I must admit, I did succumb, briefly, to see what all the fuss was about. It was kinda fun to play in Central London and it was kinda fun to compare which Pokemon you had with friends. But outside of that, not so much fun when you’re outside a big city due to lack of Pokestops and lack of Pokemon to actually catch that weren’t Rattatas, Spearows or Pidgeys. It also slowed down my walking when I’m actively trying to increase both my step count and the effort I put into my steps.
When PokemonGo first hit the market, you could see people playing locally where I live as it turned them into Pokemon zombies wandering aimlessly near Pokestops searching for rare virtual creatures. But that’s all but stopped now from what I can tell as the novelty has worn off. I deleted the app from my phone last week. The vibe was over.
It seems, however, that I was wrong. Brands are now getting in on the act and coming up with their own PokemonGo inspired geo-targeted treasure hunts.
The first is a game from betting company, 888Sport, imaginatively entitled 'Free Bet Hunt'. Instead of hunting Pokemon, you can hunt free bets around football stadiums.
More info on how to play here (you need to be over 18 and have an 888Sport account and have deposited actual money in it in order to qualify).