Showing posts with label women in mobile data. Show all posts
Showing posts with label women in mobile data. Show all posts

Tuesday, November 27, 2012

It’s complicated…

A friend on LinkedIn sent me the link to this thread about women's conferences being boring http://www.linkedin.com/today/post/article/20121120021154-13583-why-i-ll-never-attend-another-women-s-conference. The comments are a real eye opener too. But that’s because the issue is complicated. There are pros and cons to women-only and women-mostly networks.

Sexism is still rife in this world. I’m astonished that inequalities in pay still exist. It saddens me to see all-male line-ups at conferences and all-male boards for any kind of company and dominance of men of a certain background in politics. I hate to see gender stereotyping when it comes to technology (although, admittedly, much of that is culturally specific to The West). Women’s voices need to be heard. There needs to be ways that women can get involved in society, in business, in how things get done. Our voices are just as valid as anyone else’s. In developing nations, it is even more important where violence to women is more commonplace. It is because of these issues that women-only and women-mostly networks exist.

As many of you will already know, I am a strong supporter of women in business. I like to see women speak and hear them on panels. I want to see that women are doing well at senior level. We know that mixed gender teams and boards means more profit and happier staff. You can look up the research. It’s all there and it’s not rocket science. It’s better to have a mixed gender team of average competence than a single-sex team of high competence.

I have also been a strong supporter of women’s networks in my career. I cut my networking teeth a long time ago at Digital Eve in London. It was a great place to learn about networking in what felt like a safe and non-competitive environment to do so. Mixed networks, or should I say, predominantly-male networks were just so unappealing with the sea of grey suits, the posturing, the competitiveness and the unwelcoming nature of them. And not long after that, I was a founder member of the Women in Mobile Data Association. Again to show that women had a voice in the male, mobile industry. I have met some amazing women in both those networks, and others I have participated in. No question. But there are limits. I soon realised that you can’t just do business with women. In fact, if you had any business development to do, you actually had to go and play with the big boys and hold your own. So I did. But I couldn’t have done that without testing the waters first in women’s networks.

And what about today? There’s a very high-level, high profile women’s networking event happening in Brussels right now organised by the GSMA. The aim of the event is to incorporate more mentoring and structures in place for women to better succeed in corporate life. Not a bad thing to be supporting at all and it complements their mWomen initiative for developing countries too. Women in Wireless is growing and the London chapter has held some interesting events and is attracting a steady stream of intelligent, capable, enthusiastic women – entrepreneurs to life-long corporate employees and everything in between. There are even a few men who come along (and they’re very welcome).

But. And yes, there’s a but. I know what Nancy means in her flippant comments about women-only events. They do tend to focus on ‘how I made it in a man’s world’ and other such-like women’s issues. And it’s easily done as there are still issues to address. The trouble is, we don’t want to be silo’d and be included on token women-only panels at an otherwise all-male event. Would you have the Chinese-only panel or Turkish-only panel at an event? No, you wouldn’t. Well, I wouldn’t anyway. We want to participate fully. We want to be included. We want to see other women included. We want to see some diversity dagnamit.

So, Nancy. I think your comments were flippant and not at all well-thought through. But I hear you. I don’t want to see token female panels. I don’t want to be limited to just talking about women’s issues or women’s careers in male dominated industries. I just want it to be normal for women to be included and seen in these things as a matter of course. And if having women’s networks and women-only events means that women can learn their craft better so they can better succeed in mixed gender public platforms, then let them continue. And if it means we get better representation at board level, even better. Because that will lead to growth and success. And that’s what businesses are after isn’t it?

Monday, February 08, 2010

I’m supporting Ada Lovelace Day this year, will you?

Last year, I supported Ada Lovelace Day, the international day of blogging to draw attention to women excelling in technology and science.

The team behind it are now planning this year’s effort for 24 March 2010 and they’re looking for bloggers, old and new, male and female, whether you blog in audio, video, images or written word, and from all sectors to sign the pledge to write a blog post about a woman or women you admire in technology.

