I am Helen Keegan, a veteran of mobile marketing, advertising and media since 2000. This is my diary and musings about mobile since 2004. I am part consultant and part events organiser in London, Barcelona and beyond (Swedish Beers and Heroes of Mobile). I write here about mobile technology and media and other things I'm interested in like theatre, art, crafts, business and life.
Sunday, September 18, 2011
Notes and links from Friday's Mobile Monday Edinburgh Accessibility Workshop
Some key learnings came out of it for me:
1. It’s still an us and them situation and it shouldn’t be and it needn’t be. We’re all people. Accessibility can seem very complicated as the range of capabilities you’re dealing with are so diverse. However, if common sense tactics were applied and we thought more about people and how we really behave instead of the technology, we’d be getting somewhere.
2. Following on from the first point, there’s a lack of understanding about disabled people and their needs. Unless we have a personal friend or relative with a disability, we’re unlikely to have much contact with disabled people for any kind of focus group or user testing. This needs to change to allow for more dialogue and real life testing instead of making assumptions.
3. There were some tools that people would love access to. Dr Nava Tintarev talked about using visual icons to help children with limited abilities to communicate. It turns out that currently those icons, unless you create them yourself, are nearly impossible to licence. A few folks were wondering if it were feasible or possible to create a visual language that could be open-sourced so that more people could implement them in their apps and services – be that web or mobile. Can that happen?
4. Accessibility works both ways. Disability groups could offer more assistance and support to help the rest of us to help those who do have some kind of impairment. The trouble is, most of us just have no experience of this and need to be guided as to how best to help. We don’t know what questions to ask or things to look out for. Legislation isn’t the answer, but communication is.
5. The entrepreneurial spirit is alive and well in Scotland.
Upcoming workshops in Belfast and London on 26 September.
Have a look at the storify below and lanyrd pages for more links and notes from the day.
Thank you to Geoff Ballinger at Mobile Monday Edinburgh and Mobile Acuity, Alisdair Gunn from Interactive Scotland, Mark Daniels from Inspace, Deaf Action for finding the wonderful Rosie who BSL signed the event for us, ICT KTN and Vodafone Foundation Smart Accessibility Awards for their financial support and to all our speakers – Ian Osborne from ICT KTN, Kate Ho from Interface3, Nava Tintarev from Aberdeen University, Gary Macfarlane from Assist Mi and Access4AllApps, Alison Smith from Pesky People, Tim Willis from Flexpansion and Matthew Aylett from Cereproc.
Wednesday, September 14, 2011
QR codes can be useful and fun apparently
QR codes can be fun and useful. Allegedly. Ok, I admit it, I’m a complete sceptic when it comes to QR codes and their implementation – especially in marketing. I’m yet to be convinced that they’re the next big thing and I’ve written about the basic usability issues with them several times here and here. But there are indeed the odd use case that I think is relevant, useful or entertaining. And I can think of two right now in the UK – QRpedia and the QR Treasure Hunt in Brighton.
1. QRpedia
Mobile Monday London regular, Terence Eden, demonstrated QRpedia at one of our demo nights and it was very warmly received. Simply put, it’s a way of adding more information about a museum exhibit in multiple languages viewed on your phone or other mobile device. This is done by creating a QR code for each exhibit and linking it to its relevant Wikipedia entry. And because the system knows which country your phone is from, it shows you the article in the correct language – be that Korean, Spanish or Arabic. You can see Terence showcasing this in the video below filmed at the event.
The reason I like this implementation is because it engages people. You can engage with the local museum’s fans and volunteers and have them come in on an open day or an open evening and get them to create all the QR codes for their favourite exhibits. You can engage the local Wikipedia fans who can write about things that weren’t previously written about – thus expanding Wikipedia at the same time. It means you can have multi-lingual content that’s easy to access for your visitors and it can be free too if it’s on wifi. And providing wifi could be a great opportunity for a sponsor to get involved in a practical way with a museum so that everyone benefits. I think this could also be developed to help the visitor keep track of their favourite exhibits – it’s very easy to forget everything you’ve seen, especially when faced with huge museums like The V&A or The Natural History Museum. This has already been trialled successfully at Derby Museum and Terence has shared some of what he learned there.
2. The QR Treasure Hunt in Brighton
Now this seems to me to be a bright idea, and a lot of fun to boot. So if you fancy it, you can head down to Brighton on Saturday 24 September and snap QR codes around the town for a chance to win prizes whilst exploring and learning about the area. You can read about the background to the event here and here. Tickets are just £5 with all proceeds going to the Rockinghorse charity and you can buy them here.
