Friday, February 12, 2010

Reality check time – US customers

It’s very easy to get carried away and think the iPhone is the be-all and end-all when it comes to mobile devices, but the fact is, it’s just not true. Sure, the iPhone punches above its weight when it comes to mobile data usage, applications, length of use and so on. I don’t deny that. But the reality is that most customers do not have an iPhone. Comscore’s latest research into US customers bears this out.

So unlike Europe and pretty much the rest of the world, it’s still all about Motorola in the US. And looking at smartphones specifically, it’s all about BlackBerry.

OEM Market Share

A total of 234 million people age 13 and older in the U.S. used mobile devices in December 2009. Device manufacturer Motorola was the top ranked OEM with 23.5 percent of U.S. mobile devices. LG ranked second with 21.9 percent share, followed by Samsung (21.2 percent share), Nokia (9.2 percent share) and RIM (7.0 percent share).


 Smartphone Platform Market Share

RIM was the leading mobile smartphone operating system in the U.S. in December 2009 with 41.6 percent share of U.S. smartphone devices. Apple ranked second with 25.3 percent share (up 1.2 percentage points), followed by Microsoft with 18.0 percent share, Palm with 6.1 percent share, and Google with 5.2 percent share (up 2.7 percentage points).image

Mobile Content Usage

In December 2009, 63.1 percent of U.S. mobile subscribers used text messaging on their mobile device, up 2.1 percentage points from three months prior. Browsers were used by 27.5 percent of U.S. mobile subscribers (up 1.5 percentage points), while subscribers who played games made up 21.6 percent (up 0.2 percentage points).


Interesting, very interesting.

Source: comScore, Inc. (NASDAQ: SCOR). A global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit

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