tag:blogger.com,1999:blog-6622928.post526767963270485422..comments2023-09-16T09:32:47.372+01:00Comments on Musings of a mobile marketer: other news of a pre-Glastonbury Monday morningTechnokittenhttp://www.blogger.com/profile/15463634342046539840noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-6622928.post-25082012818478853302007-06-22T17:48:00.000+01:002007-06-22T17:48:00.000+01:00This comment has been removed by a blog administrator.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6622928.post-83028273648486803882007-06-18T18:15:00.000+01:002007-06-18T18:15:00.000+01:00You're absolutely right. They should be doing much...You're absolutely right. They should be doing much better. <BR/><BR/>I've just tried the campaign out myself and have some points to add..<BR/><BR/>The text in bit worked really fast and I got my reply back quickly guiding me to click on a wapsite or reply with my postcode. I clicked on the wapsite.<BR/><BR/>Then it tells me welcome and that for a chance to win big prizes, oh and by the way we'll send you some offers, to fill in a form. hmm. I'm getting bored now as I don't even know what kind of offers I might get and whether or not it will be worth doing. Anyway, I do it. I'm asked for<BR/><BR/>Title<BR/>Initial<BR/>Last name<BR/>date of birth <BR/>postcode<BR/>location <BR/><BR/>I don't know why they need to know whether I'm Ms, Mrs or Miss.<BR/>What use is an initial? Don't they need my first name to personalise my experience?<BR/>Why do you need my last name?<BR/>Why do you need my date of birth? Why not just ask folks to confirm they are over 18 if it's an over 18s thing. And moreover, make it easy to complete your date of birth. Why do you need the / key?<BR/>Postcode - and you need that because?<BR/>Location - and you need that because? No explanation as to where these places are or what the implication is of choosing a location.<BR/><BR/>Of course there are no Ts and Cs anywhere, nothing about a closing date for the competition. Nothing about the kind of offers you might get BEFORE you register. No privacy policy. No contact details.<BR/><BR/>Ok, so I didn't get the same problems as anonymous, but the site still was lacking somewhat.<BR/><BR/>So I dig a bit deeper to find that the companies behind the campaign are I-movo, who do mobile couponing and is part of Conchango and m-send who do text messaging for a living. Where, pray tell, is the mobile experience expertise? Who designed the wapsite and why did they still have their direct marketing hat on when they were doing it?<BR/><BR/>Grrrr. Definitely could do better. And definitely not worth pr-ing. I can't imagine the coupons are going to be much better either. Haven't had one yet...Technokittenhttps://www.blogger.com/profile/15463634342046539840noreply@blogger.comtag:blogger.com,1999:blog-6622928.post-70836449989747953912007-06-18T16:32:00.000+01:002007-06-18T16:32:00.000+01:00Just texted for the roadchef offer. Whoever is beh...Just texted for the roadchef offer. Whoever is behind this offer needs to go on a course of basic web design. Multiple requests for data to register (and being told each time that one more click is all thats needed). Don't ask for someones name, address, email address and postcode AND location when doing wap pages.<BR/><BR/>Come on - to grow the industry we need better content than this.Anonymousnoreply@blogger.com