Last year, 1200 of us wrote blog posts, there was a great amount of press and it was even covered by the BBC News Channel.

I support this initiative, as women’s contributions, for whatever reason, often go unacknowledged, their innovations seldom mentioned and their faces rarely recognised. So the Finding Ada initiative aimed to do something about that.

It’s a topic dear to my heart, as too often, women are invisible in the mobile industry. Yet as organiser of various mobile events, including the Women in Mobile Data Association, I know there are lots of women in the mobile industry, yet it’s the men in the industry whose voices are heard more often than not. And since women are more than 50% of the mobile phone customer base, it’s increasingly important for women’s voices to be heard and recognised and to be acted upon instead of ignored or sidelined, whether intentionally or not. This is one effort to do something about just that.

So the goal is to reach 3072 names this year – more than doubling last year’s effort. And there’s just over a month to go. There are 72 names on the list at the time of writing, so 3,000 to go. Will yours be on it?

Please sign the pledge at http://findingada.com/ and let all your friends know about it too.

To keep up to date with what is happening:

     The Pledge: http://findingada.com/
     The Blog: http://blog.findingada.com
     on Twitter http://twitter.com/FindingAda
     on Facebook http://www.facebook.com/group.php?gid=253179284089

Women in Mobile Data Association informal lunch in Barcelona

Update: Venue is confirmed!

It's that time of year again and Barcelona and a bit of sunshine beckons us to the spectacle that is Mobile World Congress. And I know there'll be quite a few of ladies there. So I’m organising an informal lunch on Tuesday 16th February for the Women in Mobile Data Association. The restaurant, Aranega, is a short walk from Congress (less than 10 minutes) on Avenida Paral-lel and thanks to our fantastic sponsor, HipLogic, there'll be tapas and refreshments for everyone. So that's your lunch break sorted then!

The Lowdown:

Date: Tuesday 16th February at 12.30 until 14.30

Venue: We have the upstairs room booked at the lovely Aranega - just like last year - http://www.aranega.es which is on Avenida Paral-lel 188. Come out of La Fira, walk down Avenida Paral-lel, and it's on the * left* hand side at number 188 -just over the road from Congress and less than 10 minutes walk.

Agenda and timings:

12.30 Doors will open at for drinks and mingling.
12.50, HipLogic's CEO, Mark Anderson, will give us a short talk on his vision for HipLogic followed by a few questions and some discussion. He wants to know what women like us think of the service and how we might use it.
13.10 - Tapas and more drinks will be served. Lots of chat and networking.
14.45 - Doors close and it's back to Congress we go.

It’s free to attend, but space is limited and because of this, priority will be given to the ladies in our group. If any gentlemen would like to join us, please contact me and I'll be able to confirm any remaining places at the weekend.

Please RSVP to me by email or on Facebook http://bit.ly/dr3eH2. Spaces are limited.

About our sponsor HipLogic

HipLogic Logo

HipLogic Live delivers content from real-time sources like Facebook, Twitter, Sky, Disney, Sports, Weather, newsfeeds and more, through a smartphone-like interface that works is delivers push content notifications to the phonetop without using SMS. This means that they bring the world of applications, widgets, live search and real-time notifications to the mass market without the need to invest in a new smartphone. You just need one, simple, free download. The technology relies on a JavaScript virtual machine running on the device that is connected to the cloud that aggregates information and feeds from network operators and the Web to create mash-ups for use on Symbian, Windows Mobile and Android mobile devices. The aim is to provide always-on, fast access and logical presentation of content and applications that can be cumbersome to access through current mobile phone browsers - especially on multimedia-phones.

CEO Mark Anderson describes HipLogic as being an “extreme makeover” for your phone that will deliver an iPhone-like experience to the mass market. And he wants our feedback - that's why he's sponsoring our WiMD lunch. He wants to know what women think about this since we're the ones who are predominantly sold feature-phones and have less time and inclination to explore the world of applications and content - or so we're led to believe. Is this true? Let's find out on Tuesday 16th February.

