Friday, March 24, 2006

Buy Coke without coins


Buy Coke without coins
Originally uploaded by shimmertje.
I just spotted this picture on flickr advertising the fact that you can buy Coca-Cola using your mobile down in Singapore. I wonder how popular the service is and whether or not the network operators take a huge chunk of revenue.

Anyone know?

5 comments:

  1. I can't remember where I read it Helen - but it's apparently extremely, extremely popular.

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  2. I work for the mobile device management company - SmartTrust. We have worked with the operator who runs this (M1) for many years; in particular helping in the development of their mobile banking service. M1 has been exceptionally hot on mobile banking (run through SmartTrust's mobile VAS platform)and m-payment. Although we were not related to this application I know its a tie-up with Yeo Hiap Seng - a local drinks company / distributor. A quick Google on "M1 + SMS vending machine" should provide some answers.

    I have personally noticed how many APAC and LatAm markets are much further down the m-payments road than western europe. I can't help but think that the red tape and regulations that we face in this country has set us back a few years. Look at Brazil, Singpore, Malaysia etc - we have worked with operators in these countries to develop m-banking & m-payment services for several years. Believe it or not - M1 launched its m-banking service in 2001......

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  3. Thanks Tim - that's really useful. Sounds like a bit of googling is in order re the vending machine.

    And I agree with you re mobile payments. There's still a lot of red-tape in the UK as the digital payment regulations (as set out by the FSA - Financial Services Authority) were constructed before mobile was even on the agenda and it's taking us a long time to get beyond that.

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  4. Hi, Pepsi vending machines in Turkiye are also sell beverages on SMS

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  5. Hi Ozgur
    Thanks for letting me know about vending machines in Turkey.

    Out of interest, is the cost for a coca cola very much more expensive using SMS than using actual cash?

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