Showing posts with label WiMD. Show all posts
Showing posts with label WiMD. Show all posts

Tuesday, November 27, 2012

It’s complicated…

A friend on LinkedIn sent me the link to this thread about women's conferences being boring http://www.linkedin.com/today/post/article/20121120021154-13583-why-i-ll-never-attend-another-women-s-conference. The comments are a real eye opener too. But that’s because the issue is complicated. There are pros and cons to women-only and women-mostly networks.

Sexism is still rife in this world. I’m astonished that inequalities in pay still exist. It saddens me to see all-male line-ups at conferences and all-male boards for any kind of company and dominance of men of a certain background in politics. I hate to see gender stereotyping when it comes to technology (although, admittedly, much of that is culturally specific to The West). Women’s voices need to be heard. There needs to be ways that women can get involved in society, in business, in how things get done. Our voices are just as valid as anyone else’s. In developing nations, it is even more important where violence to women is more commonplace. It is because of these issues that women-only and women-mostly networks exist.

As many of you will already know, I am a strong supporter of women in business. I like to see women speak and hear them on panels. I want to see that women are doing well at senior level. We know that mixed gender teams and boards means more profit and happier staff. You can look up the research. It’s all there and it’s not rocket science. It’s better to have a mixed gender team of average competence than a single-sex team of high competence.

I have also been a strong supporter of women’s networks in my career. I cut my networking teeth a long time ago at Digital Eve in London. It was a great place to learn about networking in what felt like a safe and non-competitive environment to do so. Mixed networks, or should I say, predominantly-male networks were just so unappealing with the sea of grey suits, the posturing, the competitiveness and the unwelcoming nature of them. And not long after that, I was a founder member of the Women in Mobile Data Association. Again to show that women had a voice in the male, mobile industry. I have met some amazing women in both those networks, and others I have participated in. No question. But there are limits. I soon realised that you can’t just do business with women. In fact, if you had any business development to do, you actually had to go and play with the big boys and hold your own. So I did. But I couldn’t have done that without testing the waters first in women’s networks.

And what about today? There’s a very high-level, high profile women’s networking event happening in Brussels right now organised by the GSMA. The aim of the event is to incorporate more mentoring and structures in place for women to better succeed in corporate life. Not a bad thing to be supporting at all and it complements their mWomen initiative for developing countries too. Women in Wireless is growing and the London chapter has held some interesting events and is attracting a steady stream of intelligent, capable, enthusiastic women – entrepreneurs to life-long corporate employees and everything in between. There are even a few men who come along (and they’re very welcome).

But. And yes, there’s a but. I know what Nancy means in her flippant comments about women-only events. They do tend to focus on ‘how I made it in a man’s world’ and other such-like women’s issues. And it’s easily done as there are still issues to address. The trouble is, we don’t want to be silo’d and be included on token women-only panels at an otherwise all-male event. Would you have the Chinese-only panel or Turkish-only panel at an event? No, you wouldn’t. Well, I wouldn’t anyway. We want to participate fully. We want to be included. We want to see other women included. We want to see some diversity dagnamit.

So, Nancy. I think your comments were flippant and not at all well-thought through. But I hear you. I don’t want to see token female panels. I don’t want to be limited to just talking about women’s issues or women’s careers in male dominated industries. I just want it to be normal for women to be included and seen in these things as a matter of course. And if having women’s networks and women-only events means that women can learn their craft better so they can better succeed in mixed gender public platforms, then let them continue. And if it means we get better representation at board level, even better. Because that will lead to growth and success. And that’s what businesses are after isn’t it?

Tuesday, July 06, 2010

Upcoming stuff

Mobile Monday London - 19th July Event: 200, 000 apps, where’s mine?

blackberry-logo-blackWell that’s a good question indeed for anyone who has an app out there or wants to get a mobile application out there. Simply putting your application in any number of app stores isn’t enough when there are 199,999 others in there competing for attention. You’re in danger of just getting lost in the crowd. So what is the role of marketing in getting a successful application out there? How important is brand building and trust? How does a customer find out about your app and get it, whether it’s paid for or free? Is this now a marketing game rather than a distribution game? And what do developers need to know about branding, marketing and PR to create a successful marketing campaign for their mobile application or service? Does marketing need to be higher up the agenda than it was? What do we need to know about customers to make this happen?

Well that’s what our next panel session is about on 19 July 2010. Proudly sponsored by the lovely folks at BlackBerry, we’ve put together a great panel for you and expect a lively discussion as well to thrash out the marketing issues to get your on customers handsets beyond simply getting your app up in the iPhone App Store. This is not a discussion about platforms or App Stores. It’s a discussion about marketing, secrets for success, how to avoid failures and things to think about when marketing your mobile application or service.