HipLogic Live is available as a free download from http://www.hiplogic.com

Wednesday, September 16, 2009

It’s Wednesday, there must be mobile stuff to write about…

Whilst I have a bit of blogging mojo going on, best share a few links with you and why I think they’re worth a look.

There’s an app for that. Or so the saying now goes.

The English National Opera joins the iPhone bandwagon and have put together a rather nice mobile application for opera buffs. I would test it, but I don’t have an iPhone. But since iPhone apps are essentially skins to a browser it shouldn’t be *that* hard to make a mobile web friendly version. I await with anticipation. And if the ENO can do this, surely it can’t be long before the rest of the West End realise that mobile is core to their digital strategy. I live in hope being partial to live theatre ‘n all.

And for the tiny tots in your life, there’s an app for potty training too. Read all about it here.

And with 65k other applications in the iPhone app store, marketing is even more critical to get your app noticed and sold. So there are some tips in this article ‘How to get to number one in the App store’. My caveat being that there is more than one App store out there and there’s more than one device where you can use and download apps. Also, the article isn’t as in-depth as one might like, but it’s a start.

There’s another ‘top tips for the iPhone app store’ type article over at AdAge as well which is also worth a look. It includes a handy checklist which they expand on in the article:

  1. Make it useful or entertaining.
  2. Use an analytics tool.
  3. Make your app free, at least initially.
  4. Release your app midweek.
  5. Promote it.
  6. Make it social.
  7. Collect feedback.
  8. Refresh continuously

wimd xmas07 Where are the women in mobile? Well Mobile Marketer wants to know and are asking the mobile community to nominate some lady experts in mobile marketing in particular. Of course, they’re hot on the heels of Mobile Entertainment Magazine’s Top 50 Women in Mobile Content 2009 list (I’m thrilled to be in the ME list, 2nd year in a row no less, alongside some eminent colleagues and friends). My take on this is simple.

And last, but by no means least, I’ve uploaded The Tanla Guide to Mobile Marketing and Advertising 2008 I wrote up to Slideshare. I wrote and compiled it at the end of 2007 so it’s a little out of date, but there are enough case studies and examples to keep you going that are still more than relevant today. The guide also includes essays and articles from fellow mobilists including Tomi Ahonen, Russell Buckley, Jessica Sandin, Daniel Appelquist and Mike Short. The font size is miniscule so make sure you increase that before you print off or read off your screen. Go download it, it’s free!

Tuesday, March 24, 2009

Sarah McVittie – one for Ada Lovelace Day

For those of you who don’t know, Ada Lovelace Day is an international day of blogging to draw attention to women excelling in technology.

Women’s contributions often go unacknowledged, their innovations seldom mentioned, their faces rarely recognised. Something I’m quite vocal about as some of you may have noticed already. Ada Lovelace Day is about changing that invisibility and getting bloggers to tell the world about these unsung heroines of tech.

Recent research by psychologist Penelope Lockwood discovered that women need to see female role models more than men need to see male ones. So this initiative is one chance to do something about that and highlight new role models and make sure that whenever the question “Who are the leading women in tech?” is asked, that we all have a list of candidates on the tips of our tongues.

So with a bevy of lovely ladies to choose from, it was very hard for me to decide, but decide I must. So today I’m choosing Sarah McVittie who co-founded Texperts.

She’s not your typical lady in tech, if there is such a thing. She’s not a developer. She doesn’t talk geek speak. And if she’s into gadgets in a big way, I’ve never noticed it during all the times I’ve spent with her. What she is though is down to earth, passionate, driven with an aim to help real people find the answer to stuff. She’s the founder of Texperts, the dead easy service whereby you can text any question you like to 66000 and get an answer back for a pound from the Texperts engine which is a genius mix of automated answers (built on several years worth and many 100s of 1000s of questions and a system that learns) and real live human beings. The human element being critical to the success of the service. If the answer isn’t to your satisfaction, you’re not charged. Simple as that.

