we're doing now may not exist in the future. Or if they do, they will be vastly different on a day to day basis. And with increasing reliance on Google or Bing as our external brain, critical thought is essential. We need to work out what's fake and what's real, which things to take seriously and which to ignore, which way to build your software and connect your APIs and which APIs to ignore.
Of course, this is a hypothetical situation. We're not going to be limiting any school curriculum to just three subjects. But what I would like to see is some discussion and thought around what skills we need to perform well in the years to come and maybe use the topics such as history, geography, philosophy or physics to exercise those skills whilst learning a subject at the same time.
It turns out, I'm not the only one who thinks that Thinking is critical for being a successful human being. I've just discovered this article and podcast on the importance of thinking. Check it out for yourself. I think there are some good points in it.
Out of interest, what would your three subjects be and why?
Day 25/30 NaBloPoMo
I am Helen Keegan, a veteran of mobile marketing, advertising and media since 2000. This is my diary and musings about mobile since 2004. I am part consultant and part events organiser in London, Barcelona and beyond (Swedish Beers and Heroes of Mobile). I write here about mobile technology and media and other things I'm interested in like theatre, art, crafts, business and life.
Showing posts with label writing. Show all posts
Showing posts with label writing. Show all posts
Saturday, November 25, 2017
Sunday, November 12, 2017
Complex writing is good for you (or why I'm writing every day this month)
There isn't a lot of routine to my home life. I'm not rigid when it comes to meal times (although I do like to cook from scratch). I'm not a morning person at the best of times so work related tasks drift into the evening, especially now that the weather is cold and miserable. My work tends to come in fits and starts - it's the well-known feast or famine scenario. I think that suits my personality most of the time but not necessarily all of the time.
In very busy times, or particularly stressful times, I can and do adopt a more regimented routine and I've used the Fabulous app successfully to help me with that. One of the tasks that it has you doing every day is a to do list. They recommend strongly that you write this down by hand and not on a computer or phone. There's something about the act of writing by hand that is perhaps more mindful than typing. And maybe it connects to the brain differently. I'm not sure. Either way, when I've done this routine, it does work and has helped me maintain focus and manage a heavy workload.
Writing by hand is also a key part of the famous book, The Artist's Way. A friend recommended the book to me some years ago. I've never managed to work through the whole thing as it takes commitment and I'm not quite ready to commit to being an artist (What is my media? Will my work be good enough? How will I pay the bills? And lots of other questions immediately spring to mind. And yes, I know that's what the book can help you answer!).
One of the key tasks of The Artist's Way is to write your morning pages, by hand, stream of consciousness style, until you have written at least 3 sides of paper. This can be about anything at all but it's a recognised way of dealing with whatever is on your mind at the time whether that's what the weather's doing or because you've had a run-in with someone. There are times when I've started the process and done a few days or a couple of weeks, but never stuck with it. And once I've dropped the ball on it, I've never picked it up. Oliver Burkeman writes more about how he used them and how they're being used by business people too.
Despite my penchant for Facebook, Instagram and Twitter, I have held on to this blog over the years and still see long form writing as important. That's one of the reasons why I committed to doing the NaBloPoMo thing this November by writing a blog post every day. I think it's healthy for me to write something every day, partly down to the routine and discipline of it but also because it helps me think things through in more depth.
It turns out that complex thinking is inextricably intertwined with writing. According to this article from TES, if you discourage extended writing, you can damage deeper thought. And if we need anything right now in this age of instant gratification and algorithms making decisions for us, it is deeper thought! So on day 12 of this NaBloPoMo experiment, I'm reassured that I might just be on to something.
Day 12/30 NaBloPoMo
Saturday, November 04, 2017
The Future of Blogging and Communications - some thoughts
I went to an interesting panel discussion on Thursday evening in London at WeWork near Old Street. It was organised by the #BlogClub team and the session was entitled 'How will AI and other disruptive forces affect and impact the world of blogging and communications?' The panel was led by Andy Bargery and the panellists were Katie King (CEO of Zoodikers and future author of a book on AI and Marketing for Publishers Kogan Page) Katie on Twitter, Lucy Hall (blogger at www.lucyshall.com) Lucy on Twitter, and Minter Dial (co-author of 'Futureproof- How To Get Your Business Ready For The Next Disruption'), Minter on Twitter.
