Sunday, July 30, 2006

Primped is made for mobile

More movement in the world of mobile TV. Primped follows top model, Vida Guerra, as she helps to transform three 'plain Janes' into gorgeous divas with the help of her team of stylists and advisors. You can watch and learn tips on hair, make-up and fashion as the three girls compete for a $20k prize which also includes a 5-page spread in Show magazine.

The series is available exclusively on a mobile phone near you (if you're in the USA that is) where you can get all 30 mobisodes on your phone for US$6.99. There are also text to win activities around the series as well as receiving Vida's top tips of the day via SMS in conjunction with Dollhouse magazine.

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