We’re at the CBI at Centrepoint this month (nearest tube is Tottenham Court Road, please use the entrance at street level) and doors will open at 6pm for a prompt 6.30pm start. We’ll announce panellists as soon as we have them confirmed. Or we might just keep it a surprise! Rest assured, it’ll be a good session. The panel session will run until 8pm and then we’ll have an hour or two for networking and drinks courtesy of our friends at BlackBerry.

Registration will be open shortly over at http://momolo.org

Photo credit Ian Freimuth via Flickr. Licensed under Creative Commons.

WiMD Summer Lunch: 23rd July

Interested in joining 39 other senior ladies working in the mobile sector for lunch on 23rd July? Organised by the Women in Mobile Data Association, it’s £37 to attend and there are just a few places left. For more details and payment, please email WomeninMobileData@amdocs.com

Over The Air

Yes it’s coming. It’s our third Over The Air event. We’ll be opening up for submissions soon. In the meantime, why not join us on facebook and help spread the word?

Monday, February 08, 2010

Women in Mobile Data Association informal lunch in Barcelona

Update: Venue is confirmed!

It's that time of year again and Barcelona and a bit of sunshine beckons us to the spectacle that is Mobile World Congress. And I know there'll be quite a few of ladies there. So I’m organising an informal lunch on Tuesday 16th February for the Women in Mobile Data Association. The restaurant, Aranega, is a short walk from Congress (less than 10 minutes) on Avenida Paral-lel and thanks to our fantastic sponsor, HipLogic, there'll be tapas and refreshments for everyone. So that's your lunch break sorted then!

The Lowdown:

Date: Tuesday 16th February at 12.30 until 14.30

Venue: We have the upstairs room booked at the lovely Aranega - just like last year - http://www.aranega.es which is on Avenida Paral-lel 188. Come out of La Fira, walk down Avenida Paral-lel, and it's on the * left* hand side at number 188 -just over the road from Congress and less than 10 minutes walk.

Agenda and timings:

12.30 Doors will open at for drinks and mingling.
12.50, HipLogic's CEO, Mark Anderson, will give us a short talk on his vision for HipLogic followed by a few questions and some discussion. He wants to know what women like us think of the service and how we might use it.
13.10 - Tapas and more drinks will be served. Lots of chat and networking.
14.45 - Doors close and it's back to Congress we go.

It’s free to attend, but space is limited and because of this, priority will be given to the ladies in our group. If any gentlemen would like to join us, please contact me and I'll be able to confirm any remaining places at the weekend.

Please RSVP to me by email or on Facebook http://bit.ly/dr3eH2. Spaces are limited.

About our sponsor HipLogic

HipLogic Logo

HipLogic Live delivers content from real-time sources like Facebook, Twitter, Sky, Disney, Sports, Weather, newsfeeds and more, through a smartphone-like interface that works is delivers push content notifications to the phonetop without using SMS. This means that they bring the world of applications, widgets, live search and real-time notifications to the mass market without the need to invest in a new smartphone. You just need one, simple, free download. The technology relies on a JavaScript virtual machine running on the device that is connected to the cloud that aggregates information and feeds from network operators and the Web to create mash-ups for use on Symbian, Windows Mobile and Android mobile devices. The aim is to provide always-on, fast access and logical presentation of content and applications that can be cumbersome to access through current mobile phone browsers - especially on multimedia-phones.

CEO Mark Anderson describes HipLogic as being an “extreme makeover” for your phone that will deliver an iPhone-like experience to the mass market. And he wants our feedback - that's why he's sponsoring our WiMD lunch. He wants to know what women think about this since we're the ones who are predominantly sold feature-phones and have less time and inclination to explore the world of applications and content - or so we're led to believe. Is this true? Let's find out on Tuesday 16th February.

HipLogic Live is available as a free download from http://www.hiplogic.com

Thursday, March 22, 2007

A few links for you

First off, the podcast/videocast of the last MoMo London event is now live courtesy of Clarity Partners. It was a demo night so there are lots of short demos and right at the very end, Roving Reporter Keegan interviews some of the audience to get their reaction. I think I'm right up there with Bridget Jones' roving reporter skills!

