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Showing posts with label mobile advertising. Show all posts
Showing posts with label mobile advertising. Show all posts
Tuesday, November 14, 2017

Mobile Campaign Best Practices 2017

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I've always been one for best practice. We don't see enough of it enough of the time unfortunately, especially when it comes to mobi...
Wednesday, November 08, 2017

Showing up

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Woody Allen famously said that 80% of success was simply showing up. The older I get, the truer I think that sentiment is. And as Martin Bih...
Thursday, October 06, 2016

What does the skills gap look like in the mobile sector? Have your say!

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As a long-serving veteran of the mobile marketing, advertising and media community, I have seen how the sector has evolved over time from ...
Monday, August 29, 2016

Revisiting proximity marketing

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I cut my teeth in mobile marketing in location-based services, or proximity marketing as it's now known, way back in 2000. I was Head of...
Wednesday, August 24, 2016

To Adblock or not to Adblock, that is the Question(naire)

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Well, it's one of the questions that crosses my mind as 2016 seems to be the year of the Adblock Wars. I'm busy collating a bunch...
Wednesday, October 28, 2015

Heroes of Mobile Goes to Leeds 3 & 4 November

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I can't believe it's November already and it's just nine weeks to Christmas. Where does the year go? But as the evenings start ...
Monday, October 14, 2013

Meeja–The Times They Are A-Changin’

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Apologies for being a bit slow on the blogging front recently. I just got out of the habit. However, I’ve been busy squirreling away lots of...
Tuesday, June 11, 2013

Think luxury brands can’t do mobile?

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Well, think again. Luxury brands have historically been a bit sniffy about getting into mobile feeling that it wasn’t their thing and that m...
Thursday, May 09, 2013

Tidbits on a Thursday

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Time to clear down some of my favourites, bookmarks and browser tabs so I can get on with the day job. AA / Warc’s forecasts for the next ...

Current State of Play in Publishing

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I was lucky enough to be invited to New York last week by one of my clients, BrandPerfect, to help with the launch event for their latest ...
Friday, April 12, 2013

Harvester Restaurants’ couponing success

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I missed this case study first time around, but since I seem to be thinking a lot about mobile and retail at the moment, I thought it worth ...
Thursday, November 29, 2012

Heroes of Mobile London Podcasts & Round-Up

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Didn’t we have a lovely time, the day we went to Mozilla’s HQ last month to talk about mobile. We did three lovely sessions and they were al...
Monday, October 29, 2012

New York Times–a look at their business model

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Many of you know that I work with media owners as a consultant to help them navigate their way around the new mobile and social environment....
Tuesday, October 09, 2012

Heroes of Mobile Day: London Edition 17 Oct

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Following on from the great success that was Heroes of the Mobile Fringe Festival in Barcelona earlier this year, we’ve decided to do some ...
Tuesday, May 29, 2012

FT.com and its latest thinking about mobile

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I attended a very interesting event this morning where Rob Grimshaw , MD FT.com , shared some details of their current mobile and technology...
Monday, May 14, 2012

Brand Perfect hits San Francisco–a round-up

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I was fortunate enough to be a facilitator for last week’s Brand Perfect event in San Francisco. I’ve worked in mobile marketing for 12 year...
Friday, February 03, 2012

Swedish Beers–the Heroes of the Mobile Fringe Festival Edition

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As some of you know, I do like a good party, and the annual road trip to Barcelona is a great excuse to have one. So Swedish Beers is bac...
Wednesday, January 04, 2012

Welcome to 2012

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And welcome to the Year of Mobile. Just joking! And I don’t have any predictions for you either. I think there have bee enough of those post...
Wednesday, December 21, 2011

Fun and frolics at the Effective Mobile Marketing Awards 2011

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I’ve been a regular columnist for Mobile Marketing Magazine for some time now and have been a judge for their awards both this year and l...