Wednesday, August 24, 2016

To Adblock or not to Adblock, that is the Question(naire)

Well, it's one of the questions that crosses my mind as 2016 seems to be the year of the Adblock Wars. I'm busy collating a bunch of resources and thinking around the topic and I will write about it here in due course.

However, having worked in mobile advertising and media for 16 years, I am more than a little interested in what's happening in the sector. I've been heard to lament the lack of innovation in mobile advertising many times and I am still frustrated that, as an industry, we are so focussed on the banner ad but maybe the times are a-changing with the debate around adblockers, click fraud, 'sponsored' or 'branded' content.

So indulge me if you will, and please complete my short questionnaire about your usage (or non-usage) of ad-blockers and mobile advertising. I'm not judging you! I just want to get a picture of what's going on in the sector which will confirm or deny some of my hunches.

I will compile the results and try and make some sense out of them. I have no idea what insight may result, but let's see what happens. If nothing else, the answers will help me formulate my next series of events. Please also share it with colleagues, friends and family. It shouldn't take you more than a few minutes to complete as it's mostly tick boxes.

If you can't easily access the form below to complete, you can follow this link instead. And if you'd like to share the survey with friends and colleagues, please feel free to copy/paste this link

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