Admittedly, in this tech world of the new new thing, SMS isn’t seen as the sexiest technology in the world to work with and is often dismissed now as the poor relation in this new world order of the mobile internet. And even in 2003 it wasn’t the sexiest technology in the world. But good golly Miss Molly, the algorithms and thinking behind this service are sexy. SMS it may be but don’t be fooled by its simplicity and think it can’t be any good and that it must be ‘a bit last year’. It certainly ain’t ‘a bit last year’ and is very much ‘so right now’. SMS is still very much live and kicking and the Texperts team are making customers happy and making money at it too. Yes, making money. A real live revenue stream not dependent on mobile advertising. How’s that for a turn up for the mobile industry books?!

Now the Texperts service is growing up having been bought by the folks behind the mighty 118118 and with that comes the recent US launch. Exciting times indeed for Sarah and her loyal team of texperts.

As for Sarah herself, she’s an entrepreneur with a vision and tenacity. A generalist who can also specialise when she needs to. Without a technical background, she’s built a technology business focussed on customer need. She has bags of energy, and I *mean* bags of it. She’s generous of spirit and kind of nature. A pleasure to hang out with. Always lots of fun and bursting with ideas and great anecdotes about the kinds of questions they get asked. She’s been through good times and bad times and has held on and kept the faith and it has paid off. And she’s still young enough to enjoy all the success that has and will come her way.

I’ve known her since the very early days of Texperts when it was born as 82Ask and I’ve been a fan since day one of both her and the service. Sarah is an inspiration to all of us, men and women alike and is a great role model for anyone with an entrepreneurial spirit. Sarah shows us that you don’t need to know C++ or the square root of the semantic web divided by a Java platform to build and run a technology business. What you do need is a good idea and to get the right people and resources around you to deliver that idea. Oh, and a good dollop of strength of character.

Well done Sarah. A most welcome addition to Ada Lovelace Day.

Friday, August 01, 2008

ilovemobileweb awards should be renamed

the 'I love mobile web awards but only if you're *not* a woman and only if your site is on a dotmobi URL'.

Informa Telecoms has organised the Mobile Web Europe conference and in its usual inimitable style has failed to recognise the other half of the sky (to quote John and Yoko). It's a 3-day conference covering all aspects of mobile web (and apparently the *only* mobile web event you'll ever need), sponsored by dotMobi and at the time of writing have only THREE women speaking during the whole event so that works out at one woman per day. That really is unacceptable in this day and age. There are plenty women out there worthy of participating at this conference. Informa really must try harder to find them and engage them. I'm not expecting half the panellists or speakers to be women, but I would expect more than a token one a day. Of course the male speakers are interesting and relevant, but to only have one woman per day is ridiculous.

And then there's the ilovemobileweb awards sponsored by dotmobi. In fact, dotmobi is sponsoring the whole thing. There are no female judges listed. (Haven't Informa and dotmobi seen this list of the Top 50 Women in Mobile Content from Mobile Entertainment Magazine? And that's just for starters).

Then this is compounded by only allowing entries if your site is a dotmobi site. So this rules out everything else that is mobile web. It doesn't seem right to me. The mobile web *isn't* all about dotmobi. And no matter how much money you throw at a conference or awards ceremony, being exclusive in an inclusive, connected world is just barmy. A different thing if it was billed as 'the dotMobi awards for dotMobi customers'.

dotMobi or Informa - care to comment?

Monday, February 04, 2008

What's the buzz at MWC? A Women in Mobile Data Association event in Barcelona

It's the annual Mobile World Congress a chance for us ladies to get together for an informal meet-up to discuss the buzz at this year's MWC in Barcelona. There'll be wine, women & informal chat. This will be a welcome chance to sit down & escape the bustle of the exhibition & relax for an hour or two, networking with women within this luxurious hotel bar.We have a great sponsor this year, Airwide Solutions who will be providingthe first few drinks. The lovely Brenda Suarez from Airwide Solutions marketing team, will be joining the session so this is a great opportunity to get to know more about them..