I really like the idea of a treasure hunt. Back in my ZagMe days we organised SMS treasure hunts around Lakeside Shopping Mall and they were a lot of fun and got people to areas of the centre they may not have been familiar with before. I can see a combination of SMS, twitter clues and QR codes achieving the same ends. Hey, maybe you should throw in a bit of NFC while we’re at it!
Carnival of the Mobilists #252 is up
And I’m in it! Amazing to think that there have been 252 Carnival of the Mobilists postings so far.
This week’s carnival is hosted at Dennis Bournique’s long-running Wap Review and is well worth a read to get the lowdown on everything from usability to mobile advertising, from apps to mobile cities, and much more besides.
Enjoy!
Accessibility Workshop in Edinburgh
Accessibility really isn’t my area, although it’s becoming increasingly important to me and many of those around me. Both my parents are partially deaf and my mother’s eyesight is failing her. Despite their agility and good health bearing in mind their age, there are so many things I take for granted that I know in years to come, I just won’t be able to manage. In the same way my Mum is frustrated that she can’t thread a needle easily or manage to read a newspaper, I expect in the future I’ll be frustrated that I can’t type at speed, that I can’t manipulate a touchscreen or access my digital files to watch TV/listen to music/interact with the world. TV viewing is already a more complex operation than before and all the things I’m used to now may become just too difficult unless we start thinking about accessibility now.
The more I’ve looked into this area, the more I realise that accessibility issues have to enter the mainstream and have to be everyone’s area. This is not a niche consideration. Nor is it a nice to have any more. This is certainly a business consideration. I think it’s 10% of the UK have some kind of disability and about 40% of the population are classified as elderly, that’s an awful lot of people that we may, unwittingly, be excluding. But it’s also a human consideration. We should be helping each other as best we can and surely technology is one of the ways to do that? I for one, am hoping to come away with some top tips and some inspiration of how this accessibility jigsaw puzzle fits together and how it can and needs to be applied day to day.
So, if you’re in Edinburgh on Friday, and fancy joining me and the Mobile Monday Edinburgh crew to chat with some other people about this area and how it relates to mobile apps and services, then come and join us. Registration is open here and it’s FREE to attend. The agenda is a good one with a mix of demos, discussion and presentations. We kick off at 3pm and we’ll finish around 6.30pm with drinks and networking afterwards.
The presenters will be:
* Jonathan Anderson of Vodafone will tell us about their Smart
Accessibility Awards http://developer.vodafone.com/smartaccess2011/
* Ian Osborne of ICT KTN , @ianfosborne, will speak briefly about what ICT KTN is and how they can support businesses interested in this area.
* Kate Ho of Interface3, @kateho, will share some thoughts on how multi-user multi-touch interfaces can be used to help people with particular challenges.
* Dr Nava Tintarev on the How was School Today Project http://howwasschooltoday.computing.dundee.ac.uk/. Nava will describe the functionality of a (partially mobile-based) system which helps children who have severe cognitive impairments and have trouble speaking, talk about their day at school. She will also highlight some of the challenges of developing this sort of system, and share her experiences of deployment in a special needs school.
* Gary McFarlane of Access4AllApps on the business case for accessibility. Assist Mi, their first app which launches next month, is the first mobile LBS services to offer comprehensive access to disability-related information and services for people on the move helping you find disabled parking spots and
virtual booking capability. You can also request and book assistance and services from a wide range of places including restaurants, cafes, hotels, cinemas and more.
* Alison Smith of Pesky People, @peskypeople & @alisonvsmith, will tell us about her personal experience with disability and digital and share with us the background, research and insight that went into building Go Genie.
* Anthony Ashbrook of Mobile Acuity, @anthonyashbrook, will show a brief demo of their "What Can Is That?" prototype - helping visually impaired people to shop and cook independently.
* Matthew Aylett of Cereproc will show off some of their mobile voice generation technology, and talk about the work they have done in recreating the voices of people who have lost them due to illness - in particular Roger Ebert.
The full agenda is on lanyrd http://lanyrd.com/2011/mobile-monday-edinburgh-accessibility-workshop/ and that's where we'll be adding resources and links too.
The event is being held at Inspace, 1 Crichton Street, Edinburgh EH8 9AB. There is wheelchair access and we will have a BSL sign interpreter available for some of the sessions.
Further workshops will be happening this month in London and Belfast (26 September) and Manchester (tbc).
Wednesday, September 07, 2011
Accessibility and Me–A True Story
Some of you may know that I’m currently working on some accessibility workshops and that this is a new area to me. I’ve always been a bastion of common sense, but accessibility, for whatever reason, this hasn’t really been of any major (or minor) concern. I’d always thought it was about disability and I’m not disabled. Most people aren’t disabled so not something for me to worry about. Or so I thought.