As I've previously done quite a bit of work and thinking around the topic of AI, I was interested to revisit it with a different audience - i.e. not tech experts but writers, both professional and amateur. This made for an interesting evening and provoked me into thinking more deeply about the topic again.
Chatbots
One of the first things to be brought up was Chatbots. I've not had a great experience with Chatbots if I'm brutally honest. I've had a play with the Pizza Express one and the Dr Oetker one. Both crashed on me and both were nothing more than a weak IVR (interactive voice response) in a text format. They both took too long to interact with and what they achieved could have been done much more quickly via a webform or a bunch of tick boxes. The Pizza Express ones have been a bit cuter as it included some animation and video, but ultimately, they're not *that* clever. At least, not yet. Both of these chatbots were on Facebook Messenger.
Robot writing
The discussion moved on to automated writing. The ai-writer.com website was mentioned more than a few times and heralded as 'the future'. There have been robot poets in China, a Japanese robot fiction author who got through the first round in a literary contest, and this year, Google invested in AI to write local news. And I know that data driven news content like sports results, stocks and share information and weather is already automated so it's not so far-fetched to think that anyone who writes for a living may find themselves out of a job in the near future.
But let's not get too carried away with this. I tried ai-writer.com and it was pretty ropey. Check my previous post for an example article or try it for yourself here. Or take a look at Vic Keegan's Shakespeare's Monkey website (pictured above) which has been running for years and years and still it hasn't created anything worthy of a single line of Shakespeare. I realise that Vic's experiment is based on randomness whereas ai-writer's aim is specifically to generate content for blog writers - your only input is the blog title to generate the content.
Let the tools help you not replace you
That's not to say that there are AI tools out there that are very useful indeed, especially to a writer. Google Search being the most obvious one. Even things like AI Writer may have their uses to link to useful resources. There are other tools out there to help you plan your writing, do research for you and help you with readability, translation, distribution, and more. However, where creativity of any kind is a requirement, the human brain still wins out.
Nevertheless, there are a myriad of servers out there generating fake news and pictures and automating content (that looks little better than gibberish) in order to either manipulate the public in the former and to make cash from advertising in the latter case. I won't touch on all the automated marketing tools, click fraudsters and fake (robot?) eyeballs out there at the moment who make this scenario even worse - I'll save that for another time. It's a big topic.
It did beg the question of what is the point of automated content if it's going to be robots that see it more than humans. Which also begged the question of why should we bother writing at all if it's going to be harder and harder to reach real eyeballs rather than robot ones.
Minter stated that human + machine is better than machine alone. And in this context, I agree with him. With the tools we have available to us, we are able to do many more things and usually in a faster fashion.
So the good news is that if you're a writer, you still have a job if a creative element is required. Forget it if you're just churning out generic content based on data such as stocks and shares, football results or weather temperatures.
Some thoughts from the panellists
Video
But there are things we need to think about, whether you're involved in online content of any kind. Lucy reminded us that there's more to blogging than just words and that live video was one of the most effective types of content out there at the moment. She believes that's down to the human touch and the popularity of video. Lucy also stressed the importance of keeping up with your audience. They way they access content has changed, writers and content producers need to keep up with that.
Ethics
Katy was excited at the prospect of AI and how it can help us now and in the future with the range of tools available to us. Her caveat was that there is a need for ethics around AI.
I agree that ethics are a requirement and we need more thinkers from all walks of life contributing to the AI conversation so that we can remain human. I don't want our algorithm overlords making decisions about me and what I am able to or not able to do based on data that could be flawed, misinterpreted, wrong and worse still, not fixable because the algorithms become so convoluted or data that is completely out of my control as it's inferred from those around me rather than myself. I wrote last year about social scoring in China and Wired Magazine published an in-depth update recently.
How to futureproof being a writer
Minter's advice was that, as a writer, you need to find your niche and be very specific about it. He also believes strongly that you need to write from the heart and aim to get energy from your writing. He suggests using the AI tools available to use to help with publishing, distribution, analysis and research. He sees SEO as 'Strategic Executive Opportunity' and said that if money is your objective, then you need to think about how much you will invest in these (AI) technologies.