What: Women in Mobile Data Association meet-up

Where: Café Viennese bar at the Casa Fuster hotel. Passeig de Gracia 132. Barcelona. +34 932 553 000. The nearest Metro station is Diagonal and it’s just a few stops from Congress or a short taxi ride. Casa Fuster is gorgeous posh hotel. The Cafe bar is on the left as you go in.

When: Wednesday 13th February 2007, 3.30pm to 5.30pmIf you would like to come, please RSVP to Gillian Kennedy putting WiMD in the subject field of your email. This is so we can get a rough idea of how much space we might need to reserve in the bar.

Please feel free to forward this invitation on to your female colleagues and friends who work in mobile data, content and associated sectors – we’d love to meet them too. Men are welcome on the arm of a lady; we like to keep the numbers balanced.

About our sponsor: Airwide Solutions
Airwide Solutions is the global-market-leading provider of next-generation mobile messaging and wireless internet infrastructure, applications and solutions, Airwide Solutions has one focus: To enable your revenue to keep pace with the burgeoning consumer-driven mobile messaging and wireless internet market. Find out more at their website and listen to some podcasts about different aspects of the industry including mobile marketing and mobile messaging.

More about the Women in Mobile Data Association:
Web: http://www.womeninmobiledata.com
Join us on facebook -The WiMD group is live and kicking and find out more about this WiMD event.

Monday, April 23, 2007

Marketing to the Over 50s Podcast available

I know it's taken me a bit of time, but at last we have the podcast available of our last Women in Mobile Data meeting. Dick Stroud from 20plus30 was kind enough to come and talk to us about the issues, challenges and opportunities of marketing to the over 50s and a fascinating insight it was too. The podcast is quite a chunky file, and it's quite long, but if you have the time, I think you'll find it well worthwhile. It'll make you rethink where the money is in the market (clue: not with 18 to 24 y/o men) and how we can no longer segment by age and postcode. Dick's blog is also well worth a read with lots of really interesting facts and commentary on marketing to seniors (although how you can call a 50 year old a senior beats me these days - Madonna will be 50 next year and I wouldn't exactly call her old).

A big thank you to podcast and video specialists Sarah at Kinura for recording it and to Lloyd at Perfect Path for hosting it for us. And of course to Dick for coming to speak to us and all the ladies (and gents) who attended. We really appreciate you taking the time and trouble to do this for us and support Women in Mobile Data.

So the link to the podcast again is here. Hope you enjoy it and feel free to comment here on what you thought.

Thursday, March 22, 2007

A few links for you

First off, the podcast/videocast of the last MoMo London event is now live courtesy of Clarity Partners. It was a demo night so there are lots of short demos and right at the very end, Roving Reporter Keegan interviews some of the audience to get their reaction. I think I'm right up there with Bridget Jones' roving reporter skills!

Today I was on a panel for the Guardian's Changing Media Summit which was really interesting. I was ably accompanied by Justin Davies from NinetyTen (makers of Buddyping), Tom Hume from Future Platforms and Andrew Scott from Playtxt. In the Jeremy Paxman role was Mike Butcher of Vecosys and he also blogs about the event here. I'm pleased to say that we didn't use powerpoint (good thing) but the session seemed to absolutely whizz by without covering topics in enough depth so I left feeling I could have said a lot more (well, we all did actually). Jemima Kiss has blogged about our session over at the Guardian and I believe the event was filmed so if those films ever make it into the wild, I'll let you know. There are good write-ups of all the sessions in the Greenslade section of the Guardian website. Go see what you missed.

I just stumbled across this directory of web 2.0 services including a section on mobile. Might be worth checking out and adding to it if you know of a service that should be up there. There are certainly some interesting links up there.