I consider myself pretty normal. I’m of average height, average build and weight, average fitness level and so on. I do need glasses though. Not that much. Only if I’m really tired, if I’ve been working at my computer too long, if the print is really really small or if I’m in low light (restaurant menus in Italic script in low ‘romantic’ light are my nemesis these days). It’s an age thing. As you get older, your eyesight deteriorates little by little and for me, that process has just begun. And it isn’t going to get any better I don’t suppose. But I’m not used to wearing my glasses as I don’t need them all the time so I forget to carry them with me a lot of the time.
It’s not that big a deal, right? I can still do everything I used to be able to do. I only need glasses for a smidgeon of my time. And it can’t be that big a deal when we’re talking technology? Or so you’d think. My experience with mobile devices and my not-quite-as-good-as-it-used-to-be eyesight is pretty appalling:
- Going to a website on my phone and being forced to view the mobile version where the font is fixed and is too small (only by 1 or 2pts) to read without my glasses. Why can’t I zoom in or increase the font size?
- Going to a mobile site where having squinted at the article I’m reading, only to find that I can adjust the font size right at the bottom. That should be at the top, no? There’s little point in struggling to read the page only to find at the bottom, I could have made it a whole lot easier for myself.
- But neither of those are as bad as the app situation. Oh my word. That is simply horrid and a frustration. And I’m speaking having used apps regularly on Android, Windows Phone 7, Nokia N95 and N8, Android and Palm Pre II. Why can’t I increase a font size in an app? Why does the font have to be so small in the first place?
It really is ridiculous. I shouldn’t have to put my glasses on to read my phone. Are you telling me that in this day and age, that this can’t be sorted by a bit of up front thinking about design, usability and accessibility? Isn’t technology supposed to make life easier? Isn’t mobile technology about the convenience of it all. It sure ain’t convenient for me to have to dig around for my glasses just so that I can read your dumb app or game. And I can’t imagine what it’s like for people with a more serious impairment or disability.
So, app developers, accessibility isn’t just about the disabled minority. It’s about the able-majority. Your day to day customers. If you’re taking the business of apps seriously, then it’s about time you took your customers seriously too and took some simple steps to address this. Maybe the first step is to read up on this over at the Vodafone Foundation Smart Accessibility Awards website and maybe attend one of the upcoming workshops in Edinburgh, Belfast or one of the other cities we’re visiting.
And if you’re in the fortunate position of already having done something fantastic in this area, don’t forget to enter the awards. Let’s hear it for the good stuff out there.
Vodafone Smart Accessibility Awards open for entries
As you may already be aware, the lovely people at Vodafone Foundation have set up the Smart Accessibility Awards http://developer.vodafone.com/smartaccess2011/ which I am actively involved in. To remind you quickly, these awards are to celebrate apps that help people in four key areas: Social participation, independent living, mobility and well-being. The awards are open for entry now and the closing date is 15 October. These global awards are open to businesses of all sizes. This one isn’t just about start-ups.
As part of this initiative, Vodafone Foundation Smart Accessibility Awards, ICT KTN http://www.ictktn.org.uk and the UK-based Mobile Monday chapters have teamed up to bring you a series of half-day workshops looking at this area specifically which will run in September and early October. Registration is now open for the workshops in Edinburgh and Belfast and we’ll have details in the next few days about further workshops in London, Manchester, Amsterdam, Madrid and hopefully Frankfurt.
Sign up here to attend the workshops in either Edinburgh or Belfast.
And if you’re interested in attending one of the other workshops, please add your name on this form and we’ll notify you when the registration goes live for the workshop you’re interested in.
A bit more about the workshops…
The goal of the workshops is to inspire and enable application developers to create useful tools for people who have visual, aural, cognitive or other impairments by helping them understand and empathize what life is like for people in this situation. This empathy and understanding is created by bringing together developers and accessibility advocates and people with impairments to exchange information, and allowing developers to experience simulations of being impaired.
App developers who have had the opportunity to experience as directly as possible, first or second-hand, what it means to live with specific impairments, and have been put in touch with the larger community around accessibility, create more effective apps to better the quality of life for everyone. The result not only helps people with major disabilities, but also people with minor or temporary impairments, for example due to ageing or illness.
The format of the workshops will be discussion based and there will be technical people on hand to answer specific questions related to Android, but there will be different speakers and contributors to reflect the local scene.
In planning these workshops, I’ve been researching this area as it’s not one I knew anything about. But I’ve come across some fantastic case studies and personal stories so I think the workshops will be both interesting and useful if you’re into any kind of mobile app development. And it has really made me think differently about what accessibility means as it’s all to easy to think that it’s just about severe disabilities. My plan is to share some of the workshop findings and case study examples here, time permitting.