Friday, September 09, 2016

Email Marketing Fail from Monsoon this morning

I don't shop for fashion very often on the High Street these days. This is partly due to fashion overload from my 10 years spent in fashion retail and my love of a second-hand bargain from eBay, a charity shop or my Mum.

There's also this small thing of not knowing what the right price is to pay for something and the potential of triggering 'buyer's remorse'. It's a horrid feeling to buy something and then find out you could have got it a lot cheaper the next day or in the next door shop. With the proliferation of promotional offers, never-ending sales and discount days, it's difficult to know what is the 'right' or 'fair' price to pay for something. My Mum also passed on her bargain hunting gene to me so I can't help but look for the yellow stickers in Marks & Spencer's food department!

My love of a bargain sometimes leads me to the Monsoon Accessorize Sample Sale. Non-UK readers may not know the brands. They're ladies and children's fashion brands at mid-range price, generally good quality, fashionable but not overly fashion-forward. Historically, they were known for great-priced evening wear but they've moved on from that (although that's still a big part of what they sell in Holiday Season).

I've been to their Sample Sale a couple of times and got a few things there and I'm on the mailing list. And the email dropped this morning to let me know that their next sale is on 21st and 22nd September. This is the image I received.

Umm, Monsoon - where is the event? It would be nice to know! The image didn't even click through to a website. (FWIW, I'm guessing it's at The American Church in London again, but I could be wrong.)

Lessons learned today:

  • Even the big, experienced companies get it wrong from time to time
  • Make sure all the key data is included in your email flyer, including the location!

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