And well done to Alfie, JC and Ben at Moblog for their Channel 4 deal for 'The Big Art Mob'. It's a really interesting project whereby anyone can send in pictures from their mobile of 'art' in their area, whether that's graffiti or statue or whatever. And they're using location tagging to create a map of where the art can be seen. Looks pretty cool to me. Go check out the Vecosys sneak preview of it. This follows hot on the heels of Moblog's support for the recent Red Nose Day.

I know there's more to write about - I have a backlog as long as your arm, but being busy on client stuff, sorting out the next WiMD (28th March) and Swedish Beers events (11th April), still suffering from a post-3GSM lurgy and generally trying to live life has meant I haven't been as giving as usual on the blog front. I will try to do better in the coming weeks!

Tuesday, March 20, 2007

Interested in how to market to the over 50s

And in particular, what that means to online and mobile companies? Then you may well be interested to join our next Women in Mobile Data event. It's on next week on Wednesday 28th March and is being hosted by the wonderful Amdocs at their offices in Fetter Lane. We are very proud to welcome Dick Stroud from 20plus30 as our speaker - he's a published author and general guru when it comes to understanding the diverse demographic that is the over 50s and he's taken time out of his busy schedule to come and talk to us. The event is free, but please RSVP to Gillian Kennedy so that we can make sure there is enough space and are enough refreshments for everyone and also to comply with Amdocs security procedures.

The event is open to Women in Mobile Data members - it's free to join and you need to be a woman working in mobile data to qualify (maybe with an operator, aggregator, content developer, applications development, mobile marketing or mobile is part of your job in another sector like publishing, the arts, enterprise, whatever). If you're not a member already, then please email me with a little bit about yourself (name, company, contact details, why you'd like to join) and then I can add you to the list. Don't worry, we won't spam you - that's just not our style.

If you are a man and would like to come, that's fine but you need to make sure you're accompanied by a member.

There are a few more details over at upcoming.org and we hope to see you there.

Update 23 April 2007: The podcast of the event is available now. It's a free download but it's quite a chunky file. Well worth a listen. A round-up of the event is here.

Wednesday, January 31, 2007

What’s the buzz at 3GSM? A Women in Mobile Data Association Meet-Up

The Women in Mobile Data Association is having an informal meet-up to chat about the buzz at this year's 3GSM in Barcelona. It’s an informal event where you can have a coffee or a glass of wine and a chat with other women in the industry about what you’ve seen and experienced at 3GSM. It'll also be a chance to escape the testosterone fuelled exhibition and conference and chillout for an hour or two. We don’t have a sponsor this year (unless you’re offering) so it’s a case of buy your own drinks and food.

What: Women in Mobile Data meet-up

Where: Café Viennese, Casa Fuster . The nearest Metro station is Diagonal and it’s just a few stops from Congress, or a short taxi ride.

When: Wednesday 14th February 2007, 3.30pm to 5.30pm

If you would like to come, please RSVP to Helen Keegan, putting WiMD in the subject field. This is so we can let the venue know roughly how many of us to expect on the day.

Please feel free to forward this invitation on to your female colleagues and friends who work in mobile data and content and associated sectors – we’d love to meet them too.

About the Women in Mobile Data Association

WiMD is a global association which started 3 years ago following a contentious speech by an un-named male executive at 3GSM when it was in Cannes, who claimed there wasn’t a market for mobile content for women. After that, a few of us got together and formed WiMD, led by Lisa Modisette, to champion mobile content, data and services for underserved markets, and to support and engage women working in the mobile data and related industries. The Association is a work in progress. We meet bi-monthly in London and on an ad-hoc basis in Europe and the US and our meetings vary from the simply social to networking lunches, seminar evenings and power breakfasts. It’s currently free to join. Members are from all areas of the industry – network operators, content creators, developers, aggregators, consultants, marketers, media owners, analysts, journalists, entrepreneurs and plenty more besides. And we're very friendly.

The Women in Mobile Data website will be re-launched in the next month or so as there isn’t much on there currently.

For more information, please contact me via email.