My takeaway
I came away reassured that creativity is still a human trait that cannot yet effectively be copied by software. Nevertheless, there are tools out there that I could be making use of to improve my writing and help me be more efficient and more effective.
A big thank you to Andy and Bernie of #blogclub.
Day 4/30 NaBloPoMo
As I've previously done quite a bit of work and thinking around the topic of AI, I was interested to revisit it with a different audience - i.e. not tech experts but writers, both professional and amateur. This made for an interesting evening and provoked me into thinking more deeply about the topic again.
Chatbots
One of the first things to be brought up was Chatbots. I've not had a great experience with Chatbots if I'm brutally honest. I've had a play with the Pizza Express one and the Dr Oetker one. Both crashed on me and both were nothing more than a weak IVR (interactive voice response) in a text format. They both took too long to interact with and what they achieved could have been done much more quickly via a webform or a bunch of tick boxes. The Pizza Express ones have been a bit cuter as it included some animation and video, but ultimately, they're not *that* clever. At least, not yet. Both of these chatbots were on Facebook Messenger.
Robot writing
The discussion moved on to automated writing. The ai-writer.com website was mentioned more than a few times and heralded as 'the future'. There have been robot poets in China, a Japanese robot fiction author who got through the first round in a literary contest, and this year, Google invested in AI to write local news. And I know that data driven news content like sports results, stocks and share information and weather is already automated so it's not so far-fetched to think that anyone who writes for a living may find themselves out of a job in the near future.
But let's not get too carried away with this. I tried ai-writer.com and it was pretty ropey. Check my previous post for an example article or try it for yourself here. Or take a look at Vic Keegan's Shakespeare's Monkey website (pictured above) which has been running for years and years and still it hasn't created anything worthy of a single line of Shakespeare. I realise that Vic's experiment is based on randomness whereas ai-writer's aim is specifically to generate content for blog writers - your only input is the blog title to generate the content.
Let the tools help you not replace you
That's not to say that there are AI tools out there that are very useful indeed, especially to a writer. Google Search being the most obvious one. Even things like AI Writer may have their uses to link to useful resources. There are other tools out there to help you plan your writing, do research for you and help you with readability, translation, distribution, and more. However, where creativity of any kind is a requirement, the human brain still wins out.
Nevertheless, there are a myriad of servers out there generating fake news and pictures and automating content (that looks little better than gibberish) in order to either manipulate the public in the former and to make cash from advertising in the latter case. I won't touch on all the automated marketing tools, click fraudsters and fake (robot?) eyeballs out there at the moment who make this scenario even worse - I'll save that for another time. It's a big topic.
It did beg the question of what is the point of automated content if it's going to be robots that see it more than humans. Which also begged the question of why should we bother writing at all if it's going to be harder and harder to reach real eyeballs rather than robot ones.
Minter stated that human + machine is better than machine alone. And in this context, I agree with him. With the tools we have available to us, we are able to do many more things and usually in a faster fashion.
So the good news is that if you're a writer, you still have a job if a creative element is required. Forget it if you're just churning out generic content based on data such as stocks and shares, football results or weather temperatures.
Some thoughts from the panellists
Video
But there are things we need to think about, whether you're involved in online content of any kind. Lucy reminded us that there's more to blogging than just words and that live video was one of the most effective types of content out there at the moment. She believes that's down to the human touch and the popularity of video. Lucy also stressed the importance of keeping up with your audience. They way they access content has changed, writers and content producers need to keep up with that.
Ethics
Katy was excited at the prospect of AI and how it can help us now and in the future with the range of tools available to us. Her caveat was that there is a need for ethics around AI.
I agree that ethics are a requirement and we need more thinkers from all walks of life contributing to the AI conversation so that we can remain human. I don't want our algorithm overlords making decisions about me and what I am able to or not able to do based on data that could be flawed, misinterpreted, wrong and worse still, not fixable because the algorithms become so convoluted or data that is completely out of my control as it's inferred from those around me rather than myself. I wrote last year about social scoring in China and Wired Magazine published an in-depth update recently.
How to futureproof being a writer
Minter's advice was that, as a writer, you need to find your niche and be very specific about it. He also believes strongly that you need to write from the heart and aim to get energy from your writing. He suggests using the AI tools available to use to help with publishing, distribution, analysis and research. He sees SEO as 'Strategic Executive Opportunity' and said that if money is your objective, then you need to think about how much you will invest in these (AI) technologies.
