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Showing posts with label mobile marketing. Show all posts
Showing posts with label mobile marketing. Show all posts
Thursday, October 06, 2016

What does the skills gap look like in the mobile sector? Have your say!

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As a long-serving veteran of the mobile marketing, advertising and media community, I have seen how the sector has evolved over time from ...
Monday, August 29, 2016

Revisiting proximity marketing

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I cut my teeth in mobile marketing in location-based services, or proximity marketing as it's now known, way back in 2000. I was Head of...
Thursday, August 25, 2016

#TBT From the Archives - On this day in 2006

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On this day in 2006, I wrote about Coca Cola embracing mobile marketing in Japan. That's 10 years ago! The gist of the service was tha...
Wednesday, December 23, 2015

And the winners are....

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The magazine supplement for this year's #emmas (Effective Mobile Marketing Awards) award winners dropped into my inbox today from David ...
Saturday, August 02, 2014

A short history of proximity marketing

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A couple of months back, I took part in Mobile Marketing Magazine’s Making Sense of Proximity Marketing event. Some of you reading this will...
Thursday, December 12, 2013

End of term reports from Adobe and BDO

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It’s December 2013 already. Christmas is in the air and the TV is awash with Christmas TV adverts. So it’s only to be expected that there ar...
Friday, August 09, 2013

txt a Monster 2 win! Another one from the archives

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I still rate this campaign for its creative use of voice and SMS, especially as it is from 2002. At the time, it was only 12Snap who were ru...
Thursday, August 08, 2013

Kenco Rappor–mobile marketing from the archives

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Below you will find the front and back scan of a sales promotion leaflet that came with Kenco Rappor packs that were new to the market back ...
Tuesday, June 18, 2013

The Drum: Mobile Top 50 nomination. Vote now!

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I had a lovely surprise a few days ago when I got an email to say I had been nominated for this year’s The Drum Mobile Top 50 list. They say...
Tuesday, June 11, 2013

Think luxury brands can’t do mobile?

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Well, think again. Luxury brands have historically been a bit sniffy about getting into mobile feeling that it wasn’t their thing and that m...
Tuesday, May 07, 2013

Hanging on the Telephone–round-up

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This podcast is from the recent Hanging on the Telephone panel session in London I ran a coup[le of weeks ago. If you were there, then remin...
Friday, April 12, 2013

Harvester Restaurants’ couponing success

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I missed this case study first time around, but since I seem to be thinking a lot about mobile and retail at the moment, I thought it worth ...
Tuesday, November 13, 2012

Hints & Tips for Winning Awards

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I’m very lucky to judge many different awards ranging from mobile industry specific ones like the Meffys and the Effective Mobile Marketin...
Monday, October 29, 2012

New York Times–a look at their business model

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Many of you know that I work with media owners as a consultant to help them navigate their way around the new mobile and social environment....
Friday, October 05, 2012

Is mobile couponing finally hitting the mainstream?

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It seems like a lifetime ago since I had my first exposure to mobile couponing back in 2000 at ZagMe. Yes, it’s some twelve years ago since ...
Monday, July 09, 2012

Carnival of the Mobilists #277

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  Yes, it’s come around again and I’m this week’s curator of the Carnival of the Mobilists and what a week it has been. Plenty going on in t...
Monday, May 14, 2012

Brand Perfect hits San Francisco–a round-up

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I was fortunate enough to be a facilitator for last week’s Brand Perfect event in San Francisco. I’ve worked in mobile marketing for 12 year...
Tuesday, April 17, 2012

Brand Perfect Tour hits San Francisco

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I’m very pleased to tell you that I will shortly be heading to San Francisco, on of my favourite cities to visit, and while I’m there, I wil...
Friday, February 03, 2012

Swedish Beers–the Heroes of the Mobile Fringe Festival Edition

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As some of you know, I do like a good party, and the annual road trip to Barcelona is a great excuse to have one. So Swedish Beers is bac...
Monday, January 30, 2012

A short history of location-based services

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I was invited to speak at Mobile Marketing Magazine’s mRetail Summit last week to talk about the history of location-based services. Some of...