Another string to the mobile marketer's bow?

My article is now up on Mad.co.uk's Technology newsletter regarding adding the Sony PSP to the mobile marketer's toolset. It's an extension of the posting I made before about Sony PSP and FHM offering free content for it. Hopefully it all makes sense! I do firmly believe that wi-fi enabled entertainment devices such as the Sony PSP will be an important part of the mobile marketing mix going forward, and potentially will be the way to go for 'mobile TV' - not least because the screen quality is so much better and you're not paying ludicrously high rates for data downloading.