My takeaway
I came away reassured that creativity is still a human trait that cannot yet effectively be copied by software. Nevertheless, there are tools out there that I could be making use of to improve my writing and help me be more efficient and more effective.
A big thank you to Andy and Bernie of #blogclub.
Day 4/30 NaBloPoMo
Here are some easy to sew Christmas presents (written by ai-writer.com)
(This post has been generated wholly by http://ai-writer.com. I've done this as an experiment.)
Just afternoon and a few basic sewing skills are enough to turn a couple of homeless socks into a cozy psine-and what's better than a puppy for Christmas? [0]
DIY Gifts To Sew For Friends - quick and easy sewing designs and free designs for the best ideas and gifts - Creative step-by-step guides for beginners - nice home decoration, accessories, kitchen appliances and do-it-yourself do-it-yourselfers. [1]
Made from recycled fabric strips and padded buttons, the floral clips are an easy workmanship and a fashionable Christmas present. [2]
Do-it-yourself clothes, DIY clothes, sewing patterns, fast crafts, tutorials, DIY tutorials. [3]
Ideal sewing tutorials for beginners with easy patterns to make great Christmas presents for friends and the whole family. [4]
Ideal sewing tutorials for beginners with free patterns to make great Christmas presents for friends and the whole family. [5]
Let yourself be inspired by your PDF and prepare a great Christmas gift in the form of small handmade gifts (materials for Christmas! [6]
Christmas projects include gingerbreads, cones and a modern Christmas wreath, as well as simple projects that can be gifts, such as felt frames for buttons and picture frames that are ideal for children to give to their grandparents. [7]
Do it yourself Kitchen sewing projects - Folding pot holder - Easy sewn Tutorial and models for towels, napkins, napkins, aprons and fresh Christmas gifts for friends and family - Rustic, modern and creative home furnishing ideas! [8]
DIY Gifts To Sew For Friends - quick and easy sewing designs and free designs for the best ideas and gifts - Creative step-by-step guides for beginners - nice home decoration, accessories, kitchen. [9]
List of handmade tailoring projects, including Christmas stockings, decorations, cushions, gifts and table-top races. [10]
Ideal for the child to be able to renovate a Christmas tree once and for all (today you probably won't even want to give it as a gift, right? [11]
Made of fabric remnants, this is close to zero cost, but this makes it will be an incredibly sweet and funny DIY gift for a child or adult, depending on the material chosen. [12]
Package your sweet fragrant vintage glass jar bombs with a custom plate to make the presentation even more unique. [13]
For the bookmark, you'll need to cut out two slightly smaller pieces of paper, as you can see from the video and stick them together. [14]
Instead, reuse it as a personalized stocking for someone special on your gift list, and then fill your stockings with some little wrapped surprises. [15]
DIY Sewing Projects for the Kitchen - Guide and design for towels, napkins, aprons and cold Christmas presents for friends and family - Rustic, Modern and Creative (Sewing by instant gifts). [16]
Christmas sock stitched lean sewn: A fourth fat of the main fabric (format) A fourth fat of fabric lining (work white smooth fabric is fine) A small amount of contrast fabric for Bracelet Calza A small amount of button ribbon A. [17]
For an aromatic, beautiful and easy to use gingerbread, apply the orange and grapefruit cloves and place them on cake racks or decorative platters with the addition of greenery. [18]
Customise the fabrics to match the style of the recipient and give the bag as a gift on its own or fill it with a few little surprises to make your holiday real. [19]
Create a thematic gift basket for newlyweds, students or new homeowners, you can create a basket with a few inexpensive discounted items. [20]
