Monday, June 18, 2007

Adult sector innovating in mobile again

Is mobile following the early days of video technology (betamax vs VHS) and internet technology and letting the adult sector lead the way? Well it looks like it from the latest offering from the folks at gay dating start-up, Anything Really Ltd, and adult mobile developer, Respond Mobile, who have just launched a new site called Real Dirty TV.

This is a gay dating site which incorporates user-generated content (think personal images and videos to share with others and rating those images and clips), social networking (I think they mean flirting, dating, chatting, messaging, arranging to meet) and blogging (keeping folks up to date with what you're up to) so really going for the whole interactive experience. The site is designed for mobile but can be previewed from a PC as well at http://www.realdirty.tv (there is an over 18s disclaimer, but I didn't venture further than that as I figured it wasn't safe for work, nor is it really my thing!).

It seems that this stuff is popular and Will Rogers, Marketing Director at Respond Mobile tells us that Real Dirty has the lowest cost of customer acquisition, highest page views and fastest sign up of any mobile site they've ever experienced and that this early success bodes well for the future of both this service and mobile social networking and user generated mobile content in general.

The team launched in beta mode and ran an offline campaign through editorial in London's highest circulation gay weekly, Boyz magazine as well as having adverts in QX Men.

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