Today I was on a panel for the Guardian's Changing Media Summit which was really interesting. I was ably accompanied by Justin Davies from NinetyTen (makers of Buddyping), Tom Hume from Future Platforms and Andrew Scott from Playtxt. In the Jeremy Paxman role was Mike Butcher of Vecosys and he also blogs about the event here. I'm pleased to say that we didn't use powerpoint (good thing) but the session seemed to absolutely whizz by without covering topics in enough depth so I left feeling I could have said a lot more (well, we all did actually). Jemima Kiss has blogged about our session over at the Guardian and I believe the event was filmed so if those films ever make it into the wild, I'll let you know. There are good write-ups of all the sessions in the Greenslade section of the Guardian website. Go see what you missed.

I just stumbled across this directory of web 2.0 services including a section on mobile. Might be worth checking out and adding to it if you know of a service that should be up there. There are certainly some interesting links up there.

And well done to Alfie, JC and Ben at Moblog for their Channel 4 deal for 'The Big Art Mob'. It's a really interesting project whereby anyone can send in pictures from their mobile of 'art' in their area, whether that's graffiti or statue or whatever. And they're using location tagging to create a map of where the art can be seen. Looks pretty cool to me. Go check out the Vecosys sneak preview of it. This follows hot on the heels of Moblog's support for the recent Red Nose Day.

I know there's more to write about - I have a backlog as long as your arm, but being busy on client stuff, sorting out the next WiMD (28th March) and Swedish Beers events (11th April), still suffering from a post-3GSM lurgy and generally trying to live life has meant I haven't been as giving as usual on the blog front. I will try to do better in the coming weeks!

Tuesday, March 20, 2007

Interested in how to market to the over 50s

And in particular, what that means to online and mobile companies? Then you may well be interested to join our next Women in Mobile Data event. It's on next week on Wednesday 28th March and is being hosted by the wonderful Amdocs at their offices in Fetter Lane. We are very proud to welcome Dick Stroud from 20plus30 as our speaker - he's a published author and general guru when it comes to understanding the diverse demographic that is the over 50s and he's taken time out of his busy schedule to come and talk to us. The event is free, but please RSVP to Gillian Kennedy so that we can make sure there is enough space and are enough refreshments for everyone and also to comply with Amdocs security procedures.

The event is open to Women in Mobile Data members - it's free to join and you need to be a woman working in mobile data to qualify (maybe with an operator, aggregator, content developer, applications development, mobile marketing or mobile is part of your job in another sector like publishing, the arts, enterprise, whatever). If you're not a member already, then please email me with a little bit about yourself (name, company, contact details, why you'd like to join) and then I can add you to the list. Don't worry, we won't spam you - that's just not our style.

If you are a man and would like to come, that's fine but you need to make sure you're accompanied by a member.

There are a few more details over at upcoming.org and we hope to see you there.

Update 23 April 2007: The podcast of the event is available now. It's a free download but it's quite a chunky file. Well worth a listen. A round-up of the event is here.

Wednesday, January 31, 2007

What’s the buzz at 3GSM? A Women in Mobile Data Association Meet-Up

The Women in Mobile Data Association is having an informal meet-up to chat about the buzz at this year's 3GSM in Barcelona. It’s an informal event where you can have a coffee or a glass of wine and a chat with other women in the industry about what you’ve seen and experienced at 3GSM. It'll also be a chance to escape the testosterone fuelled exhibition and conference and chillout for an hour or two. We don’t have a sponsor this year (unless you’re offering) so it’s a case of buy your own drinks and food.

What: Women in Mobile Data meet-up

Where: Café Viennese, Casa Fuster . The nearest Metro station is Diagonal and it’s just a few stops from Congress, or a short taxi ride.

When: Wednesday 14th February 2007, 3.30pm to 5.30pm

If you would like to come, please RSVP to Helen Keegan, putting WiMD in the subject field. This is so we can let the venue know roughly how many of us to expect on the day.

Please feel free to forward this invitation on to your female colleagues and friends who work in mobile data and content and associated sectors – we’d love to meet them too.

About the Women in Mobile Data Association

WiMD is a global association which started 3 years ago following a contentious speech by an un-named male executive at 3GSM when it was in Cannes, who claimed there wasn’t a market for mobile content for women. After that, a few of us got together and formed WiMD, led by Lisa Modisette, to champion mobile content, data and services for underserved markets, and to support and engage women working in the mobile data and related industries. The Association is a work in progress. We meet bi-monthly in London and on an ad-hoc basis in Europe and the US and our meetings vary from the simply social to networking lunches, seminar evenings and power breakfasts. It’s currently free to join. Members are from all areas of the industry – network operators, content creators, developers, aggregators, consultants, marketers, media owners, analysts, journalists, entrepreneurs and plenty more besides. And we're very friendly.

The Women in Mobile Data website will be re-launched in the next month or so as there isn’t much on there currently.

For more information, please contact me via email.