The computer and scanner are all you need to turn your favourite collector stamps (such as stamps) into printable designs that you can use to turn cheap shoppers' boards into useful decorative accessories. [21]
It is not only a sweet and well thought-out gift, but it can be a special gift depending on what you decorate the frame. [22]
Sources
[0] https://www.marthastewart.com/276324/christmas-sewing-projects
[1] https://www.pinterest.com.au/explore/gifts-to-sew/
[2] http://www.bhg.com/christmas/gifts/easy-sew-christmas-gifts/
[3] https://www.pinterest.com/explore/christmas-sewing-gifts/
[4] http://www.applegreencottage.com/2016/10/DIY-Christmas-gifts-easy-free-sewing-patterns.html
[5] http://www.applegreencottage.com/2016/10/DIY-Christmas-gifts-easy-free-sewing-patterns.html
[6] http://www.applegreencottage.com/2017/09/DIY-Christmas-presents-sewing-patterns.html
[7] https://www.interweave.com/store/quick-easy-last-minute-christmas-gifts-to-sew
[8] https://www.pinterest.com.au/explore/christmas-sewing-gifts/
[9] https://www.pinterest.com/explore/christmas-sewing-gifts/
[10] https://www.pinterest.com.au/explore/christmas-sewing-gifts/
[11] http://www.applegreencottage.com/2016/10/DIY-Christmas-gifts-easy-free-sewing-patterns.html
[12] http://www.applegreencottage.com/2017/09/DIY-Christmas-presents-sewing-patterns.html
[13] http://www.hgtv.com/design/make-and-celebrate/handmade/55-crafty-handmade-gift-ideas-pictures
[14] http://www.youtube.com/watch?v=PyMJgpgmQ0o
[15] http://www.hgtv.com/design/make-and-celebrate/handmade/55-crafty-handmade-gift-ideas-pictures
[16] https://au.pinterest.com/pin/512988213796483743/
[17] https://au.pinterest.com/pin/512988213796483743/
[18] http://www.marthastewart.com/856465/easy-christmas-crafts
[19] http://www.hgtv.com/design/make-and-celebrate/handmade/55-crafty-handmade-gift-ideas-pictures
[20] https://www.wikihow.com/Make-Your-Own-Christmas-Gifts
[21] http://www.hgtv.com/design/make-and-celebrate/handmade/55-crafty-handmade-gift-ideas-pictures
[22] https://www.wikihow.com/Make-Your-Own-Christmas-Gifts
[1] https://www.pinterest.com.au/explore/gifts-to-sew/
[2] http://www.bhg.com/christmas/gifts/easy-sew-christmas-gifts/
[3] https://www.pinterest.com/explore/christmas-sewing-gifts/
[4] http://www.applegreencottage.com/2016/10/DIY-Christmas-gifts-easy-free-sewing-patterns.html
[5] http://www.applegreencottage.com/2016/10/DIY-Christmas-gifts-easy-free-sewing-patterns.html
[6] http://www.applegreencottage.com/2017/09/DIY-Christmas-presents-sewing-patterns.html
[7] https://www.interweave.com/store/quick-easy-last-minute-christmas-gifts-to-sew
[8] https://www.pinterest.com.au/explore/christmas-sewing-gifts/
[9] https://www.pinterest.com/explore/christmas-sewing-gifts/
[10] https://www.pinterest.com.au/explore/christmas-sewing-gifts/
[11] http://www.applegreencottage.com/2016/10/DIY-Christmas-gifts-easy-free-sewing-patterns.html
[12] http://www.applegreencottage.com/2017/09/DIY-Christmas-presents-sewing-patterns.html
[13] http://www.hgtv.com/design/make-and-celebrate/handmade/55-crafty-handmade-gift-ideas-pictures
[14] http://www.youtube.com/watch?v=PyMJgpgmQ0o
[15] http://www.hgtv.com/design/make-and-celebrate/handmade/55-crafty-handmade-gift-ideas-pictures
[16] https://au.pinterest.com/pin/512988213796483743/
[17] https://au.pinterest.com/pin/512988213796483743/
[18] http://www.marthastewart.com/856465/easy-christmas-crafts
[19] http://www.hgtv.com/design/make-and-celebrate/handmade/55-crafty-handmade-gift-ideas-pictures
[20] https://www.wikihow.com/Make-Your-Own-Christmas-Gifts
[21] http://www.hgtv.com/design/make-and-celebrate/handmade/55-crafty-handmade-gift-ideas-pictures
[22] https://www.wikihow.com/Make-Your-Own-Christmas-Gifts
(It's not great is it.... See next blogpost for some more thoughts on this).
Day 4/30 NaBloPoMo 2017
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